LG SIGNATURE Partners With Global Style Icon and Fashion Entrepreneur Olivia Palermo

LG SIGNATURE has partnered with international style icon Olivia Palermo for a new digital campaign showcasing the brand’s sophisticated products in line with the premium brand’s philosophy, “Art Inspires Technology, Technology Completes Art.” Through its collaboration with Palermo, LG SIGNATURE will actively engage millennial consumers worldwide, sharing its message of sophisticated luxury with the digital generation.

LG SIGNATURE partners with international style icon, Olivia Palermo
LG SIGNATURE partners with international style icon, Olivia Palermo

The digital campaign features Palermo sharing how her philosophies of luxurious lifestyle, personal mission, and achievements coincide perfectly with LG SIGNATURE. Just as LG SIGNATURE does with its innovative and artistically inspired appliances, the international style authority and entrepreneur strives for perfection in everything she does, whether it’s styling an outfit for a fashion event or creating a new collection of clothing.

Olivia Palermo has cultivated a global community of fans and followers, engaging them with her warmth, wit and inimitable style. A Lifestyle Endorser for LG SIGNATURE, her participation in the digital campaign will highlight the brand’s value and authenticity to millennials, who are rapidly emerging as the world’s largest and most influential group of consumers.

A fashion creative director, model, entrepreneur and style icon, New York-based Olivia Palermo is the founder and Chief Creative Officer of the Olivia Palermo Group. With her finely-honed ability to curate and harmonize diverse elements, Palermo will curate how art and technology affects her lifestyle, defining herself as an intuitionist, curator, expressionist, and multi-tasker. Synonymous with premium living at its best, Olivia Palermo is a perfect match for LG SIGNATURE.

“I am thrilled with the honor of working with LG SIGNATURE,” said Palermo. “A premium lifestyle is one where you can always feel like the best version of yourself. It’s a feeling of luxuriousness found in the appreciation of simplicity and efficiency, that technology makes a possibility – and LG SIGNATURE seamlessly enables all of that without having to sacrifice beauty.”

“We are delighted to be partnering with Olivia Palermo, as she represents exactly what LG SIGNATURE stands for. Her elegant style and drive to bring perfection to everything she does makes her a wonderful ambassador for the brand,” said Kim Jin-hong, head of LG’s Global Marketing Center. “Working with such an influential fashion-world icon once again highlights how we are bringing art and technology together.”

LG SIGNATURE offers a diverse and growing lineup that includes new 88- and 77-inch 8K OLED TVs, the Wine Cellar, InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine, and more. Uncompromising quality and a focus on the essentials are built into every one of the brand’s innovative products. To learn more about LG SIGNATURE, please visit www.LGSIGNATURE.com.

LG SIGNATURE’S Combination Of Superior Design And Technology Set To Conquer New Markets

Premium Brand Hosts Exclusive Launch Events in Japan and Norway Successfully expanding its presence in the global premium home appliance market, LG SIGNATURE is making its much anticipated debut in Japan and the Nordic countries. To celebrate the brand’s arrival, exclusive launch events were held complete with talks from local experts sharing their personal and professional perspectives on LG SIGNATURE products. The superior range of luxury appliances offers compelling user experiences through cutting-edge technology, user-friendly functions and stunning aesthetics.

The launch events featured a design gallery named The Art of Essence through Minimalism created in partnership with acclaimed Italian photographer, Delfino Sisto Legnani. In a series of gorgeous images, the artist perfectly captures the timeless elegance of the appliances within the starkly beautiful Monte Amiata condominium, an iconic residential complex located in the Gallaratese district of Milan.

An award-winning photographer, Delfino is renowned for his minimalist images. Explaining his choice of location, he said, “I wanted to combine the formal purity of LG SIGNATURE products with the simplified and absolute forms, out of scale, with respect to the products themselves, of the Monte Amiata complex, generating absolute shots, unrelated to time.”

