https://stories.bsh-group.com/en_DE/article/consumer-satisfaction-a-brief-review-of-over-five-decades-of-consumer-research-43750

The consumer is at the centre of everything we do – that has always been the motto of BSH. That is why it’s important for BSH to understand what consumers really want. 

But how do you find out what that is? Here is a brief review of over five decades of consumer research, and how that drove them to create appliances that provide value to our customers: