Haier Group is making a bold move to strengthen its American footprint, investing $490 million to expand the GE Appliances manufacturing plant in Louisville, Kentucky. The investment will bring washing machine production back to U.S. soil, with new production lines set to launch in 2027.
This reshoring effort aligns with Haier’s long-term vision to position GE Appliances—acquired in 2016—as the leading washing machine brand in America. Over the past decade, Haier has poured €3.5 billion into developing GE’s production capabilities.
Kevin Nolan, President and CEO of GE Appliances, emphasized the strategic importance of the move: “Reshoring is essential because of our ‘zero distance to customers’ strategy.” The investment not only boosts domestic manufacturing but also reinforces Haier’s commitment to innovation, agility, and customer-centric growth.
Tag Archives: Haier
Haier Joins Liverpool FC as Global Partner
Liverpool FC has teamed up with Haier, the world’s top home appliance brand, in a new global partnership that blends innovation with nostalgia. Haier, known for leading the industry in retail sales for 16 straight years, will use the club’s platforms to spotlight its cutting-edge technology and connect with fans worldwide.
The partnership also marks the return of Candy—Haier’s iconic brand that once graced Liverpool’s shirts from 1988 to 1992—bringing a beloved name back into the spotlig
OPSS issues stop warning for 17,000 heat pump tumble dryer owners
If you have an integrated heat pump tumble dryer that has recently been modified by Haier, you must stop using it immediately because a fire risk still exists. Office for Product Safety and Standards have served Haier with an immediate ‘Requirement to Warn’ Notice, placing them under a statutory obligation to contact those owners who were part of the company’s recent Corrective Action Programme. Brands involved include Candy, Baumatic, Caple, Haier, Hoover, Lamona, Iberna and Montpellier.https://www.gov.uk/government/news/opss-issues-stop-warning-for-17000-heat-pump-tumble-dryer-owners
Change in the top management line of Electrolux Group
Vincent Rotger , long experience at Whirlpool and Haier, will take over from Henrik Dagberg as Chief Strategy Officer, and will lead the Business Development area. Rotger, a graduate in France, held the same function at Haier Europe before becoming CEO of Ever Ever, a French start-up dedicated to the design of durable and sustainable home appliances
Haier ID ultimate series 6 built in oven
Welcome to the future of cooking – meet the Haier ID Ultimate Series 6 oven – where sleek design meets smart, intuitive cooking. ✨
ID Series 6 has a sublime design, an indistinguishable aesthetic that perfectly connects the exterior and interior elements, captivating all the senses in an instant, free from distractions.
All ID Series ovens are designed to enhance your unique culinary identity, a real assistant that unlocks your potential in the kitchen. This is made possible through Bionicook, a fusion of cutting-edge technology and a deep understanding of human characteristics.
Thanks to Bionic Vision, the built-in camera can detect the food and memorize your preferences, to ensure consistently impeccable results based on your tastes.
By connecting it to the hOn app, you can easily start, edit, and monitor cooking programs for flawless cooking results. And with an A++ energy rating, you can get top-tier performance without compromise.
GE Appliances, $490 million investment.
GE Appliances, a Haier company, today announced a $490 million investment at its Louisville, Kentucky global headquarters and largest manufacturing site to create its most advanced manufacturing plant for production of clothes washers. The project will reshore production of the GE Profile™ UltraFast Combo Washer/Dryer and the GE® and GE Profile™ UltraFresh Front Load Washer line-up from China, creating 800 new, full-time jobs and cementing Kentucky’s position as a global hub for advanced appliance manufacturing. This investment positions the company to become the biggest American washer manufacturer, builds on GE Appliances’ 10-year, $3.5 billion investment in U.S. manufacturing, and reinforces its position as America’s #1 appliance company The new manufacturing lines will open in 2027. g
Haier Europe’s Presence at IFA 2025
Haier Europe, the world’s top company in the large household appliances sector, will showcase its innovations at IFA in Berlin with a 3,000 m² exhibition space, inaugurated by CEO Neil Tunstall.
- Sustainability & Smart Home Integration: The company emphasizes sustainability, with over 70% of its products connected to the hOn app. It has achieved Zero Waste certification, aims for 60% renewable energy by 2025, and has significantly reduced water usage.
- Naturally Connected Vision: Within the Naturally Connected vision, the guiding concept of the Haier Europe stand at IFA, sustainability represents a founding element of the proposed domestic ecosystem. Over 70% of Haier Europe products are now compatible with the hOn app, the constantly evolving and expanding platform, designed to offer an increasingly complete and personalized smart home experience
- Brand-Specific Innovations:
- Candy: Celebrates 80 years, unveiling a revolutionary washing machine and advanced dryer technology.