LG SIGNATURE’s Japan launch event took place early this month at Tokyo’s National Art Center, a facility designed by legendary Japanese architect, Kisho Kurokawa. On hand to witness the unveiling of the LG SIGNATURE TV, Refrigerator, Washing Machine and Air Purifier were over 250 VIP guests. A panel featuring highly-regarded local filmmaker, Ando Momoko, noted chef Kinoshita Takemasa, and other influential Japanese trendsetters including the announcer, Baba Noriko, gathered to talk about LG SIGNATURE products, unreservedly praising their ability to help create a better, more convenient lifestyle.

To mark LG SIGNATURE’s arrival in the Nordic countries, a launch event was held on June 13 at Astrup Fearnley Museet, one of the biggest contemporary art galleries in Oslo, Norway’s ultra-stylish capital city. The more than 200 guests in attendance were able to get a first-hand look at the exceptional yet understated LG SIGNATURE TV, Refrigerator, Washing Machine, Air Purifier, Dryer, Wine Cellar and Bottom-Freezer Refrigerator.

Guests were also treated to a lively discussion on the benefits of LG SIGNATURE products moderated by one of Norway’s most accomplished actresses, Pia Tjelta. The all-star panel included famous Swedish singer and actress, Pernilla Wahlgren, and the Flying Culinary Circus; a team of four top chefs comprising Trond Svendgård, Hans Kristian Larsen, Tor Jørgen Kramprud Arnesen and Mathias Spieler Bugge. The culinary experts revealed how LG SIGNATURE appliances help them to effortlessly prepare delicious meals, and put on an entertaining cooking demonstration with mouth-watering results.

Participating in both the Oslo and Tokyo events, Torsten Valeur, the widely-respected Danish industrial designer and master design advisor for LG SIGNATURE home appliances, introduced the brand’s design philosophy and highlighted its restrained, minimalist aesthetics.

“We’re very excited to share the unparalleled design and advanced technology of LG SIGNATURE with new audiences,” said Ian Kim, vice president of LG’s brand management division. “We are strongly committed to expanding our premium home appliance business and providing consumers all over the world with the best lifestyle solutions yet.”

The continuing success of LG SIGNATURE has industry insiders and consumers taking note and is further cementing LG’s premium brand image across the globe. In order to engage a wider audience and showcase the perfected blend of form and function the brand is known for, LG will be expanding its new digital campaign, Art inspires technology. Technology completes art.

LG SIGNATURE is LG Electronics’ ultra-premium brand. By uniting the best of LG technology and design under a single brand, LG SIGNATURE offers consumers a collection that boasts subtle elegance and top-notch performance. The range of LG SIGNATURE products includes InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine, air purifier and award-winning “wallpaper” OLED TV W. All LG SIGNATURE products have one thing in common: uncompromising quality and a focus on the essentials. LG SIGNATURE products have won a number of industry awards for technological innovation and sophisticated design, including 2017 CES Best of Innovation Award, iF Gold Award 2016, Red Dot Design Award 2016 and Engadget Best of CES Award 2019 for LG SIGNATURE OLED TV R. For more information on LG SIGNATURE, please visit http://www.LGSIGNATURE.com

LG Electronics is expanding the number of markets where its premium appliance brand LG Signature

LG Electronics is expanding the number of markets where its premium appliance brand LG Signature will be made available as the company launched the high-priced appliances in Scandinavian countries.

The tech company said Friday it began selling its SIGNATURE products in Sweden, Norway, Denmark and Finland. To commemorate the launch, it held a showcase event at Astrup Fearnley Museet, a contemporary art museum in Oslo, Norway, Thursday.

Inviting 200 people including local dealers, reporters and high-profile figures, LG displayed seven kinds of LG SIGNATURE products including air purifiers, dryers, wine sellers and refrigerators. Torsten Valeur, a renowned Danish industrial designer who took part in design work of LG Signature products, also joined the event.

“We expect LG’s SIGNATURE products will meet with many Scandinavian customers. We are sure they would prefer our SIGNATURE products, manufactured based on a refined design language,” an official of the company said.

LG has been trying to sell its high-priced appliances in more countries. Since it launched the Signature brand in 2016, the company has been selling the products in 50 countries.

It held a conference recently in Tokyo, inviting journalists and high-profile figures for a look at the refrigerators, washing machines and TVs under its SIGNATURE brand.