Tag Archives: Haier

Haier Reopens Domestic Factories and Resumes Production at Full speed

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Following the strict measures put in place for the control and prevention of Covid-19, Haier Smart Home Co the world’s leading home appliance producer, has announced that all domestic factories in China have returned to full capacity as of February 25. The announcement comes after Haier’s continued efforts to maintain its global capacity, which saw the producer achieve an overall guarantee rate of over 90% on overseas orders during the outbreak.Haier Smart Home Reopens Domestic Factories and Resumes Production at Full speed.
Haier Smart Home Reopens Domestic Factories and Resumes Production at Full speed.
Despite limited capacity brought on by Covid-19, Haier maintained normal production levels as a result of its strong global supply chain and rapid response to the epidemic. With a complete international operation and supplier system, as well as supplier resources spanning the Americas, Southeast Asia, South Asia and Europe, Haier fulfilled 99.8% of orders throughout February 2020, with 60% of products manufactured in local factories overseas. Meanwhile, Haier’s logistics team closely monitored changes in global ports and shipping policy alerts and adjusted its resources and logistics plans accordingly to ensure the timely shipment of all orders.Since February 17, all of Haier’s domestic factories – except three in Wuhan – have resumed production with additional strict measures to prevent and control the spread of the epidemic, on top of those recommended by the Chinese government. 10 Haier industrial parks have been recognized by the local government and seven have been highlighted by Chinese media as leading examples for their epidemic protection and prevention work. As of February 25, the three Wuhan factories have also reopened with similar measures in place to keep workers safe.In addition to reopening factories, Haier’s key domestic suppliers are gradually resuming normal business operations. To date, more than 90% of suppliers have reopened their doors with an 80% work resumption rate and a 95% guarantee rate. The guarantee rate is expected to reach 100% by the end of February.Further to its global supply chain, Haier was able to lessen the impact of Covid-19 due to its early adoption of intelligent manufacturing. Across its 122 factories, Haier has integrated a variety of automated production processes including automatic boxing and bagging, refrigerator wrapping and gluing, as well as product-specific processes for washing appliances and air conditioners.Haier Smart Home’s five sectors have also introduced 108 flexible production lines using integrated automation solutions and applied intelligent technologies such as AI, big data analysis, 5G and AR to help conduct a range of factory tasks, including visual product inspections for refrigerators, measuring the noise of washing machines, detecting unusual sounds in air conditioners, AR-assisted remote equipment maintenance and more. These intelligent manufacturing processes and technologies enabled Haier to continue normal production and logistics during the outbreak, as well as improving overall line efficiency and reducing staff turnover.

China’s Haier to build EUR 50 mln refrigerator factory in Romania

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Chinese group Haier, one of the largest manufacturers of household appliances in the world, will invest over EUR 50 million in a refrigerator factory in the town of Ariceştii Rahtivani in Prahova county, north of Bucharest, Ziarul Financiar reported.

This production unit will create over 500 jobs and will have a maximum production capacity of 600,000 refrigerators per year.

By comparison, the Arctic factory in Găeşti, Dâmboviţa, owned by Turkish group Arcelik, has a capacity of 2.6 million units per year, being the largest refrigerator factory in Continental Europe.

Haier Leads Euromonitors Major Appliances Global Brand Rankings for 11th Consecutive Year

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Haier the world’s leading home appliance producer, has emerged as the top major appliances brand worldwide for the 11th year running, according to Euromonitor International’s 2020 Global Major Appliances Brand Rankings. The accolade follows Haier’s ongoing efforts to gain a global foothold by consolidating world-leading brands into its portfolio while accelerating its revolutionary IoT ecosystem.
Compiled annually by Euromonitor International, a leading global provider of business intelligence, the report ranks the world’s appliance brands by retail sales value. In addition to listing first for major global appliances, Haier ranked first for Refrigerators for 12 consecutive years, first in Washing Machines for nine years, first in Freezers for ten years and first in Electric Wine Coolers for 11 years.
“We are honored to again be the world’s top major appliances brand for the 11th year in a row. Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market,” said Wang Ye, Vice President and General Manager of Smart Home of Haier Home Appliance Industry Group.
Haier’s dominance in home appliances is a result of an ongoing commitment to R&D, and its ability to adapt its business model to the latest technology and consumer trends. Over the past decade, the home appliance industry has radically transformed with the rise of the internet, IoT, AI and 5G. Rather than ride the trends, Haier has defined them with revolutionary products, from the Clean-Free washing machines to refrigerators with fresh storage boxes.
This is set to continue in the future: during its 35th anniversary, Haier revealed its next stage of development, which puts customization, globalization and its IoT ecosystem brand at the core of its strategy.
Always in pursuit of new ways to engage with consumers, Haier has also implemented its “RenDanHeYi” 10+N R&D model in the past decade — an open entrepreneurship platform that integrates quality global resources to meet the diverse needs of users.
In recent years, Haier’s desire to reimagine the future has only strengthened its position as the world’s leading significant appliances company. In the Industry 4.0 era, a new Haier has emerged to meet the increasingly sophisticated experiences demanded by consumers in the age of connected smart homes. Instead of manufacturing smart appliances, Haier engineered a smart home ecosystem that harnesses IoT and smart appliances to enhance the quality of life. In a company first, Haier launched its official Haier Smart Home app in 2019, which allows users to infinitely customize their smart home experience based on user scenarios, rather than products. A live stream video accompanied the app launch — within one day, Haier received over 31,337 orders for over 2,440 different home designs.

