Haier is expanding its small‑domestic‑appliance portfolio in Europe with the introduction of two Wet & Dry floorcare appliances, strengthening its position in the cleaning category. The launch follows the brand’s earlier move into televisions this year and continues Haier’s strategy of diversifying across SDA segments, supported by the technical expertise of Candy and Hoover, acquired in 2019.

I‑Pro Clean Series 3 – Z3
The Z3 is designed for everyday household cleaning, offering 20,000 Pa suction power and multiple operating modes, including Wash & Dry and vacuum‑only. 
Key features: 
– Triple‑edge technology for improved cleaning along skirting boards and corners 
– Hot‑air drying system that completes appliance drying in 5 minutes 
– 50‑minute autonomy for longer cleaning sessions

I‑Pro Clean Series 5 – Z5
The Z5 sits at the top of Haier’s new floorcare range, delivering enhanced performance and intelligent features. 
Key features: 
– 25,000 Pa suction power 
– Dual‑roller system for increased dirt pickup 
– Auto Dirt Detect technology that analyses floor dirt levels and adjusts water flow automatically

With these additions, Haier continues to build out its SDA offering, aiming to strengthen its presence in the fast‑growing floorcare market.