The global market for air fryers is booming, according to recent research, with sales driven in the UK and Europe primarily by rising energy prices. While US sales have been largely driven by an increasingly health-conscious consumer.
The forecast, carried out by Future Market Insights, predicts that between 2023 and 2033, the global market will grow at a steady CAGR of 7.7% to $1.9 billion (€1.77bn) by 2033. The market is currently worth $896.5 million (€835.65m).
Broken down by region, the US holds the largest market share with absolute market growth at $233.8m. The UK ranks in second place at $89.6m followed by Germany in third position with $71.9m. China and India’s absolute market growth is recorded at $49m and $57.4m, respectively.
India is the fastest growing market, with a CAGR of 8.1% according to FMI. This fast growth rate will be supported by “rapidly growing populations, changing consumer spending patterns, a transition towards urban lifestyles and easier access to major brands”.
Germany, the dominant market in Europe, is likely to hold market share worth $147m in 2023. Its growth is being fuelled by a combination of increased health consciousness, growing online penetration, and discounts by large e-commerce retailers. FMI said that, in addition, the presence of major air fryer brands, Philips, Ninja and Prestige would also positively impact growth.
In terms of opportunities, consumers across the board are likely to opt for premium products, from trusted and well-established brands.
Challenges and restraints to growth will include counterfeit goods and an issue of potential toxic emissions with long-term use.
According to the World Customs Organisation, 7% to 9% of global trade consists of counterfeit products and the issue is especially prevalent in online sales.
In terms of toxic emissions, the FMI said that several manufacturers use plastic, non-stick coatings which can become toxic over time. In addition, it said the high heat can “ruin nutritional profiles”.
Courtesy of GFU
Over 1.5 Million air fryers sold in Germany alone in 2022 says GFU
In other air fryer news, IFA organiser the GFU has reported that for the first time in a single year, more than 1.5 million hot air fryers were sold – an increase of 25%. The increase in sales in 2022 was even 31% to almost €179 million. This is no longer a trend, but has become the standard for many consumers.
“In addition to the selection of the food, the preparation of the food also plays a large part in this. Low-calorie cooking, baking or frying with a hot air fryer, a so-called air fryer, helps,” the company said.
Monthly Archives: March 2023
Electrolux says costs cuts on track at North America plants
Electrolux, Europe’s biggest appliances maker, said on Monday it was on track to slash costs at underperforming plants in North America as part of its ongoing efficiency programme in the region.
“Cost per unit in the Anderson and Springfield factories will significantly improve near-term, reaching competitive cost levels,” the Swedish group said in a statement ahead of presentations to investors later in the day.
“Another key earnings contributor for business area North America is commercial growth in higher value categories, which the investments in new and innovative modular product architectures enable,” it said
Electrolux has invested heavily in its North American plants in recent years, but the pandemic and component shortages have delayed the ramp-up of local production.
The group ahead of the capital markets day in Stockholm reiterated a business and market outlook given in February, and its financial targets.
It last month predicted lower sales volumes in 2023 due to weaker consumer confidence and demand across Europe, North America and Latin America and said it may not be able to fully pass on higher energy and labour costs.
The rival to Whirlpool repeated it had “a clear path to reach” a target that the aftermarket segment will account for 10% of group sales in 2025.
Haier builds 1st plant in Egypt
China’s home appliance giant Haier held a groundbreaking ceremony on Wednesday for its first Egyptian factory, aiming to boost the manufacturing industry and provide local jobs in the North African country.
Haier Egypt Ecological Park, invested by Haier Group’s subsidiary Haier Smart Home with a total of 160 million U.S. dollars, will cover an area of 200,000 square meters in the 10th of Ramadan City of northeastern Sharqia Province.
Speaking at the ceremony, Hossam Heiba, the CEO of the General Authority for Investment and Free Zones of Egypt, hailed the strong economic ties between Egypt and China, saying that the Egyptian government attaches great importance to the cooperation with China and is ready to attract more Chinese investment, especially in technology and engineering industries as well as home appliances, which will help the Egyptian economy to move up the value chain.
Haier Egypt Ecological Park is an important project as it will facilitate the transfer of home appliance manufacturing technology and create about 2,000 jobs in Egypt,
Miele UK electric ID Buzz
Miele UK are delighted to announce that we’re one of the first companies in the UK using the new, all electric ID Buzz of Volkswagen Commercial Vehicles UK in our service fleet!
Having the ID Buzz as part of our award winning service fleet, not only reliably brings our service technicians to our customers, but also supports us in converting our vehicle fleet to renewable energies. This is an important step towards our global goal of reducing the CO2 emissions of our fleet by at least 30%, by 2030.
The first Miele ID Buzz was handed over today at our head office in Abingdon, by Dave Smerling from Volkswagen Group Fleet International, to Miele Service Tech
Morphy Richards launch new products
Morphy Richards has today unveiled two brand new compact kitchen must-haves, perfect for budding baristas and culinary connoisseurs, with the launch of its Compact Espresso Machine and Compact Blender.Bring the authentic coffee shop experience to the heart of your home with our chic new espresso machine.
Brewing ground coffee to coffee shop quality with a steam wand to create rich, creamy froth for your cappuccino or simple steamed milk for a spot-on flat white, you’ll have complete control to brew the perfect consistency every time and rival your favourite coffee shop beverages.
