Tag Archives: Haier

Haier’s 70 million Euro Refrigeration plant in Romania to start production in late Spring 2021

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Haier Europe announces that construction of the first Haier refrigeration production facility in the EU is proceeding according to schedule, with production expected to start in late Spring 2021.

This production facility will manufacture best-in-class refrigerators, both built-in and freestanding for Haier Europe’s 3 brands – Candy, Hoover and Haier – with a focus on connectivity and preservation.

This large investment project exceeds EUR 70 million. The factory will have 63,000 square meters floor space on a total land of 130.000 square meters, located in the Allianso Industrial Park at Aricestii Rahtivani, near Ploiesti, 70km away from Bucharest.

The new factory will employ nearly 800 people – at full capacity – for an expected production of 600,000 units after 2022. The factory design, which is based on modular approach, will allow an expansion up to 1 million units at full capacity.

“We are happy to have chosen Ploiesti for our first cooling production facility in the European Union. This project will make Romania a strategic hub for Haier Europe and will play a key role in its strategy to become one of the top 3 leaders in the industry by 2023. With its large production capacity, technology transfer and logistic features, we are confident this facility will be a first class project that effectively shows our ‘zero distance to consumers’ philosophy”, says Alessia Ianni, Cooling Technical Operation Director at Haier Europe and Managing Director at Haier Tech Romania.

The Romanian plant will be a world-class facility featuring premium production processes brought by Haier’s advanced R&D, manufacturing capabilities and know-how. Its strategic central location, technology and efficiency will enhance Haier’s ability to serve customers in the region. This key project represents a strategic pillar in the leadership’s consolidation path of the Company in the refrigeration segment worldwide and in the execution of Haier Europe’s vision to become the first choice for consumers for smart home.

Haier Tech factory in numbers:

70+ million euros investment
63,000 square meters Floor Space
130000 square meters of land
800 new jobs
Up to 1 million fridges/year produced

Haier Leads Euromonitor’s Major Appliances Global Brand Rankings for 11th Consecutive Year

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Haier, the world’s leading home appliance producer, has emerged as the top major appliances brand worldwide for the 11th year running, according to Euromonitor International’s 2020 Global Major Appliances Brand Rankings. The accolade follows Haier’s ongoing efforts to gain a global foothold by consolidating world-leading brands into its portfolio while accelerating its revolutionary IoT ecosystem.

Compiled annually by Euromonitor International, a leading global provider of business intelligence, the report ranks the world’s appliance brands by retail sales value. In addition to listing first for major global appliances, Haier ranked first for Refrigerators for 12 consecutive years, first in Washing Machines for nine years, first in Freezers for ten years and first in Electric Wine Coolers for 11 years.

“We are honored to again be the world’s top major appliances brand for the 11th year in a row. Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market,” said Wang Ye, Vice President and General Manager of Smart Home of Haier Home Appliance Industry Group.

Haier’s dominance in home appliances is a result of an ongoing commitment to R&D, and its ability to adapt its business model to the latest technology and consumer trends. Over the past decade, the home appliance industry has radically transformed with the rise of the internet, IoT, AI and 5G. Rather than ride the trends, Haier has defined them with revolutionary products, from the Clean-Free washing machines to refrigerators with fresh storage boxes.

This is set to continue in the future: during its 35th anniversary, Haier revealed its next stage of development, which puts customization, globalization and its IoT ecosystem brand at the core of its strategy.

Always in pursuit of new ways to engage with consumers, Haier has also implemented its “RenDanHeYi” 10+N R&D model in the past decade — an open entrepreneurship platform that integrates quality global resources to meet the diverse needs of users.

In recent years, Haier’s desire to reimagine the future has only strengthened its position as the world’s leading significant appliances company. In the Industry 4.0 era, a new Haier has emerged to meet the increasingly sophisticated experiences demanded by consumers in the age of connected smart homes. Instead of manufacturing smart appliances, Haier engineered a smart home ecosystem that harnesses IoT and smart appliances to enhance the quality of life. In a company first, Haier launched its official Haier Smart Home app in 2019, which allows users to infinitely customize their smart home experience based on user scenarios, rather than products. A live stream video accompanied the app launch — within one day, Haier received over 31,337 orders for over 2,440 different home designs.

Haier confirms plans to open its first European refrigerators plant in Romania

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Haier Tech Romania, a subsidiary of the China-based global appliance manufacturer Haier Group, announced that works on the first Haier refrigerator production facility in Europe advance according to schedule, and the factory will begin operations at the end of spring 2021.

The new plant will produce both built-in and standard refrigerators for Haier Europe’s three European brands – Candy, Hoover, and Haier.

“This large-scale investment project exceeds EUR 70 million. The 63,000 sqm plant sits on a 130,000-sqm plot in the Allianso Industrial Park in Aricestii Rahtivani, near Ploiesti,” the company said in a statement

According to the source, the new facility will hire almost 800 people at maximum capacity for an estimated output of 600,000 units after 2022.

Haier Exhibits Complete Smart Home Ecosystem Solutions at the 128th Canton Fair

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The world’s leading home appliance brand and smart home ecosystem builder, Haier Smart Home (“Haier”, Shanghai: 600690), is introducing upgraded products and next-generation smart home solutions integrated with IoT to global customers at the 128th virtual Canton Fair that started on October 15.

Haier Exhibits Complete Smart Home Ecosystem Solutions at the 128th Canton Fair.

Haier’s virtual exhibition adopted VR, cloud computing, big data and AI technologies to bring an experience as close to visiting the actual fair booth as possible. Haier is hosting several virtual showrooms, presenting new products and services while giving global buyers opportunities to virtually interact and find out more.