GE Appliances Shuts The Door On Odor With Revolutionary New UltraFresh Front Load Washer

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The laundry team at GE Appliances, a Haier company, announced a new, revolutionary laundry system designed to help prevent the biggest complaint in front load washers. The UltraFresh Front Load washers, engineered to stay fresh and clean, use first-of-its-kind technology to help prevent the growth of odor-causing bacteria without the need for owners to wipe down their machine or leave the door open after each load.

The revolutionary new UltraFresh Front Load washer from GE Appliances is engineered using first-of-its-kind technology to shut the door on odor.
The revolutionary new UltraFresh Front Load washer from GE Appliances is engineered using first-of-its-kind technology to shut the door on odor.
Front load washing machines were designed for high-efficiency operation – they use the least water and energy, are gentler on clothes and have more capacity; however, 46 percent of consumers say that mold or odor is their top frustration when it comes to considering front load washers and many do not want to leave the door open to avoid the problem. In fact, one in two front load owners move back to top load washers because of smell and associated maintenance.

“Consumers are searching for solutions and coming up with ways to put a bandage on the issue, like cleaning the washer after each use, wiping down the gasket and most commonly propping the door open,” said Peter Pepe, Vice President, Product Management for laundry at GE Appliances. “Our new UltraFresh Front Load washer is the first in the industry to solve for the issues that lead to stink, making care and maintenance along with laundry chores much easier for the consumer.”

GE Appliances dedicated two-and-a-half years to innovation and testing to create a built-in solution to Drain, Dry and Defend.

Drain the residual water: Moisture is the enemy when it comes to keeping a washer fresh and clean. GE Appliances developed a wider gasket that is angled to allow water to fully drain after the wash cycle.
Dry while keeping the door closed: The new UltraFresh Vent System with OdorBlock™ creates a revolutionary new airflow at the touch of a button. After the wash cycle, the unit pulls in and circulates fresh air, removing moisture from the door, gasket and basket.
Defend with exclusive Microban® technology: The global leader in antimicrobial additives and odor control solutions developed a unique antimicrobial technology exclusively for the GE UltraFresh Front Load washers. Microban’s technology is built into the gasket, dispenser and pump during manufacturing to help prevent the growth of odor-causing bacteria in parts of the washer where moisture could linger.
The new UltraFresh Front Load washers also introduce a variety of exciting features driven by consumer data and insights to make laundry easier and more enjoyable, including:

New Colors: Two new matte finishes – Satin Nickel and Sapphire Blue – join White and Diamond Gray to meet changing consumer color preferences. Matte finishes are at the forefront of design and help to create laundry rooms that no longer get banished to basements.
SmartDispense: Holds an entire bottle of liquid laundry detergent and senses the weight and fibers contained within each load, releases the perfect amount of detergent to do the job— without the mess of measuring or the need to store the bottle. Fill it and forget it for up to 32 loads.
Flexible Doors: Both the washer and dryer doors can be reversed to adapt to each laundry room’s configuration, making load-out and load-in to the dryer easier.
Large Capacity: holds more pants, towels and bedding with larger capacity offered in a shallow footprint.
Dynamic Balancing Technology (dBT)™: New balancing technology in the machines keeps cycles quiet and efficient by proactively sensing balanced loads before accelerating spin speeds.
Smart: UltraFresh Front Load washers and dryers are WiFi connected allowing for a remote start – so clothes don’t sit all day waiting to be moved from the washer to the dryer. Washer Link connects to the dryer to automatically modify cycle settings based on the most recent wash cycle completed.

Manchester United ‘close to £70m-a-year shirt deal with Chinese firm Haier’

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Manchester United will reportedly secure a new shirt deal worth £70m with Chinese firm Haier ahead of next season.
Senior representatives of the Chinese corporation, whose brand value is said to stand at around £12.6bn, have held talks with United over the last few weeks.

United’s current shirt sponsorship deal is with American car company Chevrolet, who agreed a seven-year deal with the club in 2014.