Blend, chop and mix with the power of a standard size blender, all in a compact design
Start/Stop, Auto Blend and Pulse pre-settings
Swap between 700ml and 500ml cup sizes
Sip or seal lids for drinks on the go or saving your creations for later
Fredrik Tønnessen is the new CEO of Elkjøp
Fredrik Tønnessen is from today the new CEO of Elkjøp Nordic. – He is looking forward to getting on the offensive, growing and making the business more profitable.Elkjøp Nordic AS is part of Currys, a leading multinational consumer electrical and mobile retailer and services company, employing over 42,000 people in nine countries. Together we are the market leader in the UK & Ireland, throughout the Nordics and in Greece.
SMEG APPOINTS ROD GOWER GENERAL MANAGER FOR U.S. OPERATIONS
APPLIANCE INDUSTRY VETERAN BRINGS OVER 20 YEARS OF EXPERIENCE Leading appliance manufacturer SMEG known for its Italian heritage, classic style, and advanced technology, announced today the appointment of Rod Gower to General Manager of its U.S. operations. An appliance industry veteran, Gower brings more than two decades of experience to the role and will be responsible for building and growing the major and small domestic appliance categories in the United States.
Gower joins SMEG from LG Electronics, where he held a variety of leadership roles and oversaw major initiatives, including the building of the Luxury Signature Kitchen Suite brand and establishment of the LG Builder Channel. During his tenure at LG, Gower managed all aspects of product and brand development, dealer relationships, sales, and profitability. He also held key management, sales and service roles at Samsung and Westar (now part of Ferguson),and has been involved in his family’s architectural millwork company throughout his career.
Teka manufactures all its products with 100% renewable energy in Spain
Since 2020, the entire manufacturing process of Teka products at the Zaragoza and Santander plants is carried out with 100% renewable energy. Likewise, Teka’s offices and warehouses in Spain also use green energy. Thanks to this initiative, the supply consumed avoids the emission of CO 2 (TCO 2 eq) into the atmosphere due to power generation.
Teka’s environmental commitment focuses on the correct management of all processes, from the manufacture of its products to the optimization of resources and waste. In this way, a more sustainable product is offered without losing its quality and essence.
Teka and the planet
Teka has been working for years on the transformation of the sector, introducing sustainability criteria in the design and production of its electrical appliances. For this reason, the ISO 14001 certification endorses and recognizes Teka’s responsibility with the planet.
This is demonstrated by the company’s CSR policy, which follows three clear lines of action. On the one hand, the use of recycled materials when manufacturing its electrical appliances, while introducing recycled glass in its production process. The second pillar is the reuse of plastic: Teka washing machines, dishwashers and refrigerators are made with reused plastic waste that has been transformed to partially incorporate the plastic-based components of these products, consequently reducing carbon dioxide emissions into the atmosphere. during the manufacturing process. Finally, it is worth noting the German brand’s commitment to durability. Teka has had products with the LifeTime Warranty seal for years,
Alessandro Perucchetti, former vice president of Whirlpool in Europe, has been appointed President of US Operations
Alessandro Perucchetti, Bocconi graduate, master at the Kellogg School of Management, has been appointed President of US Operations of Whirlpool and joined the Executive Committee of Whirlpool.
Perrucchetti began his career in 2002 in the trade marketing of Whirlpool Italy and held senior positions first in Whirlpool EMEA and then in North America. His last role was from January 2022 to February 2023 as vice president of market operations, product marketing and consumer service in Europe.
Faber, digital factory
What are the challenges for Faber , Franke ‘s air specialist , on the production side? In the short term, the company with its plant in Sassoferrato aims to adopt new production technologies , integrating them with the most tested ones. In the medium-long term, on the other hand, the number one objective is digitalisation , implementing new business models, to respond more effectively to a constantly evolving demand, including through the latest generation of production plants. The last great goal is particularly felt: to remain competitive by maintaining a 100% Italian production .
Human capital, safe
Since its inception in 1989, Sassoferrato has always been a site (over an area of more than 60,000 square meters ) capable of standing out for its policies towards employees. To date, the factory has the support of over 350 highly specialized technicians, with a figure of 35% of women’s shares and an average age of 39 years . It holds important records, including the longest accident-free plant in Italy and in Europe: it is no coincidence that the best prevention plant technologies are used , increasingly accurate procedural bodies are adopted and, at the same time, integrated HSE management systems(Health, Safety & Environment) certificates. Personnel training is also a fundamental aspect: in 2022 alone, more than 1,500 hours of training were provided for employees at the Sassoferrato plant.
Green innovation and commitment
For Faber, constant technological innovation is essential : at the Sassoferrato site, for example, numerous processes have been digitalised, production has been verticalised and the skills of the employees are continuously updated. Two practical examples? A new latest generation laser and a system that uses artificial intelligence have recently been introduced to speed up processes and make them safer. Innovation, for Faber, also passes through sustainability: the green steps taken in recent years are important and include the new photovoltaic systemmade up of 2600 panels, which already today ensures the factory 30% of the available energy and allows for savings of up to 305 tons of CO2 per year and the change of all halogen lamps to LEDs, for further savings on emissions.
Artisan expertise and efficiency
“ Our factory is unique in the world because Faber’s know-how is enclosed here. Which are the technologies, of course, but also and above all the expertise of our craftsmen. We constantly invest in the most innovative technologies on the market and work tirelessly on people’s skills, motivating them and involving them in our business project with a ‘people first’ perspective, seeking continuous improvement – comments Giorgio Rossi, Operation Director of Faber ‘s Sassoferrato factory -.We work flexibly, focusing on quality and service to create value for both our company and our customers, pursuing sustainability in terms of being close to the external environment and making production costs more efficient
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