Wilfa AS Prostick

Launching most advanced hand blender ever! ๐Ÿคฉ Prostick is not just any hand blender, it is the result of three years of development in close collaboration with the Norwegian National Cooking Team. Developed in Norway with a focus on power, control and precision, to give the home chef the same possibilities that the pros demand. From slow, precise blending to powerful performance โ€“ Prostick delivers on all levels. A hand blender that makes a difference ๐Ÿ‘‡

Power you feel and precision you know โ€“ meet our Prostick hand blender

IFA 2025

IFA Berlin 2025 Opening Press Conference launched strong messages building on continuity and looking boldly into the future. The show has the powerful ambition to help all of us to โ€œImagine the future and shape it togetherโ€. Leif Lindner and Sara Warneke raised the curtain in anticipation of the exciting days.

IFA Berlin has always been about:

๐Ÿ”น Innovation, transformation and people
๐Ÿ”ธ Connecting people, ideas, and solutions
๐Ÿ”น Bringing innovation to life and inspiring for a better life
๐Ÿ”ธ Exploring what is in the future for all of us
๐Ÿ”น Creating experiences beyond product presentations

โžก๏ธ This year’s focus on Artificial Intelligence (AI) is striking. AI is embedded everywhere, in all the products and solutions showcased at IFA Berlin.

Gaggia Milano G 700

The new Gaggia Milano G 700 is built for high-demand venues โ€” from cafรฉs to hotels and restaurants โ€” delivering up to 300 cups a day with consistency and style. Its advanced Z4000 brewing system and high-efficiency pump ensure a rich, full-bodied aroma, while EvoMilk technology creates smooth hot or cold milk foam. Thanks to the Dual Milk system, it can also support plant-based options.

Midea and FC Barcelona

Midea and FC Barcelona are proud to announce that the world’s No. 1 smart home appliance brand will join the La Liga and Copa del Rey champions as an FC Barcelona Main Partner from the 2026/2027 season. The historic 5-season agreement will see Midea appear on the sleeve of all of FC Barcelona’s match jerseys and training wear as well as have extensive brand exposure during La Liga home matches.

Electrolux Professional Group to streamline its operations

To strengthen future profitability and sharpen its competitive edge, Electrolux Professional Group is launching a series of cost-saving initiatives projected to deliver annual run-rate savings of approximately SEK 175 million by 2027, with SEK 80 million expected as early as 2026.

These measures will involve a one-time cost of around SEK 235 million, which will be reported as items affecting comparability in Q3 2025. The majority of the cash flow impact is anticipated in 2026.



Key Actions: Streamlining and Strategic Relocations

The cost-saving program will include operational streamlining across multiple countries and functions, alongside a strategic competence shift aimed at accelerating business development. Pending consultation with employee representative bodies, the following changes are under evaluation:

– Coffee Production: Relocation from Carros to Aubusson, France, impacting approximately 40 employees.
– Cooking Production: Relocation from Sursee, Switzerland, to other facilitiesโ€”primarily Pordenone, Italyโ€”affecting around 50 employees.

In total, around 350 employees may be impacted. However, the net reduction is expected to be closer to 200 roles, as new positions will be created to support the competence shift. Notably, about one-third of the SEK 235 million investment will fund this strategic shift, which, while not directly reducing costs, is designed to accelerate innovation and growth

Silence Meets Innovation: AEG Unveils Game-Changing Appliances at IFA Berlin 2025

The countdown is on! As IFA Berlin 2025 approaches, Electrolux Group is gearing up to make waves with a lineup of cutting-edge innovations that redefine home living. With CEO Yannick Fierling set to open the event with a keynote address, all eyes are on what promises to be Electroluxโ€™s most exciting showcase yet.

