Layerise

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Danish start-up company will change and improve the customer journey for consumers of white goods and electronics. The company is Layerise – and in just one year it has grown from five employees to 22 employees76% of consumers use their purchased product incorrectly due to “lack of know-how”. Layerise will enhance the consumer’s journey once the product is purchased. Better knowledge of the product’s functionality, more correct maintenance and, of course, greater and more lasting enjoyment of ownership.

The European Union (EU) has proposed several legislative suggestions aimed at advancing the current ecodesign guidelines for energy efficiency. Among these new measures, the Digital Product Passport also referred to as DPP, is proposed as the ideal solution for a more sustainable economy.

The adoption of the Digital Product Passport will lead to extended product lifespans, assist customers in making ecologically responsible purchasing decisions, and promote the creation of circular economy business models. DPPs enhance transparency throughout the entire value chain as they are easily accessible for all, from the original manufacturers to the final consumers.

Former Whirlpool exec dodges trade-secret claims over Haier move

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An Italian former Whirlpool Corp executive who left for appliance-industry competitor Haier has defeated, for now, claims in Delaware federal court that he stole company trade secrets.

Benton Harbor, Michigan-based Whirlpool failed to show that the court had jurisdiction over the claims against Davide Cabri and could not block him from working for Haier’s European subsidiary Candy Hoover Group, a federal judge said Thursday.

However, Senior U.S. Circuit Judge Evan Wallach allowed Whirlpool’s claim that Cabri breached a contract with the company to move forward.

Whirlpool said in a statement provided Friday by its attorney that it would continue with the case and “vigorously explore all possible avenues” to protect its proprietary information.

Cabri’s attorney and Haier Europe did not immediately respond to a request for comment.

Cabri worked for Whirlpool for more than 32 years and was a high-level executive in Whirlpool’s global laundry division before telling the company he had accepted a new job at Candy Hoover last April.

Whirlpool sued Cabri in July, arguing Haier had hired Cabri for its laundry division because he knew Whirlpool’s trade secrets and said it would be impossible for him to perform his new role without misusing them.

Wallach dismissed the trade-secret claims Thursday, rejecting Whirlpool’s argument that the Delaware court could hear them based on a forum-selection clause in a company agreement with Cabri. The agreement, which relates to an incentive plan, is not related to the trade-secret claims, Wallach said.

The court gave Whirlpool a chance to refile the claims, though it said there was an “absence of any other facts” to support a jurisdiction finding.

Whirlpool’s claim that Cabri was required to repay over $400,000 in incentives under the agreement survived Cabri’s motion to dismiss. Wallach rejected Cabri’s argument that the dispute should be heard in Italy.

Arçelik to grant $5 million support to 7,000 entrepreneurs

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Arçelik to grant $5 million support to 7,000 entrepreneurs

Arçelik Garage Innovation Hub, a growing global open innovation platform, has to date interacted with more than 2,000 partners, scouted more than 1,800 startups and developed cooperation with more than 80 startups.

Garage Innovation Hub organized an Open Innovation Day with the participation of a large number of startups, business leaders and investors from around the world in order to contribute to the dissemination of the open innovation culture.

As part of the United Nations Generation Equality Forum commitments, Arçelik plans to reach 7,000 entrepreneurs, 5,000 of whom are women, by 2026, and support them in reaching financial support of approximately $5 million with the Garage Innovation Hub.

Partnering with venture capital funds

“As a growing global innovation platform, together with our nearly 2,000 stakeholders, including mentors, investors, universities, and entrepreneurs from all over the world; we provide business development, access to financial support and mentorship to entrepreneurs, starting from the idea stage,” Arçelik’s chief strategy and digital officer Utku Barış Pazar said.

On the path to becoming one of the leading open innovation platforms on a global scale, Pazar said they have set important goals such as supporting the incorporation of new ideas in many fields like sustainability, artificial intelligence, augmented reality (AR) and virtual reality (VR), marketing and production technologies, and health care, in each of the 146 countries where they operate in the next five years.
Arçelik has over 40,000 employees throughout the world and its global operations include sales and marketing offices in 49 countries, and 28 production facilities in nine countries. It has 12 brands, namely Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance and Voltas Beko.