China’s three leading home-appliance giants Midea Group, Gree Electric, and Haier Electronics all reported third-quarter profit rises

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China’s three leading home-appliance giants Midea Group, Gree Electric, and Haier Electronics all reported third-quarter profit rises in a series of Thursday stock filings, but the results present a mixed picture as the country’s economic slowdown exerts downward pressure on the domestic market.Shenzhen-listed Midea reported net profits of 6.04 billion yuan ($858.5 million) in the three months through September, representing a 23.5% increase year-on-year. Its revenue hit 67 billion yuan in the three months through September, 6.4% higher than last year.Over at Gree, whose business mainly focuses on air conditioners, growth was more sluggish. The Shenzhen-listed company posted 8 billion yuan in net profit — a rise of 0.66% year-on-year — and generated 57 billion yuan in revenue, a rise of just 0.03%.Meanwhile, Shanghai-listed Haier, which is staking its future on developing “smart home” technologies, turned a net profit of 2.6 billion yuan, more than double the equivalent figure from last year, and also reported a 7.7% rise in revenue to 148 billion yuan. The figures come after Haier jettisoned its logistics arm — bringing 4.6% revenue growth, according to the company — and earned 144 billion yuan from a stock selloff.Domestic sales of home appliances hit 174.5 billion yuan in the third quarter, a year-on-year increase of 4.2%, according to the China Testing & Inspection Institute for Household Electric Appliances, an organization affiliated to the country’s State Council.

Haier Russian Laundry factory

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Haier, China’s largest consumer electronics and home appliance producer, announces the launch of production at the Haier Russian Industrial Park and Laundry Appliances Plant in Naberezhnye Chelny, Russia. The new Haier plant, connecting the customer to the factory throughout the manufacturing process, is estimated to be able to produce laundry appliances for up to 200 million users across Russia and other countries in Central Asia and Europe.

“The laundry appliance plant is the first of its kind, as no other Chinese firm has established such a plant in Europe before. We are proud to be the pioneer firm,” Guiwei Sun, General Manager of Russian Laundry Appliance Interconnected Plant, said. “We hope this plant can enhance the supply capacity and meet the increasing demands for laundry appliances in the Russian market.”

Haier to Develop Complete Industry Chain, Aiming to Further Drive Russian Home Appliance Market

Along with the already-existent refrigerator manufacturing plant, the new laundry appliances plant can drive synergistic effects, as Haier is also planning production lines for its other appliances, including air-conditioners and water heaters, in the area. This will eventually culminate in the establishment of an integrated ecological production chain.

“The synergistic effects will benefit not only the local area but also Haier, in that it will reduce cost disadvantages greatly thanks to local production and increased efficiency of distribution,” added Sun.

“Trinity” Localization Model with Focus on Russian Market Requirements and Expectations

The new laundry appliances plant follows Haier’s regional model of international growth. Haier calls this model the “Trinity” localization model of R&D, manufacturing and marketing.

With such a strategy, Haier aims to develop a complete product supply chain when expanding the local market. In this case, Haier has hired local R&D researchers to provide insights of Russian users, including their habits and customs. All these efforts enable Haier to better adapt to the local market and create advantages. Furthermore, the regional economy and employment rate can be boosted with the further development of Haier’s localization.

One of the primary reasons that Haier’s laundry machines are popular amongst Russian users is that Haier can tailor their products to meet the practical needs of local users.

The launch of Haier’s laundry appliances plant in the region also brings confidence to local Haier sales personnel. With the plant, Haier will grow into a long-term, stable strategic partner that local sales personnel can depend on.

In the future, eight Haier manufacturing plants in different categories will be launched in the Russian Industry Park. At that time, this integrated industry park that incorporates home appliance production lines and accommodation, medical, logistics and cultural centers will bring comprehensive benefits to the locals.

Designed using Haier’s innovative 5+7+N concept, the Haier Smart Cloud Solution links seven (7) home solutions in air, water, security, clothes care, entertainment, health and information across five (5) living scenarios — the smart living room, smart kitchen, smart bathroom, smart laundry room and smart bedroom — with customizations based on variable user needs (N) for a comprehensive and intuitive smart home ecosystem.

Haier Group’s Aqua launches laundry shops in Mainland China

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Haier Group subsidiary Aqua Co is launching a chain of laundry shops in Mainland China to raise awareness of its washing machines and tap demand from double-income families for time-saving convenience.

The first Aqua Laundry Shop opened at Haier Cloud Park in the Laoshan district of Qingdao City, Shandong Province, China, earlier this month. Aqua now plans to create a “Japanese-style coin laundry market” in China.

According to its own data, Aqua holds the leading share of the Japanese coin-operated laundry market in unit volume. Now the Aqua Laundry Shop in Qingdao will set out to promote the “coin-laundry culture” in China, where coin-operated laundry facilities have not been widely used yet. The company will conduct market research, provide user experiences and share business models with prospective operators.

