Awarding ceremony of Indonesia “TOP INNOVATION CHOICE AWARD 2022” was held online. AQUA washing machine won this award for bacteriostatic technology.The “TOP INNOVATION CHOICE AWARD” is held to recognize brands that have successfully innovated products and services and is well known in the field of innovation.
There were hundreds of companies and brands participated in the awards and were evaluated in three areas: innovative ideas, innovative strengths, and innovative differentiation. According to the final selection, AQUA washing machine Super Wash Series finally stood out and won the award.The main reason why AQUA washing machine won the award is that it meets the needs of users for health care scenes in special periods. With the escalation of consumption and the impact of the global epidemic, people’s awareness of laundry has improved from “clean” in the past to a new level of “healthy”. Super Wash Series has a variety of health modes such as ultraviolet sterilization, high-temperature sterilization and air washing sterilization, and has passed VDE certification. It is confirmed that the sterilization rate is higher than 99.99%, which can ensure the health of the whole family. At the same time, the super large drum diameter of 525mm can prevent the clothes from wrinkling and tangling. The intelligent delivery system iterates intelligent washing and care solutions for users.All along, the functional iteration and technological innovation of products have been the endogenous driving force for the growth of AQUA washing machine market. AQUA Indonesia ranked the Top3 in the sales share of all categories of washing machines in Q1, with double-digit growth of drum washing machines. In the future, AQUA Indonesia will consistently adhere to the user needs and constantly break industry boundaries and comprehensively lead users’ healthy lifestyle.
Known as the busiest crossroads globally, the famousShibuya Crossing in Tokyo, Japan, witnesses 2.5 million Japanese pedestrianspass through it every day. Amongst the high-rise buildings, the AQUA brandvideo of Haier Smart Home, making a big debut on the streets of Shibuya sinceOctober 18th, has come into view of passers-by.
In the video, the AQUA brand ambassador described AQUA’s long-term solutions to better the life for users, as well as the ongoing tenth-anniversary user feedback activities. AQUA campaigned the event, which ran from October 15th to December 31st, partnering with PayPay, Japan’s biggest mainstream payment network.
This event will not only take place on the streets of Shibuya, but will also make an appearance at 18 stations of JR Shinjuku, and Osaka Shinsaibashi, a shopping mall, in late October, garnering over 10 million impressions. And engage in substantial user interaction on major home appliance websites, Yahoo, users’ favorite reading matters, SNS and other platforms. Additionally, users may engage in considerable participation in this activity at 300 offline stores of the major channels. The current activity has been carried out for two weeks, but the retail promotion effect has already appeared. The pre-sale of newly launched high-end rollers has exceeded 100, and the weekend sales of ultra-thin TZ have also increased by nearly 50% compared to before the event.
Introducing the AQUA 10th Anniversary series of theme activities enhanced Japanese consumers’ awareness of the AQUA brand, increased their preference for AQUA, strengthened their connection with the channel, and pushed sales efficiently in the year-end. Following that, AQUA will continue to grow, always putting priorities on user requirements and giving back to users.
In Japan, the share of dual-brand freezers of Haier Smart Home continue to rank first. In September, AQUA freezers achieved No.1 sales for the first time, realizing “a new No.1”.
During the post-COVID-19 era, user needs have been amplified such as “requirements for home appliance design due to more time spent at home”, “increased demand for freezer storage” and other needs. AQUA EMC quickly found these changes and upgraded the products from premium and differentiation aspects.
The industry’s’thinnest’ freezer, with a width of 36cm, is able to fit into any space of user’s homes. COOL CABINET series support flexible switch among refrigeration, soft freezing and freezing functions, brings users the best using experience. The changing needs of users in different scenarios drives AQUA EMC to improve its product competitiveness. The release of differentiated products is constantly driving up the average unit price of AQUA freezers which have gradually realized its leading targets.
The release of premium products boosted the confidence of local entrepreneurs who actively took on more challenging goals. All nodes of the whole EMC overcame the difficulties and strove to maintain project continuity despite of suspended meetings, to ensure the products were launched on schedule. They also innovated “non-contact and zero-distance” user interaction, developed online contact points, and delivered product differentiation to users in digital ways.