- Hoover: Introduces new cleaning solutions, including powerful vacuum technology and multi-surface stain removers.
- Haier: Expands into TVs and showcases advanced home appliances, Among the most advanced proposals are Bionic Steam in ovens, synonymous with superior taste, Heat Pump, the heat pump also applied to washing for excellent results and maximum energy savings, and Biovitae, a UV-free LED light capable of thoroughly sanitizing the inside of the dishwasher and its contents. In the refrigeration universe, the technologies that have made Haier the leader in conservation are further enriched: Ice&Water Enhance offers new solutions for managing water and ice and the Protein Bank drawer allows you to keep some foods as fresh as the first day.
- Interactive Experience: Visitors can explore living scenarios, engaging with cutting-edge appliances from Candy, Hoover, Haier, and Care+Protect.
- Event Details: exhibition runs from September 5-9 in Berlin.
China’s Home Appliance Giants: Global Expansion & Market Dominance
Chinese home appliance giants like Midea, Haier, and Hisense have spent years acquiring international brands to expand globally. Previously, they kept their original brands domestic, but since the pandemic, they’ve embraced a more visible global presence—Hisense and Haier even sponsor major sporting events.
Many leading brands now belong to Chinese corporations, including Toshiba, Sanyo, Candy, and GE Appliances. This strategy has propelled them to industry dominance—Hisense and TCL rank among the top three global TV brands, and Haier leads in total revenue.
Younger consumers prioritize quality over brand reputation, boosting trust in Chinese products. However, managing multiple brands brings challenges—Hisense and Haier’s premium positioning may eventually lead to internal pricing competition.
Safety notices for heat pump dryers
The Office for Product Safety and Standards has issued safety reports concerning select heat pump dryer models across multiple brands, including Hoover, Candy, Baumatic, Caple, Haier, Iberna, Lamona, and Montpelier.
A total of 27 models have been flagged for non-compliance with the Electrical Equipment (Safety) Regulations 2016. These units are at risk of an internal short circuit, which could potentially lead to ignition.
Consumers are advised to check their dryer models and follow official safety guidance to mitigate risks.
The affected models are as follows:
Iberna
31900534 BITD H7A1TE-80
31900539 BITDH7A1TE-80
Baumatic
31900533 BBTD H7A1TE-80
31900540 BBTDH7A1TE-80
Candy
Product code Model Number
31900011 CBTD H7A1TE-80/
31900013 CTDB H7A1TBE-80/
31900526 BCTD H7A1TBE-80/
31900529 BCTD H7A1TE-80
31900537 BCTDH7A1TCEB-80
31900538 BKTDH7A1TCEB-80
Caple
TDi4001
TDi4000
Haier
31900550 HDB4 H7A2TBERX80
31900541 HDBI H7A2TBEX-80
Hoover
Product code Model Number
31900010 HTDBWH7A1TCE-80/
31900012 HBTDWH7A1TCE-80/
31900528 BHTD H7A1TCE-80
31900530 BHTDH7A1TCEB-80
31900531 BATDH7A1TCEB-80
31900536 BATD H7A1TCE-80
31900542 BATD H7A1TCER-80
Lamona
LAM8876
LAM8877
LAM8878
LAM8879
Montpelier
MIHP 70
MIHP 75
For further information, including on how to register a product for modification, here are the company details:
Iberna https://productsafety.haier.co.uk/
Baumatic https://service.baumatic.co.uk/product-safety-issue/
Candy https://www.candy-home.com/en_GB/product-safety-issue/
Caple https://www.caple.co.uk/support/urgent-safety-notice/urgent-safety-notice-2/
Haier https://www.haier-europe.com/en_GB/product-safety-issue/
Hoover https://www.hooverdirect.co.uk/pages/product-safety-issue
Lamona https://www.howdens.com/help-and-advice/aftersales/product-safety-notices-and-recalls
Montpelier https://www.montpellier-appliances.com/product-safety/
Red Dot Awards to Candy, Hoover and Haier
Haier Europe has confirmed its position as a major player on the international design scene by winning four prestigious Red Dot Awards. The awards went to two innovative Candy products – the Candy Bake 800 oven and the Candy Fresco 500 refrigerator, to the Hoover HF2 vacuum cleaner, and the Haier I-Master Series 7 small kitchen appliances line.
With over sixty years of history, the Red Dot Award is one of the most influential international awards dedicated to product design, evaluating excellence in aesthetics, functionality, and innovation. The Candy, Hoover, and Haier brands once again stand out for their ability to combine advanced technology, style, and a deep understanding of real consumer needs. The four award-winning products
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