Category Archives: Trade Shows

LG to Tease Exclusive PLAYMOBIL Collectibles at IFA 2022

Posted on by

Company to Introduce Unique Character Figures and
Toy Home Appliances During Berlin’s Annual Tech Showcase

LG Electronics (LG) in collaboration with PLAYMOBIL®, Germany’s renowned toy manufacturer, is set to unveil an exclusive collection of LG-themed toys at IFA 2022 in Berlin. The adorable, new figures and toy appliances will be available from next year at a series of online and offline events aligned with LG’s commitment to creating F.U.N (First, Unique and New) customer experiences.

Displayed in the Lifestyle zone of the company’s IFA booth – along with LG’s latest, premium home appliances – are three of the brand-new character figures created by LG and PLAYMOBIL. There’s the safety-conscious and always-ready-to-help Henry (a.k.a. ‘LG Man’), the popular kitchen and lifestyle influencer Nora and the fashion-forward J. J.Helping the trio of LG-PLAYMOBIL personalities to live a comfortable, miniature-scale lifestyle at home are toy versions of LG’s innovative appliances, including washing machines, InstaView™ ovens and InstaView refrigerators, and the all-in-one WashTower™.

The cute characters and pint-sized appliances will also be maintaining a social media presence, appearing in entertaining content across LG’s online channels, including the Home Appliance Company’s official Instagram account, the Life’s Good Kitchen (@lifesgoodkitchen).

“We’re delighted to give IFA visitors a sneak preview of our fantastic new toy collection, created in collaboration with Germany’s own PLAYMOBIL,” said Roh Soo-kie, head of brand communications at LG Electronics Home Appliance & Air Solution Company. “Consumers will be able to get their hands on these very collectible, little toys at exclusive events and promotions starting in early 2023. We will continue to offer interactive activities that deliver unique customer experiences and highlight LG’s ongoing commitment to innovation for a better life.”

Visitors to IFA 2022 (September 2-6) in Berlin, Germany, can learn more about the new toy collection at LG’s exhibition booth in Hall 18, Messe Berlin.

BSH SMART COOKING AT IFA

Posted on by

Imagine getting step-by-step instructions across recipes and appliances, suggesting the easiest and fastest options for preparing different recipes based on your preferences simultaneously with the appliances that you own.

“That’s our door into the digital future and we are going to storm it!” says Johannes Ochsner, BSH Smart Cooking Lead Program Manager, who shares his outlook of a new and seamless kitchen of the future.

To find out which appliances and digital innovations Bosch have in store for the #smartkitchen, stay tuned and check out BSH brands’ IFA presentations in Berlin!

Liebherr to showcase the future of sustainable refrigeration and freezing at IFA 2022

Posted on by

Liebherr-Hausgeraete is presenting its latest innovations at this year’s IFA, under the motto “shaping the future of freshness”. Its products and freshness solutions are all geared towards achieving a more sustainable future. The company will also present a pioneering technology which it says will revolutionise refigeration and freezing.

The new products of Liebherr have been developed with a view of achieving high levels of energy efficiency, a longer service life and reducing food waste by keeping food fresh for a very long time. They will be presented at IFA in Berlin, Stand 201 in Hall 2.1, where the specialist for refrigeration and freezing will be demonstrating its latest innovations between September 2nd and 6th.

The theme behind Liebherr’s IFA attendance is “shaping the future of freshness”. The stand will showcase the company’s forward-looking innovations for a more sustainable lifestyle focusing on energy efficiency, freshness solutions, smart technologies all within the “timeless, elegant” design of its applianceslot has happened since the last time we participated at IFA: We have further developed our appliances and technologies in a more sustainable manner. The introduction of our new fully integrated and freestanding appliances brings us another great step further towards a more eco-friendly future”, says Steffen Nagel, Managing Director Sales & Marketing at Liebherr-Hausgeraete.

“Now we are looking forward to presenting our world of freshness to the public at the leading trade fair IFA and letting them participate in a world premiere”.

It is evident that sustainability is not simply viewed as a new trend for Liebherr. Their products are designed and tested for a minimum service life of 15 years. The key to an exceptionally long service life is using high-quality materials, or in the company’s words: “This uncompromising quality standard extends from the smallest detail to the design”.

