Reinhard Zinkann, Executive Director and co-owner of the Miele Group, has been elected President of Applia Europe, succeeding former Beko CEO Hakan Bulgurlu for a four-year term.

The appointment is notable at a time when Europe’s household appliance industry faces increasing global competition. Zinkann brings not only executive leadership experience but also the perspective of a major shareholder and member of one of Europe’s most established family-owned manufacturing businesses.

Emphasising the importance of maintaining a strong industrial base, Zinkann stated: “Europe will only remain strong if it continues to build, produce and innovate on its own soil.”

His presidency is expected to focus on strengthening the competitiveness of the European appliance sector while supporting innovation, sustainability and local manufacturing across the region.