AO’s newest facility gives returned appliances a new lease of life

AO announces today that it has opened a new ‘rework’ facility to give returned appliances a new lease of life.

Operating out of its ‘Latchford’ warehouse in Crewe, appliances returned by customers will be thoroughly tested with the aim of reselling them.

Since opening last month, the facility is currently handling approximately 900 appliances a week, including washing machines, fridges and TVs from a range of well-known manufacturers, that if not reworked may have ended up never being used.

Once safety tested, cleaned and repackaged, the appliances are sold for a reduced price on the AO Outlet Ebay shop, available for delivery across the UK.

New Bertazzoni stainless steel 90cm Fridge Freezer

A powerful and performing refrigerator is not only the building block of every kitchen but it’s the key to keep food fresh and healthy longer, especially in summer.

The BertazzoniProfessionalSeries freestanding French Door refrigerator is engineered with the highest-grade technology and materials. Equipped with dual air-cooling system for the separate refrigerator and freezer compartments, enables optimal temperature and humidity control for best food preservation
Discover more: https://lnkd.in/dEu_Hm9

Ultimate Products to take over Salter and Heston Blumenthal partnership

Have you seen ultimate Products feature in City AM?

Millie Turner writes about our recent purchase of Britain’s oldest housewares brand Salter, and explores how people’s love for home cooking has increased during lockdown.

Check it out here – https://lnkd.in/eut9abq

https://www.cityam.com/ultimate-products-to-take-over-salter-and-heston-blumenthal-partnership/

Electrolux professional fighting COVID-19

When COVID-19 broke out, Electrolux professional started looking at solutions that could inactivate pathogenic microorganisms through washing programs. With the help of expertise from the research institute RISE in Gothenburg, Electrolux were able to develop a completely new washing program for Line 6000 that inactivates viruses from textiles.

The program is designed for private individuals and therefore perfect for users of machines in utility rooms.

As a result of COVID-19, more and more people have become worried about infection, so that we can now offer an effective washing program to inactivate a range of viruses feels very good”, says Silvana Johansson, Global Head of Category Laundry at Electrolux Professional.

https://www.electroluxprofessional.com/se/nytt-desinfektionsprogram-inaktiverar-virus-fran-textilier

BSH Consumer satisfaction: A brief review of over five decades of consumer research

https://stories.bsh-group.com/en_DE/article/consumer-satisfaction-a-brief-review-of-over-five-decades-of-consumer-research-43750

The consumer is at the centre of everything we do – that has always been the motto of BSH. That is why it’s important for BSH to understand what consumers really want. 

But how do you find out what that is? Here is a brief review of over five decades of consumer research, and how that drove them to create appliances that provide value to our customers: