New whirlpool world website

Whirlpool UK the home of Hotpoint, has launched the new Whirlpool World website, providing a platform for UK consumers to stay informed of the ways in which Whirlpool is working to improve life at home also provides comprehensive details on the company’s long-term sustainability strategy. As part of this strategy, which includes a commitment to reach net zero emissions at its plants and in its operations by 2030, Whirlpool UK has a strong track record of investing heavily in the circular economy

Whirlpool UK’s Peterborough headquarters and manufacturing facility in Yate have achieved the ambitious goal of zero waste to landfill. Alongside this, the company is trialling biofuel in its on-site vehicles, as well as working towards its entire fleet becoming 50 per cent electric by 2025, including company cars, engineers’ vans and delivery vehicles

New supply chain director whirlpool UK

Whirlpool UK Appliances Limited, the home of Hotpoint, has announced the appointment of Alistair Dobson as Supply Chain Director, UK and Ireland. Having worked for Whirlpool UK in various roles of increasing responsibility for over two decades, Alistair brings a wealth of knowledge and experience of the domestic appliance industry to his new positionAlistair’s new position as Supply Chain Director will involve leading the company’s supply chain operations, including overseeing its commitment to creating a circular economy

New Whirlpool UK MD

Whirlpool UK Appliances Limited, the home of Hotpoint, has announced the appointment of Lena Henry as Managing Director, UK and Ireland.

Lena is a highly experienced Managing Director with expertise in leading complex business initiatives across a multitude of markets, both mature and emerging. Beginning her career at McKinsey & Company, a global management consultancy firm, Lena advised several leading and internationally recognised businesses on commercial and operational matters across a variety of product categories, with a focus on consumer and retail industries.

Lena then joined Essilor, the world leader in ophthalmic optics, where she worked her way through the ranks until taking on her most recent role with the company as Managing Director, Essilor France. During her time at Essilor, Lena oversaw corporate strategy, including the implementation of commercial initiatives, in addition to leading greenfield e-commerce launches on a global scale.

Combining a wealth of knowledge across a variety of markets, with experience across both consultancy and client-focused roles, Lena also brings a strong educational background to her new role at Whirlpool UK. In addition to receiving Bachelor’s and Master’s degrees in Engineering and Structural Engineering and Mechanics of Materials, Lena obtained an MBA in Business Administration from Harvard Business School.

Lena Henry, Managing Director, UK and Ireland, Whirlpool UK Appliances Limited says: “I’m incredibly proud to be embarking on and extending my career with Whirlpool UK, a company with an extremely strong heritage and an excellent portfolio of brands that are recognised across the world. My experience will enable me to build upon the tremendous work that the team is already undertaking, whilst furthering our commitment to consistently delivering outstanding customer care, as well as innovative new products that use resources sustainably. It’s a very exciting time ahead for Whirlpool UK and I look forward to leading the company’s plans for growth and continued success.”

Whirlpool UK Achieves 50 Per Cent Reduction in General Waste

Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, has announced the appointment of Axil integrated Services in a multi-million-pound contract. This follows a highly successful previous partnership with the waste management firm that saw the manufacturer achieve a 50 per cent reduction in general waste and achieve its zero waste to landfill by 2022 pledge at Whirlpool sites in Peterborough and Yate.

The manufacturer’s re-appointment of Axil highlights Whirlpool UK’s ongoing commitment to its sustainability goals, including its Net Zero 2030 target for its Scope 1 and 2 emissions. To date, the waste management expert has already supported Whirlpool UK in reducing its plastic usage by 80 per cent, as well as an overall reduction in general waste by 50 per cent – approximately the weight of a double-decker bus each month. In addition, Axil has saved the company 1,800 in manual hours by introducing machinery for waste movements and processing.

Hotpoint GentlePower Washing Machine: Gentleness makes a powerful difference

IMPECCABLE CLEANING WITH UP TO 65% ENERGY AND 59% Hotpoint has launched a brand new premium

range of washing machines that wash with gentleness and ensure you achieve powerful and impeccable cleaning results, while caring for your loved ones and the environment.


GentlePower Technology
the best washing performances and the maximum savings in water and energy.
Powerful results come with no compromise and you can take care of yourselves, your loved ones and your environment, at the same time.



GentlePower Technology is a water recirculation system which sprays water evenly onto your laundry from the nozzle on the top of the drum ensuring a through wash, meanwhile allowing complete optimization of water & energy.

*Tested on ECO 40-60 cycle with and without GentlePower and Load Detect


To provide maximum quiet at home, our reliable Direct Drive silent motor minimizes vibrations. GentlePower Washing Machine ensures maximum silence even during high washing and spinning phase, always delivering superior performance at low noise with an A class noise rating for the full range.