The manufacturer said it has achieved the highest possible energy efficiency classes, as well as using responsibly sourced resources. In addition, the company will leverage IFA’s platform to demonstrate how high-quality materials and smart technologies can play a key role in saving energy

Haier Candy Hoover @IFA2022

Posted on by

After a two-year wait, from 2 to 6 September Haier Europe takes again the spotlight at the IFA in Berlin, the most important exhibition dedicated to the world of technology, innovation, and the best of consumer electronics.

It is a major stage to present to the world new solutions where IoT plays a key role in environments designed especially for Candy, Hoover, and Haier. Consumers are invited to have this new home experience, starting from these products which not only feature a functional aspect, but also a captivating and renewed designWith the concept “Connect to Extraordinary”, Haier Europe will welcome guests in Pavilion 3.1, which includes a 3700 sq. metre-area and conveys a new vision of smart home. A journey through connectivity where the main stages are product innovations designed with technological solutions that come alive interacting with visitors, through their involvement in unique moments.Candy, Hoover, and Haier are shown in three distinct macro-areas, dynamic and connected places, with three immersive pathways articulated also through dedicated stations to discover the range innovations and essentials. Events, entertainment, international show cooking will contribute to offer an engaging user experience.

“IFA in Berlin is a unique occasion for us to present our innovations and leadership. An international event that (not only) the whole industry has been awaiting with great enthusiasm. This is when we will offer our stakeholders a big technological and immersive experience” stated Giampiero Morbello, Head of Brand & IOT Haier Europe.

On September 1st at 3 PM CEST, a press conference will be hosted by Haier Europe CEO, Yannick Fierling, during which stakeholders will be taken through the company’s growth strategy and leadership in IoT and connectivity as well as the new and outstanding products and solutions that have led Haier Europe to be the fastest growing company in Europe, according to GFK.

Kaiser appliances showing off at IFA2022

Posted on by

Luxury appliance brand, Kaiser will be showcasing its distinctive collection of appliances at the renowned IFA exhibition in Berlin. Taking place between 2nd – 6th September 2022, this year’s IFA is set to be packed full of the latest innovations and is an opportunity for retailers to see the best technology, and finest designs, in home appliances.

Kaiser was introduced to the UK market in January 2022. IFA provides a great opportunity for UK independent kitchen specialists to familiarise themselves with the brand and meet the team for the very first time. With ranges boasting handles finished in antique brass, and even leather, Kaiser appliances are designed to make a statement in the home. In addition to their unique attributes, the latest appliances available from Kaiser benefit from innovative technologies and robust German engineering to ensure exceptional functionality and longevity.

Visitors to the Kaiser stand at IFA will have the opportunity to see the classical-style appliances that form the award-winning Art Deco and Empire ranges, as well as the contemporary Avantgarde Pro and Grand Chef ranges. The Art Deco collection perfectly captures a neoclassical style, complementing the most luxurious homes for consumers with a well-defined taste for vintage styling, while the Empire range boasts a rustic design and robust German engineering. By contrast, the Avantgarde Pro range is designed for the professional home chef whose priorities are durability and functionality. Finally, the Grand Chef range is at the forefront of modern appliance technology, including a built-in oven complete with air-fryer technology to release the consumer’s inner chef.

Liebherr IFA2022

Posted on by

It is almost time for IFA2022, and Liebherr is pleased to share its official motto, “Shaping the Future of Freshness“. This claim will be matched by unforeseen innovations contributing to redefining the future world of refrigeration and freezing. Freshness is included in the motto to represent the newly sharpened brand positioning that connects the senses and emotions people can feel after enjoying fresh ingredients.

We will keep you updated.

Haier showing off at IFA

Posted on by

Haier Europe After two years of waiting, at the IFA in Berlin, the event dedicated to the world of technology, innovation and the best of consumer electronics.

A fundamental stage to present to the world new solutions where the IoT is the protagonist in environments created ad hoc for Candy, Hoover and Haier. The consumer is invited to live a new domestic experience, starting from proposals that are not only functional, but also with an attractive and renewed design.

The exhibition space, located in Hall 3.1, includes an area of 3,700 square meters and tells a new vision of the smart home. A journey into connectivity where the fundamental steps are the new products, designed with technological solutions that come to life by interacting with visitors, involving them in unique moments.

