Electrolux fridge-freezers with a green “heart”

The Electrolux 700 GreenZone+ fridge-freezers, available in 177.2 cm and 188.4 cm sizes, are notable for their sustainability features. These models include a sealed drawer that maintains optimal humidity levels, effectively managing excess condensation and preserving up to 95% of vitamins in stored food. According to the company, the latest fridge-freezers are distinguished by their eco-friendly design, featuring internal linings made from 70% recycled plastic sourced from end-of-life refrigerators.

Happy birthday to Electrolux

Happy birthday to Electrolux Today we celebrate turning 105.
founded in Sweden in 1919 by entrepreneur and salesman Axel Wenner-Gren who had worked stubbornly since 1908 to realize a vision: making vacuum cleaners lighter and easier to use. “Every home, an Electrolux home” was his motto. With Wenner-Gren’s idea, and his unusual knack for sales and marketing, the journey began toward becoming a leading global appliance company today. 

Electrolux have been innovating and improving the lives of people in their homes around the world for 105 years.

Read more about their story here https://www.electroluxgroup.com/en/category/history/

Severin IFA 2024 product launch

IFA, the world’s leading trade fair for innovations in the consumer electronics industry, celebrates its 100th anniversary this year and SEVERIN, as a German quality brand with over 130 years of tradition and a pioneer for quality, innovation and sustainability, presents several groundbreaking new products:

🔥 The raclette revolution SEVENTO: the world’s first raclette with innovative downdraft technology.
☕ The world’s first fully automatic filter coffee machine FILKA in the next generation: for five different portion sizes, now with an even simpler and more intuitive user interface.
🌍 Its first sustainability report: combined with its recent nomination for the German Sustainability Award 2025.
🌟 Exclusive IFA offers for retailers: with a further, consistent expansion of the exclusive product range introduced for retailers.

IFA2024

The countdown is on! ⏰ We’re 14 days away from IFA100, and these powerhouse brands are leading the charge:

💥Midea Group : IFA Home Appliances, Hall 5.1-101
💥Miele: IFA Home Appliances, Hall 2.1-101
💥SharkNinja: IFA Home Appliances, Hall 3.1-103
💥Sharp Europe : IFA Home & Entertainment, Hall 22-302

These exhibitors are set to redefine the future of living and entertainment! We will keep you informed

Samsung, LG to unveil new AI-powered home appliances at IFA 2024 in Berlin

South Korean tech giants Samsung Electronics Co. and LG Electronics Inc. are planning to showcase various new artificial intelligence-powered home appliances at the IFA 2024 home electronics show in Berlin next month, industry sources said Sunday.

Samsung will present a range of products, including the Bespoke AI Combo, an all-in-one washer-dryer; the Bespoke AI Family Hub, a premium refrigerator product; and the Bespoke AI Steam, a new robot vacuum cleaner product.

The company will also showcase the strength of its AI-powered televisions. The Generative Wallpaper feature in Samsung televisions will recommend background images based on users’ preferences.

LG will unveil a new AI-powered drum washing machine with a reduced width of 25 inches, which is designed to meet the needs of European consumers.The washer features the AI Direct Drive motor, which analyzes the weight, wetness and fabric of the laundry to determine the optimal washing method in order to protect garments.

The company will also showcase the newly launched LG Roboking AI All-in-One robot vacuum and the CordZero A9X All-in-One Tower Combo at the Berlin trade show.

Senior officials from the companies, including Han Jong-hee, vice chairman and head of Samsung’s device experience division, and LG Electronics CEO Cho Joo-wan are known to be planning to attend the event.

Revolutionizing Home Sustainability GEME Debuts the Future of Composting at IFA Berlin 2024

GEME will unveil its newest product, the GEME Terra 2. At IFA, visitors will have the opportunity to experience the latest innovation GEME Terra 2 firsthand, along with the classic GEME-composter and the commercial model RS-BIO-10

GEME, a food waste composter brand, revolutionizes household composting in a trash can. Launched on Kickstarter in 2022, GEME has become the go-to solution for households looking to effortless home composting.

Through the power of natural microbial decomposition and an ion purification system, GEME effectively eliminates odors and pathogens, resulting in a hygienic and efficient composting process.

Terra 2, has a more lightweight design and advanced automation, making it suitable for various kitchen

China’s trade-in policy energizes consumer market

In a significant push to stimulate consumer spending, China has rolled out an expansive trade-in policy across multiple sectors.

From automobiles and home appliances to real estate, the initiative aims to encourage the replacement of outdated goods with newer and more advanced options.

In the home appliance sector, the trade-in program has been well-received.

Beijing resident Yu Qian recently purchased a new refrigerator. “My old refrigerator was outdated. When I learned about the trade-in policy, I decided to upgrade. The model I wanted was originally priced at 8,999 yuan, but with the trade-in subsidy and various discounts from the store, I ended up paying only 7,020 yuan, saving quite a bit of money.”

Zhang Haibo, a sales supervisor at Suning, a major home-appliance retailer in China, echoed that many customers are attracted to the trade-in program, combined with government subsidies, store discounts and brand promotions.

Suning’s data reveals that nearly 40 percent of its consumers have chosen to purchase new home appliances through trade-in programs this year, including air conditioners, washing machines and large-screen TVs.