Built-in lateral side panels minimize vertical and horizontal swing, absorbing vibrations.


A special program working as silent as 60dBa, for the whole cycle – spinning phase included. Ideal for late evening or night washes.


Forget detergent refills and maximize the cleaning efficiency!

Autodose system ensures maximum efficiency for up to 30% detergent saving* at every cycle and up to 26 washes** without refill.

With the automatic dosing system you don’t have to worry anymore: the sensors detect and always dispense the ideal amount of detergent to get impeccable results in terms of time and resource saving.

*Using liquid detergent tank with a load amount of 5 kg (normative Cotton load according to IEC 60456 Standard),
and a detergent concentration of 4X (Mid 20
**Compared to reco dosage of most sold (concentrated) liquid detergents (Euromonitor, Germany 2019)





Worried about allergies or sentive skin?
Anti Allergy Cycle is specifically designed to easily remove major allergens such as pollen, mites and cat or dog hair, thanks to a high-temperature technology and extra rinses.

Discover the power of steam technologies which allow you to achieve ultimate cleaning results and peace of mind.

. STEAM HYGIENE: removes 99,9%* of bacteria.
. STEAM REFRESH: refresh clothes in 20 minutes without washing.
. STEAM FINISH: keeps laundry fresh inside the washing machine for up to 6 hours. Your clothes can be forgotten in the washing machine and still retain their fresh feel until you are ready to unload them,

*Tested by Allergy UK

Stop worrying about stains and enjoy your time to the fullest.
Anti Stain program can easily handle more than 100 stains* with no need to pre-treat, even at low temperatures!
Anti Stain automatically sets the right amount of water and the temperature level in order to let you save time and energy.

*Tested on cotton


Authentic design with a special attention to the environment:
GentlePower Washing Machine perfectly matches your interiors thanks to a beautiful contemporary look, made possible by perfectly refined details realized by expert craftmanship.
In addition, the large display ensures you the smoothest and most intuitive interaction while respecting the environment thanks to 87% of recyclable components.

Hotpoint Launches Campaign to Celebrate its 110 Year Anniversary

Hotpoint is on a mission to locate ‘old but well-loved’ appliances.

The best story or picture shared on Instagram, tagging the official Hotpoint account ( and using the #Hotpoint110Years hashtag, will be in with the chance of winning £1,000 (GBP) of Hotpoint appliances.

To celebrate 110 years of supporting families at home, major domestic appliance manufacturer, Hotpoint is launching its Hotpoint Through the Ages campaign. Consumers are being asked to share images and stories of themselves or their family members with their old Hotpoint appliances, using the dedicated #Hotpoint110Years hashtag.

The company will also be showcasing the history of the brand through the ages, with flashbacks to its retro Hotpoint adverts on social media. Additionally, Hotpoint will be releasing a limited-edition version of its logo to mark the occasion, which will replace the modern logo on social media for the duration of the competition.

Hotpoint was officially founded in 1911 and the company’s name originated from the main product in the brand’s offering at the time, the electric iron, which was designed to stay ‘hot at the point’. During the 1920’s and 1930’s, Hotpoint went on to develop its first washing machines and refrigerators, while also manufacturing kettles, portable clothes dryers and vacuum cleaners.

The company experienced significant growth during the 1970’s and 1980’s, becoming a market leader in a number of appliance categories. Hotpoint expanded its portfolio during this period to include dishwashers, cookers and built-in appliances, and the brand also increased its colour palette offering across its range of products towards the end of the 1980’s, marking an end to just manufacturing traditional ‘white’ appliances.

Hotpoint is now the most recognised white goods brand in the UK*, and 92 per cent of its customers state that they would buy from Hotpoint again**. The company has also received several awards and accreditations across its range of appliances, including from Quiet Mark, Which? and Good Housekeeping, as well as receiving the coveted iF Design Award, demonstrating the outstanding quality and reliability of the appliances that Hotpoint manufactures.

Today, Hotpoint designs and develops its appliances to help consumers create that unique feeling of home, with products that protect them from mishaps, when distractions arise. From cooking products that keep forgotten pans from boiling over and foods from drying out to dishwashers and washing machines that use special sensors to clean impeccably. Hotpoint also works closely with Youreko to help consumers understand the financial benefit of investing in the latest appliances. The Youreko energy-saving tool, which is installed on the Hotpoint website, rates products according to their running costs and demonstrates an appliance’s lifetime energy financial savings.