๐Ÿงผ Introducing the Quietest Dishwasher Ever by AEG

At the heart of the buzz is the launch of the AEG New FAVORIT dishwasher range, a marvel of engineering that sets a new standard in silent performance. Debuting live at AEGโ€™s media conference on LinkedIn, this premium appliance operates at an astonishingly low 35 dBโ€”quieter than a whisper. But itโ€™s not just about silence:

– Energy Efficiency: A-10% energy label for reduced consumption 
– Water-Saving Design: Uses just 8.4 liters per cycle 
– Sleek, modern aesthetics that complement any kitchen

This dishwasher isnโ€™t just quietโ€”itโ€™s smart, sustainable, and stylish.

๐Ÿ• Smart Cooking, Fast Results: The 7000 MealAssist Oven

AEG is also turning up the heat with the launch of the 7000 MealAssist oven, featuring the revolutionary PizzaExpert function. Craving restaurant-quality pizza at home? This oven delivers it in just 2 minutes and 30 secondsโ€”no exaggeration.

But the real star is CamCookยฎ, an AI-powered feature that uses integrated camera technology to:

– Recognize different dishes 
– Learn your cooking preferences 
– Automatically adjust settings for perfect results every time

From effortless weeknight meals to gourmet creations, CamCookยฎ transforms your kitchen into a smart culinary hub.



Stay tuned as AEG continues to push boundaries in home innovation. Whether you’re upgrading your kitchen or simply curious about the future of smart appliances, IFA Berlin 2025 is the place to beโ€”and AEG is leading the charge.

Untangling the Red Tape: How Regulatory Drag Is Stalling UK Appliance Innovation

The UK domestic appliance sector is facing a fragmented and increasingly burdensome regulatory landscape. AMDEAโ€™s latest paper outlines how passive divergence and regulatory drag are creating uncertainty and inefficiencies across the supply chain. With members facing over 20 legal implementation dates in 2025 and 17 already forecast for 2026, manufacturers are struggling to plan effectively.ย ย  Read AMDEA’s opinion and the full paper here https://www.amdea.org.uk/amdea-opinion-the-problems-with-regulatory-burdens-and-regulatory-drag/

Midea Group Delivers Robust Growth in H1 2025, Accelerates Global Expansion

Midea Group reported a strong performance in the first half of 2025, with total sales surging 16% year-on-year to 250 billion yuan (โ‚ฌ30 billion). Net profits outpaced revenue growth, climbing 25% to 26 billion yuan (โ‚ฌ3.1 billion), reflecting a healthy profit margin exceeding 10%.

๐ŸŒ Global Momentum and Brand Strength

International revenue rose 17.7%, underscoring Mideaโ€™s growing footprint across global markets. The companyโ€™s Original Brand Manufacturing (OBM) segment delivered standout results, while e-commerce sales soared by more than 30% compared to the same period last yearโ€”highlighting Mideaโ€™s agility in digital channels and consumer engagement.

๐Ÿค Strategic Acquisition

In a key move to strengthen its European presence, Midea completed the acquisition of Teka Group (excluding its Russian operations) during H1 2025. This strategic integration is expected to enhance product offerings and accelerate market penetration across the region.

Dreame is redefining the future of home cleaning

Friday, ๐ˆ๐…๐€ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ begins! ๐Ÿš€
Dreame is ready to unveil groundbreaking robotic vacuums, introduce brand-new product categories, and showcase our complete full-smart home ecosystemโ€”all at the ๐ƒ๐ซ๐ž๐š๐ฆ๐ž ๐‡๐š๐ฅ๐ฅ.
On September 5, German football legend ๐๐š๐ฌ๐ญ๐ข๐š๐ง ๐’๐œ๐ก๐ฐ๐ž๐ข๐ง๐ฌ๐ญ๐ž๐ข๐ ๐ž๐ซ will join us in person at ๐‡๐š๐ฅ๐ฅ ๐Ÿ•.๐Ÿ๐€.
From ๐’๐ž๐ฉ๐ญ๐ž๐ฆ๐›๐ž๐ซ ๐Ÿ“โ€“๐Ÿ—, come and experience how Dreame is redefining the future of home cleaning