Haier continues to establish itself as the number one consumer electronics brand in the world, according to leading consumer electronics brands published by Euromonitor International, a globally renowned research organization since 2021. For the 12th time, Euromonitor has been recognized as a leading global brand for basic devices according to Euromonitor data in recent years. Against the backdrop of growing international competition. Haier’s robust growth has garnered widespread attention, and industry analysts are keen to explore the driving forces behind Haier’s success. Haier is working to develop innovative and intelligent devices that consumers can use to communicate over the Internet. This enables multidirectional communication between consumers and various smart devices to create smarter life experiences.