Smeg opens experience store in Singapore, first in Southeast Asia

Smeg, the instantly recognisable Italian appliances brand, has opened its flagship Singapore showroom at The Heart, Marina One. This marks Smeg’s first Southeast Asia experiential showroom, featuring an extensive collection of large and small appliances.

If you’re new to this Italian brand, it’s not just a brand; it’s an aesthetic, jazzing up kitchens with their retro and colourful appliances such as fridges, kettles, toasters, mixers, ovens and even laundry machines. According to a staff member I spoke to at the showroom, the small appliances are some of the most popular choices, especially when it comes to their official e-stores on Lazada and Shopee.Later this year, Smeg will be debuting its newest range, Galileo, a new generation of combination ovens which are a thermo-fluid dynamic redesign of the heating system with professional algorithms that aim to revolutionise the home cooking experience.

For now, our favourite 11.11 sale is coming right up, and a more cost-effective way to make your kitchen look even nicer is through these small appliances!

Electrolux job losses

Swedish home appliances maker Electrolux on Friday announced that it would cut up to 4,000 jobs as part of a restructuring programme, as the group reported heavy third quarter losses. The majority of the targeted cost savings will be realised in business area North America”, AFP reported the company as saying. It added that “3,500-4,000 positions will be affected by the programme.”

The company reported heavy losses, especially in North America, owing to slowed demand. As per the estimates, inflation and high interest rates are expected to lead to further declines.

“Market demand in both Europe and North America for the full-year of 2023 is expected to further deteriorate, i.e. be negative year-over-year,” Chief Executive Jonas Samuelson said in a statement.

Groupe SEB sales decreased in the first nine months 2022

Groupe SEB sales decreased in the first nine months 2022

Group SEB reported its financial results for the first nine months of the year, during which sales reached 5,560 million euro, recording a fall of 0.2% (-4.3% like-for-like). «After a year in 2021 that brought our performance to record levels driven by the consumption of Small Domestic Equipment during the Covid pandemic, the Group is holding up well over the first 9 months of 2022 in an unfavorable inflationary environment» – commented Stanislas de Gramont, chief executive officer of Groupe SEB.

«Our professional activities – the CEO added – continue to grow by double digits in most geographies. Our sales are progressing in China where Supor has consolidated its leadership positions in its main categories. However, our Consumer business was penalized in France and Germany by specific issues to these two markets, as well as by the effects of the war in Ukraine. This leads us to revise downwards our sales and margin guidance for 2022 whilst intensifying the cost reduction program implemented in the third quarter

Currys new live customer care service

Currys plc, the well-known electrical retailer in the UK, is using Emplifi Live Advisor to deliver live customer care on demand. Through Emplifi’s leading Live Advisor solution, which came through the acquisition of Go Instore  in September 2021, Currys customers can connect to product experts not only for live demos and consultations, but also for post-purchase care.As the UK’s largest tech retailer, their mission is to help customers enjoy amazing technology. This means not only helping our customers choose shiny new kit, but also making sure they get the most out of it. We know that our customers find new tech exciting but also often confusing and need help when things don’t go to plan. Our new RepairLive service provides customers with expert advice to help them to identify the cause of a fault, undertake DIY fixes, as well as to assist with arranging a repair or return of their product,” said Gillian Geraghty, Ecommerce and Omnichannel Director. “By leveraging the LiveAdvisor technology for RepairLive, we’re able to provide our customers with access to fast, efficient support without them or their tech having to leave the house.”

Mill new Air purifiers

Mill is expanding its product range, with two new air purifiers. Like their panel heaters, these can be controlled via the Mill app.two new air purifiers and the Mill Sense air sensor, we can now offer products that enable consumers to improve their indoor climate 12 months a year,The air purifiers, with the model name Mill Silent Pro, are first launched in the Australian store chain Bunnings.The air purifiers from Mill have a Hepa 13 medical grade filter and an active charcoal filter. The sound level is stated to be in the range of 18.5 to 46 dB, depending on the power level.Mill Silent Pro has a cleaning capacity of 565 cubic meters per hour, and according to Mill, should remove pollen, odours, viruses, bacteria, harmful gases and environmental toxins.Many of Mill competitors state the time for filter change in hours, but they use sensors and intelligence; that means the user is notified when the filter is full,

Miele Hong Kong in 25th

Miele Hong Kong celebrates its 25th anniversary! 🎉

Since 1997 Miele Hong Kong – as their second Asian sales subsidiary – has been successful in many ways: the team has opened up the Asian market with our domestic appliances and established a flourishing project business. To mark its anniversary, Miele Hong Kong invited over 100 employees and business partners to celebrate – despite social distancing measures still in force. To bring it further, they also set up a Miele Longevity House – a brand roadshow with interactive installations and inspiring workshops to introduce a sustainable living style in the modern home environment.