Global visitors are invited to experience Haier’s smart home solutions and how they meet the users’ needs comprehensively in the areas of cooking, living, clothing and entertainment.

A highlight of Haier’s virtual exhibition is the food IoT ecosystem covering kitchen-related scenarios. The integration of appliances, grocery supply, logistics, training and more will provide users with a richer experience of smart cooking and dining. By working with Haier’s partners within its smart home ecosystem, the users’ daily needs of shopping, food storage, cooking, cleaning and safety can be met.

Haier will introduce two health and wellness scenarios involving clean air-conditioning and clean air, as well as a pleasant sleeping experience in smart bedrooms. In addition to the voice control features, Haier’s new range of air-conditioners will have a degerming function that sterilizes the appliance at the temperature of 56 degrees Celsius for 30 minutes, which saves the hassle of physically cleaning the air-conditioner.

Meanwhile, Haier also features smart solutions for laundry and at-home workout. The new washing and drying machines will be able to identify clothes, shoes and garments and choose appropriate cleaning programs automatically.

“Haier aims to promote smart, healthy, sustainable lifestyle for households around the world. Our integrated smart homes solutions not only make life easier for everyone, but more enjoyable and engaging as we connect the appliances and services across our smart home ecosystem,” said Qingfu Zhang, VP of Haier Overseas Electric Appliances Corp.

Despite the global downtrend due to the COVID-19 outbreak, Haier has continued to achieve growth in revenue across the global market. Overall, Haier’s overseas revenue reached 47 billion yuan (US$ 7.07 billion) in the first half of 2020, a 0.6 percent year-on-year increase and makes up 49 percent of the company’s total revenue.

In Europe, Haier’s revenue reached 6.7 billion yuan (US$ 997 million), Germany and Italy sales grew by 61 percent and 52 percent respectively, and the sales volume of refrigeration appliances ranked top five in France, Great Britain, Italy and Russia. In Asia, Haier Smart Home respectively achieved 16.3% revenue increase to 18 billion yuan (US$ 2.67 billion) and 7% increase in Southeast Asian market with 21 billion yuan (US$ 3.12 billion).

About Haier

Founded on April 1989, Haier Smart Home Co., Ltd. (former Qingdao Haier Co., Ltd., Shanghai: 600690) is the world’s leading home appliance maker. The Company boasts seven world-class brands including Haier, Casarte, Leader, GE Appliances-US, Fisher & Paykel-New Zealand, AQUA-Japan, and Candy-Italy.

According to Euromonitor International’s 2020 Global Major Appliances Brand Rankings, Haier’s retail sales volume of large household appliances ranked the first in the world for 11 consecutive years. Haier Smart Home is also a Fortune Global 500 company.

Haier Smart Home focuses on the continuous enhancement of the best user experience so as to provide consumers with smart home solutions, create a complete smart life experience, and offer design and function options customized for and by users.

For more information, visit: http://www.haier.net/en/

SOURCE Haier Smart Home

Candy Nova is the first washing machine with just one button

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At IFA 2020, the Haier Group presented

Candy Nova, the world’s first washing machine without a physical interface that can only be controlled via smartphone. It’s an interesting design choice, fully interpreting the new smart-home zeitgeist. As Haier’s European CEO, Yannick Fierling, explained, 21% of the company’s smart washing machine users now use only their smartphone to select a program and start a wash: that’s three times more than 2018. Candy Nova can be fully controlled through the new hOn application for iOS and Android, the software that acts as a control hub for the ecosystem of all the Chinese group’s products, like all other Haier, Candy, Hoover and Ge connected appliances the full control of a washing machine to an app is a brave marketing choice. It might deter less tech savvy consumer from a purchase, but it definitely makes sense for a lot of millennials and late-millennials, which is a big enough target group. Moreover, according to Haier’s market research, 70% of users consider adding new washing programs to their appliance to be a useful feature. Candy Nova perfectly embodies Haier’s new philosophy, which sees the connected and smart design of its appliances as a meaningful growth opportunity. The goal, as Fierling told us during a recent interview at IFA, is to stop selling just “the technology” and start instead selling experiences that can be customized by each user according to their specific needs. An interesting perspective that not only makes home appliances more functional, but also allows the company’s business model to adapt to a future where the sale of digital services will be as important as the sale of the home appliance

Haier will relocate the production of Rosières ovens to Romania,

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Haier, the largest household appliances producer in China and one of the largest in the world, will relocate the production of Rosières ovens to Romania,Haier Europe said “the intention to cease ovens’ manufacturing activities in Lunery (France) does not have any impact nor include any activity in Romania where Haier has started an investment of more than 50 million for a refrigerator production facility.”

This new production line will add to the refrigerator factory Haier is building in Romania.

Haier took the Rosières brand as part of the Italian group Candy last year. The Chinese group wants to close the factory in France, arguing that sales fell by 40% between 2016 and 2019, and the cost of assembly is too high – while the cost of labor in Romania is more attractive.

The factory in France employs 72 people. The first layoffs are expected early next year.

The relocation of production to Romania has generated protests in France, with about 500 people protesting in the neighboring town of Saint-Florent-sur-Cher, especially since, in addition to Rosières, lighting manufacturer Comatelec Schréder will move production to Spain.

Chinese group Haier announced earlier this year that it is building a refrigerator factory in Romania, on an area of 10 hectares in an industrial park in Prahova county (north of Bucharest).

The investment is estimated at some EUR 50 million and will create about 700 new jobs. The plant should be completed by early next year at the latest.