Siemens appliances in 3D

Experience Siemens studioLine as never before: interact with our products in 3D, view them all in your very own kitchen using AR and save your favourites at the touch of a button.

Download the new virtualBrochure here: and start planning your new kitchen today.

Electrolux study on current laundry practices

The Truth About Laundry” (European study on Electrolux laundry habits  , with 12,000 adults surveyed), despite being encouraged to wash clothes at 30 ° C or below for over a decade, nearly two-thirds of Europeans (63%) still washed at 40 ° C or above. As part of its “Better Living” program, Electrolux has bold sustainability goals in apparel care with the goal of making clothes last twice as long with half the environmental impact by 2030. To help To achieve these goals, the survey was conducted to understand current attitudes and behaviors when it comes to how people care for their clothes and to what extent people view the environment. The survey finds that laundry habits are out of step with climate problems and modern capacities. Nearly six in ten people (59%) are more or less on autopilot when it comes to washing clothes, claiming to do laundry the way previous generations have taught them. The report includes a detailed analysis to show that reducing the washing temperature from 40 ° C to 30 ° C would save over 27 kg of CO2 equivalent, per family, per year. Across Europe, this would amount to an equivalent saving of 4.9 million tonnes of CO2, equivalent to removing more than one million cars from the road. If 15% of households across Europe who regularly wash their clothes at 50 ° C or more also change, the equivalent total CO 2 savingsit could reach 6 million tons per year. When it comes to wash temperatures, sex seems to play a role, but it’s not as significant as the influence of age. Women, for example, are more likely to wash at 40 ° C than men (50% vs 45%) and men are more likely to wash at 60 ° C (13% vs 8%). However, across Europe, 45% of adults between the ages of 18 and 34 wash their clothes at 30 ° C compared to only 31% of 45-54 years and only 28% of 55+ years. As for the main reasons why more people do not choose to wash at lower temperatures, nearly half (47%) said they are unsure whether their laundry would be clean. 39% expressed particular concerns about a colder wash’s ability to remove stains and 21% said it was purely out of habit. Habitual laundry practices could also explain why over half of all adults (53%) are unaware of a link between washing at higher temperatures and lasting longer. The reason this is important, according to the research, is that the key to changing laundry habits for the good of the planet may lie in turning the conversation towards fashion

Samsung’s AirDresser is a Life-changing Home Appliance

These days, keeping our clothes, outerwear and other fabrics clean and pollutant-free is a concern that is top of mind for many of us all around the world.

This is where Samsung’s revolutionary AirDresser comes in. The Samsung AirDresser is a garment refreshing device that provides users with effective and efficient care for their personal belongings. Check out the infographic below to learn more about the Samsung AirDresser and just what exactly it can do for you.

Samsung, LG begin duel in South Korea dryer market

Samsung Electronics Co. and LG Electronics Inc. have begun their duel in the local dryer market, industry observers said Saturday, as they released new products with upgraded artificial intelligence (AI) and sanitizing features.

Industry officials expect that South Korea’s clothes dryer market could grow up to 2 million units this year, and the two electronics giants have been claiming that they will take the lion’s share in the sector.

Samsung was the first one to make the move, launching its Grande AI range of dryers on Jan. 29.

Samsung said sales of the Grande AI dryer have topped 10,000 units just a month after its launch, which is double the pace of its previous 16-kilogram dryer models.

“We believe that the dryer’s upgraded AI system; better hygiene features against dust, water residue and rust; and its slim design have led to successful sales,” Samsung said.

Samsung’s Grande AI dryers are priced between 1.89 million won (US$1,580) and 1.99 million won in South Korea depending on options.

LG threw its hat into the ring on Thursday by launching its STEAM ThinQ dryer, emphasizing its “TrueSteam” technology that focuses on sterilizing bacteria and allergens.

Citing a test result from the Korea Apparel Testing & Research Institute, LG said its latest dryer’s sanitize cycle can kill over 99.9 percent of germs found in clothing.

To boost its sales, LG said it will give away an air refresher to those who purchase its dryers by the end of this month. Those who buy its dryers with other home appliances can also get cashback rewards, it added.

LG said its new dryer will sell for between 2 million won and 2.2 million won depending on options.

Industry insiders said LG will try to redeem its reputation in the dryer market with the latest product.

LG last year announced a voluntary recall of its clothes dryers sold in South Korea over the dryers’ automatic condenser cleaning system. The move came after a series of consumer complaints that too much lint and dust accumulated in the condenser, a part that removes humidity by circulating air inside the tumble dryer.

Morus Zero is a countertop tumble dryer that uses a vacuum-based system to dry clothes.

Revolutionary Vacuum Drying Technology
With patented Vacuum+ technology, the water can evaporate much faster
Your clothes will be dried much faster and well protected in this wayMorus Zero is a countertop tumble dryer that uses a vacuum-based system to dry clothes.

Its makers claim the technology makes it more energy-efficient than heat-based models. But they may have to address concerns raised by some crowdfunder backers about whether it’s possible to deliver what has been promised.