As Yoshida san, Planning Director of AQUA freezers, said, “I have never think that we could become No.1 in Japan. We have overcome great challenges to get to this place, as this No.1 spot is hard-won and thus more exciting. Leadership is only possible by constantly challenging ourselves and pursing innovations.”
The breakthrough achieved by AQUA freezers drove the total share of dual-brand freezers in Japan up to 42% in Q3, with the primacy ratio exceeding 1.7, further cementing the market position of Haier series freezers in Japan. Going forward, the Japanese EMC will continue to adhere to the premium brand transformation and continuously evolve with the spirit of innovation and entrepreneurship.
In Japan, Haier Zhijia’s AQUA Freezer achieved No. 1
In Japan, the share of dual-brand refrigerators under Haier Zhijia continued to maintain the No. 1 position. In September, AQUA Refrigerator achieved No. 1 in single-brand sales for the first time, achieving a “new one” breakthrough.
User-centric high-end transformation
With the advent of the post-epidemic era, new user needs such as “increasing time at home and increasing design requirements for home appliances” and “increasing demand for refrigerated storage” have expanded. AQUA Chain Group quickly caught these changes and iterated the products from the aspect of high-end differentiation.
The industry’s thinnest freezer can match any space in the user’s home with a width of 36cm; COOL CABINET series freezer refrigeration, soft freezing, and freezing modes can be switched freely to bring users the best experience. Changes in user needs in different scenarios drive the AQUA chain group to enhance product competitiveness,
and the investment in high-end differentiated products has also continuously increased the average unit price of AQUA refrigerators, gradually achieving industry leadership.
Goal challenge without using the epidemic as an excuse
The investment in high-end products has made local makers full of confidence and proactively challenge greater goals. All nodes in the entire chain have overcome the difficulties of the epidemic and insisted on “stop meeting and non-stop project” to ensure the smooth listing of products. At the same time, it innovated “non-contact and zero distance” user interaction, opened up online contacts, and delivered product differentiation to users in digital form. As Junji Yoshida, the designer of AQUA refrigerators, said: “I never dared to think that I could achieve the first place in the kingdom of home appliances in Japan. After overcoming the challenge, the first hard-won, and it’s even more gratifying. Only insist on challenge and innovation. In order to achieve leadership.” The breakthrough of AQUA refrigerators brought the total share of Japan’s dual-brand refrigerators to 42% in the third quarter, with the first rate exceeding 1.7, which further consolidated the market position of Haier refrigerators in Japan. In the future, Japan Chain Group will continue to adhere to the mid-to-high-end transformation and continue to evolve with innovation and entrepreneurship
Due to the pandemic, it was announced that there would not be spectators in the venues of the upcoming 2021 Tokyo Olympic Games. Local users who cannot watch the competitions in person choose to do it at home. Thus, users have sparked an increasing demand for storage of frozen food and drinks. It is said that they want to buy another freezer for their homes. However, due to limited home space, the size of traditional freezers makes it inconvenient for users.
To solve this issue and celebrate the Olympics together with Japanese users, on July 21, AQUA Japan launched the industry’s most slim freezer with a width of only 36 cm.
01As it’s”slim”, it can be placed wherever
The 36 cm-wide “slim” freezer is about the same size as a large pizza. It can fit into any space in a home, such as next to the refrigerator in the kitchen, in the corner of the bedroom, and near the sofa in the living room. It’s really handy and will never get in the way. While enjoying sports events, users can take ice cream and other frozen food from the freezer beside the sofa and celebrate with their family and friends. They can also feel the enthusiasm of the events at home, which is a beautiful life scenario AQUA Japan tries to provide for users.
02Though it’s”slim”, it’s capacity is amazing
Though small in width, the freezer has a capacity of 102L, enough for two shopping baskets of food, and it’s equipped with four drawer-style storage baskets whose height can be adjusted. It meets Japanese users’ storage habits, and the internal space can be adjusted freely and quickly without missing any wonderful moment of the Olympic.
The launch of the industry’s thinnest freezer marks a differentiated innovation of the Japan EMC which always puts user demand at the center. Going forward, the Japan EMC will continue to innovate user interaction and expand contact points, so as to lead the market with new products