Investor AB, the powerful Swedish holding company behind Electrolux and other industrial giants, is backing EQT in a potential takeover of Whirlpool India. While EQT remains the only serious bidder, Whirlpool CEO Marc Bitzer is asking $550–600 million for a 31% stake—an amount that led Bain Capital to walk away.
Despite interest, Whirlpool India faces stiff competition from Chinese and Japanese-Korean brands and lacks presence in premium segments. Tariff protections haven’t delivered results, adding pressure to the deal.
Electrolux may not be changing hands just yet—but the appliance sector is clearly heating up.
Tag Archives: Product of the Year 2025
The Miele Steam Drawer celebrates world premiere at IFA
Miele new Steam Drawer is a compact powerhouse of culinary versatility. Unveiled for the first time at IFA Berlin, this 14 cm high drawer redefines what’s possible in a classic 60 cm kitchen niche. Paired with a 45 cm oven with microwave, it creates a 3-in-1 solution for baking, reheating, and steam cooking.
The benefit: Several dishes can be prepared at the same time using different cooking methods. While a joint of meat is roasting in the oven, vegetables and potatoes are steam cooking in the Steam Drawer beneath. All to perfection.
– Powered by Miele’s proven DualSteam technology – for perfect results, whether crisp vegetables or tender meat
– Over 100 automatic programmes, automatic Menu cooking and Sous-Vide for maximum comfort for everyday use and discerning gourmets
– Uses 30% less energy than a regular Steam oven
– Ideal for compact kitchens and gourmet ambitions alike
Whether you’re preparing vegetables, fish, meat, rice, or reheating small portions – the Steam Drawer delivers perfect results with minimal space and maximum flexibility.
AEG Dryer top spot in tests by Stiftung Warentest
Premium brand AEG 🏆 — not one but two of AEG’s dryers have taken the top spot in tests by Stiftung Warentest , Germany’s most trusted independent consumer testing authority. This double win puts AEG at the top of Stiftung Warentest’s laundry care rankings for the seventh time in just two years, a record no other home appliance brand has ever achieved.
Both the 8000 AbsoluteCare® Dryer (TR8T75789) and the 9000 AbsoluteCare®Plus Dryer (TR9M7680) share first place.
The wins reflect AEG commitment to combining technological innovation with everyday usability, delivering appliances with outstanding performance, energy efficiency and fabric care.
Beko UK award
Beko has been awarded the Which? Best Value Appliance Brand of the Year, for the second year running!
This outstanding achievement is a testament to the reliability, performance and exceptional value of Beko appliances, backed by strong results in Which? lab tests.
Beko, our committed to democratising technology – delivering innovative, dependable products that are accessible to all.
Groupe SEB Italy 🇮🇹 triumphs in the “Product of the Year 2025” Award!
announce that three of our revolutionary products have been awarded “Product of the Year 2025” thanks to the choice of more than 12.000 consumers participating in a market research to elect the most innovative products:
🏆 Rowenta X-Clean, the washer that makes your home spotless in a single wipe.
🏆 Rowenta Nano, the hair dryer that combines high power with a compact, lightweight design.
🏆 Moulinex Dual Easy Fry XXL, the air fryer that allows you to prepare complete meals thanks to its XXL capacity and two baskets.
Gorenje new dishwasher
Introducing a new generation of dishwashers. Launching February 2025, the Gorenje G600 series prioritizes functionality, comfort, and high performance.
The first thing to catch your eye is the bold new color concept—vivid orange accents. These not only enhance the dishwasher’s design but also serve as markers for its standout features. For instance, the side handles on the upper basket make height adjustments seamless, creating space for up to 16 place settings. The enhanced cutlery drawer offers improved depth and additional spikes for better organization.
Effortless Precision Meets Enhanced Performance
Improved spray arms in the intensive cleaning zone deliver unparalleled rinsing power, tackling even the toughest grime. Strategically positioned at the rear of the rinsing tub, these spray arms work with a range of high-performance nozzles, controlled manually using bright orange rotary dials.
A show-stopping innovation is the BottleWash function—a special holder positioned above high-pressure nozzles to ensure thorough cleaning of tall vessels. Designed to keep items upright, it guarantees precision cleaning right to the base. This holder conveniently folds away when not in use. TV
Bertazzoni Carbonio Collection
Bertazzoni SpA showcasing their beautiful new Carbonio collection at KBIS With its bold design and exceptional performance, this series sets a new standard for luxury in the kitchen.
Coway CES winner
Coway has been named a CES® 2025 Innovation Awards Honoree for three conceptual products that reflect the company’s future-forward technological direction, one that prioritizes providing the utmost in consumer convenience alongside optimized, fully customizable life solutions.
The products that have received honors in this year’s CES Innovation Awards are the ‘Digital Healthcare Bidet’ in the Home Appliances category, the ‘Smart Self-cleaning Air Purifier’ in the Sustainability & Energy/Power category, and the ‘Smart Home Care Air Purifier’ in the Smart Home category
‘Digital Healthcare Bidet’ is a conceptual bidet product that goes beyond the conventional cleaning functionality of traditional bidets by providing an integrated feature capable of providing the user with holistic health updates and tailored management based on the data collected and monitored over time during product use.
Coway’s ‘Smart Self-cleaning Air Purifier’ concept product, which features an innovative self-cleaning technology that removes the need for filter cleaning or replacement, was recognized in particular for its eco-friendly design that minimizes the production of filter waste.
The third product to have been awarded honors, the ‘Smart Home Care Air Purifier’, is a conceptual air purifier product that harnesses artificial intelligence (AI) technologies to design and provide optimized air care solutions for any space, thus making multi-room air purification more effective and seamless for the consumer
Introducing the Second-Generation LG Signature Collection
The second-generation LG Signature Collection seamlessly blends the brand’s signature minimalist design with top-tier performance and intuitive AI features. This new lineup includes the LG Signature Side-by-Side Refrigerator with OLED-T Panel, the LG Signature Smart InstaView™ Built-in Microwave, the Built-in Double Oven with Integrated Induction Top, the LG Signature Dishwasher, the LG Signature Washer-Dryer, and the LG Signature Washer and Dryer. The InstaView Side-by-Side smart refrigerator stands out with its innovative OLED-T panel integrated into one of the doors. This display allows you to manage the refrigerator and view its contents without opening the door, thanks to the digital touch interface and Dual InstaView panel. It can also display hologram-like images, merging the virtual with the real in a sophisticated blend of art and technology. For an enhanced ambiance, the refrigerator provides access to a playlist. The ThinQ™ app and AI camera recognize food items, suggest recipes based on available ingredients and user preferences, and track expiration dates. These features simplify grocery management, meal planning, and preparation, transforming the kitchen into a truly connected and dynamic space.
The LG Signature Built-in Microwave Oven and Oven offer diverse cooking options. The microwave oven is equipped with three built-in cameras for real-time cooking monitoring and creating original time-lapse videos. With a 27-inch Full-HD touch display featuring InstaView, built-in speakers, and Wi-Fi connectivity, the microwave oven offers a wide range of entertainment options. The screen also provides access to the LG ThinQ Smart Home dashboard, allowing control of all LG AI devices and compatible Matter and Thread appliances in your home. Additionally, when paired with the oven, the microwave’s LCD display shows the progress of the oven’s dishes, eliminating the need for manual checks.
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