Haier Europe’s primary objective is to satisfy the needs of every consumer through continuous technological innovation, the careful use of artificial intelligence and an ever-current design study: the perfect “zero distance” style. Thanks to a capillary connection between the products, ecosystems are created that are modeled around the lives of people who are able to anticipate desires and offer solutions that simplify and improve the routines of daily life.A leading role is played once again by the app hOn, the platform that allows you to manage all the appliances of the three brands and have access to a multitude of services thanks to a selection of partners in continuous expansion, based on a built ecosystem. on scenarios. 4.5 million registered users on the hOn app were recently reached.

Candy, Hoover and Haier are revealed in three distinct macro-areas, dynamic and connected places, with three immersive paths that also wind through stations dedicated to the discovery of novelties and range musts. Events, animations, international show cooking will contribute to offering an engaging user experience. IFA 2022 represents an important moment of sharing even the most important results achieved by the company, including the opening of new plants. In 2021, the construction of two new factories was completed in Romania and Turkey, specialized respectively in the production of refrigerators and dryers. In 2022, production also started in the new plant dedicated to the production of dishwashers in Turkey.

All new factories are best-in-class and are designed to improve production capacity, product availability and range flexibility. The new plants play a fundamental role in the go-to-market and customer centricity strategy.

Bosch to launch innovations at IFA

Posted on by

Harald Friedrich, managing director of Robert Bosch Haushaltsgeräte GmbH, announced several world innovations for the upcoming IFA. They include Series 8 washing machines and tumble dryers with numerous new features and programmes. The appliances have newly designed digital programme selectors which feature connectivity via Home Connect and a common design theme. Another innovation is the Series 8 built-in baking ovens which feature steaming and air frying functions. Friedrich hinted at further innovations, in particular in the steamer range, at IFA 2022. With our new Solitaire The Waterbase brand, BSH is presenting a world innovation at IFA 2022 that meets the latest in room interior, living and kitchen concept demands. The Infinity Cover conceals the kitchen sink without affecting its functionality. It creates an integrated surface and uniform style. The tap fittings feature Hydronic Select, with six options available from ice cold to boiling, still and bubbly water. A touch display allows for intuitive control. Integrated storage solutions in the Smart Body let washing up utensils elegantly disappear. “

Power Briefing by Siemens:

Siemens Hausgeräte is focused closely on our changing living conditions. Michael Mehnert, managing director of Siemens Hausgeräte, announced a new trend report which is due to be presented at IFA 2022. According to Mehnert, one product innovation which especially stands for a quality of life is the fully automated coffee maker. Siemens is presenting its new EQ 900 model in Berlin. It features an automatic, intelligent bean variety detector that brings out the coffee taste to the full. Mehnert also announced the iQ 700 baking oven series which brings AI into play with cooking.

RKW AT EXCLUSIVELY SHOW

Posted on by

Trade distributors RKW has announced its show plans for the Trade Exclusively Show, which takes place next week on 14-15 June at the Business Design Centre in London.

RKW will display the latest innovations from the distributor’s biggest UK brands, with some never-before-seen launches from Smeg, Lavazza, Laura Ashley, BLACK+DECKER, Hoover, Russell Hobbs, Emma Bridgewater and The Funky Appliance Company

RKW, the trading division of Sutton Venture Group, was founded in 1989 and is now Europe’s number one SDA electricals and housewares distribution company. Through our UK offices and offices in Hong Kong and Mainland China we are dedicated to offering our trading partners top brands at exceptional value for money.

RKW distributes over 3000 product lines and holds £25m of stock, ready for immediate delivery. Major brands owned by RKW include Tower, Akai, Carmen, Pifco, Warmlite, Elgento and Natural Life and also licenses the Morphy Richards brand for cookware and housewares.
These exclusive brands offer quality and innovation. Our customers include most major high street retailers and independents. In addition we distribute brands such as Breville, Russell Hobbs, Kitchen Aid, George Foreman, Swan, plus Numatic and Vax floorcare products, as well as personal care products such as Babyliss and Remington.

Fulgor at Milan Design Week

Posted on by

At EuroCucina the Fulgor Milano proposes its new products for the cooking sector. In particular, Aria+ is an induction hob with integrated hood. This product is available in two versions: 60 cm and 80 cm. Besides the company presents Atmos, a 60 cm wide multifunction steam oven. Finally, at its stand the company offers a show cooking every day to illustrate the potential of its appliances.