Kimberley Garner, Hotpoint Brand Manager, says: “We are delighted to be celebrating Hotpoint’s 110 year anniversary. Hotpoint has been by UK families’ sides for 110 years and, while our company has evolved over the years to adapt to the changing times and ever-evolving marketplace, our message throughout this time has remained consistent. We are passionate about being a brand that cares for its customers, manufacturing high quality, innovative and reliable appliances that have been a staple in consumers’ homes for 110 years.

“Our Hotpoint Through the Ages campaign will enable us to connect with both new and existing customers while showcasing the diverse history of our brand. We are proud to continue to deliver outstanding results for generations of families in the UK, and we are excited to hear the stories behind our appliances from our valued customers.”

To be in with the chance of winning a prize, share an image or story of yourself or your family with an old Hotpoint appliance by tagging on Instagram and using the dedicated #Hotpoint110Years hashtag.

For more information on appliances from Hotpoint, please visit the website at

Hotpoint ActiveCare 9kg Washing Machine Receives Which Best Buy

Major domestic appliance manufacturer, Hotpoint has been selected for the Which? Best Buy accolade for its 9 kg ActiveCare washing machine in three colour variants.

Which? is trusted by many consumers for its independent and honest reviews. Products that perform particularly well in the stringent Which? tests receive its esteemed Which? Best Buy status. The Hotpoint 9 kg ActiveCare washing machine, in black (NM11 945 BC A UK N), white (NM11 945 WC A UK N) and graphite (NM11 945 GC A UK N), has been recognised by Which? for washing cottons and synthetics brilliantly, having an excellent spin cycle and being quiet in operation. The three models, therefore, qualified for the Which? Best Buy accolade*.

According to the Which? experts: “We were extremely impressed with this washer’s ability to banish stains… The powerful spin also means they [fabrics] won’t be too damp when you unload them*.

The 9 kg Hotpoint ActiveCare washing machine scored a five star rating for its overall cleaning performance, as well as five stars for its cotton wash, synthetic wash and spin performance. It was also praised for being ‘quieter than most1’ washing machines, even when spinning.

Kimberley Garner, Hotpoint Brand Manager, says: “The Hotpoint ActiveCare range of washing machines boasts the ability to remove more than 100 stains at just 20C**. It also benefits from steam cleaning functions, quick washes and options to make the wash cycles quicker or more economical.

“We are delighted that these 9 kg models within the Hotpoint ActiveCare range have received the Which? Best Buy accolade. This highly sought-after endorsement is recognised by consumers and helps them identify some of the best performing products on the market. We hope that the accolade will support retailers and help them explain the benefits of Hotpoint’s innovative laundry technology to their customers.”

For more information on the Hotpoint ActiveCare range of washing machines, or any other Hotpoint appliances, please contact your account manager or visit the website at

Hotpoint and Indesit washing machines are being recalled over a potential fire hazard

Half a million Hotpoint and Indesit washing machines are being recalled over a potential fire hazard, manufacturer Whirlpool has said.

Half a million Hotpoint and Indesit washing machines are being recalled over a potential fire hazard, manufacturer Whirlpool has said.

As many as 519,000 of the machines sold in the UK between October 2014 and February 2018 may be affected by a fault with the door-locking system that could cause them to overheat and catch fire.

Owners who bought a Hotpoint or Indesit appliance during that window are urged to contact Whirlpool to find out if they are affected – and should unplug and stop using them immediately

Hotpoint and Jamie Eat your fridge campaign

Hotpoint has teamed up with Jamie Oliver for the Eat Your Fridge Challenge.

Hotpoint joins with Jamie Oliver in Eat Your Fridge campaign

The campaign is encouraging consumers to participate in seven days of being more mindful when it comes to cooking and committing to throwing away zero edible food waste.

To help Jamie Oliver has created recipes, tips and food hacks designed to help consumers look at food waste in a new light.

Hotpoint ActiveCare

Hotpoint ActiveCare technology you can remove more than one hundred stain s at only 20 degree

Active Mousse technology massages your clothes by mixing the water and detergent before it touches them for up to +60% in cleaning power, at just 20°C. This creates a mousse which penetrates the fibres of your clothes, eliminating the pre-treat process of the wash, still removing the toughest stains and giving you fantastic results

Active Load uses only the necessary amount of water based on the weight of the laundry inside the washing machine, and constantly monitors the quantity of water absorbed by the load until the ideal level is reached. Every washing phase, from the beginning of the cycle until final rinse, is set automatically to ensure the minimum amount of time, energy and water used without compromising on performance.

Active Drum technology features a durable brushless motor that creates 10 separate motions to remove different stains. Whether the stains are from red wine, lipstick or grass, Active Drum technology removes tough stains all in one wash, so you can wear your favourites time and time again.