It is Europe’s second-largest white goods company by market share, based on volumes. Arçelik reached a consolidated turnover of 6.5 billion euros ($6.85 billion) in 2021.

Arçelik’s 29 R&D and design centers and offices across the globe are home to over 2,000 researchers and hold more than 3,000 international patent applications to date


Miele which shortlisted

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Miele have been shortlisted for Large Kitchen Appliance Brand of the Year in the prestigious Which? awards. According to Which?, “When you buy a Miele, you can be confident you’re getting a quality product. It’s long been a reliable name in the industry, and with good reason: most that pass through our independent testing are Best Buys. You get what you pay for, too, as Miele often has the lowest rate of faults of all brands in our annual owner survey – showing that while buying one is an investment, it’s one that will pay dividends in the long run.”

Haier TOP INNOVATION CHOICE AWARD 2022

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Awarding ceremony of Indonesia “TOP INNOVATION CHOICE AWARD 2022” was held online. AQUA washing machine won this award for bacteriostatic technology.The “TOP INNOVATION CHOICE AWARD” is held to recognize brands that have successfully innovated products and services and is well known in the field of innovation.

There were hundreds of companies and brands participated in the awards and were evaluated in three areas: innovative ideas, innovative strengths, and innovative differentiation. According to the final selection, AQUA washing machine Super Wash Series finally stood out and won the award.The main reason why AQUA washing machine won the award is that it meets the needs of users for health care scenes in special periods. With the escalation of consumption and the impact of the global epidemic, people’s awareness of laundry has improved from “clean” in the past to a new level of “healthy”.
Super Wash Series has a variety of health modes such as ultraviolet sterilization, high-temperature sterilization and air washing sterilization, and has passed VDE certification. It is confirmed that the sterilization rate is higher than 99.99%, which can ensure the health of the whole family. At the same time, the super large drum diameter of 525mm can prevent the clothes from wrinkling and tangling. The intelligent delivery system iterates intelligent washing and care solutions for users.All along, the functional iteration and technological innovation of products have been the endogenous driving force for the growth of AQUA washing machine market. AQUA Indonesia ranked the Top3 in the sales share of all categories of washing machines in Q1, with double-digit growth of drum washing machines. In the future, AQUA Indonesia will consistently adhere to the user needs and  constantly break industry boundaries and comprehensively lead users’ healthy lifestyle.

LG India Eyes 30% Growth in Home Appliances Business in 2022

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LG, which as of now has 33% share of the overall industry in India, is looking at right around 30% this year,The company recently unveiled a new lineup of home appliances, which starts from Rs 15,000 and goes up to Rs 2 lakh. It includes new refrigerators, AI-based washing machines, wearable air purifier, water purifiers and a range of charcoal microwaves.

Rowenta cordless vacuum

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The X-Ô vacuum cleaner of Rowenta was awarded with the GIFAM Prize for responsible consumption. The model is the first cordless canister vacuum cleaner and combines the best of both worlds: the power of a canister vacuum cleaner with the maneuverability of a cordless upright vacuum cleaner, while maintaining silence and agility.

Equipped with the Rowenta Digital Force motor and the Silent Block, the X-Ô delivers a power of 230 AW, suitable for all types of waste and floors, and emits only 69 dB in Boost position (and 61 dB in Eco position).

Its powerful removable battery allows to vacuum up to 1h30 in ECO position (up to 2h40 depending on the model) for a 140 m² surface. Its 4 main wheels and 54 mini side wheels allow a 360° use and the “Flex” technology to reach the most difficult places. In addition X-Ô is 100% traceable and its spare parts are available for 15 years

LG Record Revenue

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LG Electronics Records Highest Quarterly Revenue in Company History

The LG Home Appliance & Air Solution Company generated first-quarter sales of Ksh 766.13 billion with an operating profit of Ksh 43.01 billion. Sales increased 18.8 per cent from the same quarter last year, recording the business unit’s highest quarterly revenue. Stable growth was driven largely by strong performance in premium appliances and new categories such as hygiene products applied with steam technology. The appliance business expects to see continued growth by expanding overseas sales in new appliance categories.