Haier Launches Production of the First Chinese Real-time Manufacturing Facility in Europe

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Haier China’s largest consumer electronics and home appliance producer, today announces the launch of production of the Haier Russian Industrial Park and Laundry Appliances Plant in Naberezhnye Chelny, Russia. The new Haier plant, connecting the customer to the factory throughout the manufacturing process, is estimated to be able to produce laundry appliances for up to 200 million users across Russia and other countries in Central Asia and Europe.

Haier Launches Production of the First Chinese Real-time Manufacturing Facility in Europe
Haier Launches Production of the First Chinese Real-time Manufacturing Facility in Europe

“The laundry appliance plant is the first of its kind, as no other Chinese firm has established such a plant in Europe before. We are proud to be the pioneer firm,” Guiwei Sun, General Manager of Russian Laundry Appliance Interconnected Plant, said. “We hope this plant can enhance the supply capacity and meet the increasing demands for laundry appliances in the Russian market.”

Haier to Develop Complete Industry Chain, Aiming to Further Drive Russian Home Appliance Market

Along with the already-existent refrigerator manufacturing plant, the new laundry appliances plant can drive synergistic effects, as Haier is also planning production lines for its other appliances, including air-conditioners and water heaters, in the area. This will eventually culminate in the establishment of an integrated ecological production chain.

“The synergistic effects will benefit not only the local area but also Haier, in that it will reduce cost disadvantages greatly thanks to local production and increased efficiency of distribution,” added Sun.

“Trinity” Localization Model with Focus on Russian Market Requirements and Expectations

The new laundry appliances plant follows Haier’s regional model of international growth. Haier calls this model the “Trinity” localization model of R&D, manufacturing and marketing.

With such a strategy, Haier aims to develop a complete product supply chain when expanding the local market. In this case, Haier has hired local R&D researchers to provide insights of Russian users, including their habits and customs. All these efforts enable Haier to better adapt to the local market and create advantages. Furthermore, the regional economy and employment rate can be boosted with the further development of Haier’s localization.

One of the primary reasons that Haier’s laundry machines are popular amongst Russian users is that Haier can tailor their products to meet the practical needs of local users.

The launch of Haier’s laundry appliances plant in the region also brings confidence to local Haier sales personnel. With the plant, Haier will grow into a long-term, stable strategic partner that local sales personnel can depend on.

In the future, eight Haier manufacturing plants in different categories will be launched in the Russian Industry Park. At that time, this integrated industry park that incorporates home appliance production lines and accommodation, medical, logistics and cultural centers will bring comprehensive benefits to the locals.

Designed using Haier’s innovative 5+7+N concept, the Haier Smart Cloud Solution links seven (7) home solutions in air, water, security, clothes care, entertainment, health and information across five (5) living scenarios — the smart living room, smart kitchen, smart bathroom, smart laundry room and smart bedroom — with customizations based on variable user needs (N) for a comprehensive and intuitive smart home ecosystem.

LG Licenses Advanced Refrigerator Technologies To GE Appliances LG Grants Use of Door-Ice Making Patents for Premium Refrigerators

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LG Electronics (LG) is licensing its patented refrigerator door-ice making technology for use in refrigerators sold by GE Appliances, which Haier acquired in 2016. Terms were not disclosed.

The license agreement follows months of negotiations over GE Appliances’ use of LG’s patented technologies. The agreement underscores the value of LG’s patent portfolio and the company’s leadership in home appliances with more than 400 patents related to door-ice making technology.

LG’s patented door-ice making technology allows for slim and sleek profile designs that maximize usable space inside the refrigerator.
LG’s patented door-ice making technology allows for slim and sleek profile designs that maximize usable space inside the refrigerator.
This door-ice making technology takes up less room than a conventional refrigerator ice maker and frees up more space for food storage in the refrigeration compartment.
This door-ice making technology takes up less room than a conventional refrigerator ice maker and frees up more space for food storage in the refrigeration compartment.
LG’s patented door-ice making technology allows for slim and sleek profile designs that maximize usable space inside the refrigerator. This door-ice making technology takes up less room than a conventional refrigerator ice maker and frees up more space for food storage in the refrigeration compartment.

“Our desire to deliver more convenience and functionality to customers drives us to develop innovative new core technologies such as our door-ice making inventions,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “At the same time, as seen in this major patent licensing agreement, LG is committed to actively protecting our intellectual property.”

About LG Electronics Home Appliance & Air Solution Company
The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air quality systems as well as visionary products featuring artificial intelligence. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better for consumers around the world by developing thoughtfully designed kitchen appliances, living appliances and air solution products. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more information, visit http://www.LG.com.

SOURCE LG Electronics USA