China’s small home appliance sector has entered mid‑2026 under clear pressure, with five major listed manufacturers — Supor, Xinbao, Biyi Electric, Aishida and Bear Electric — all reporting year‑on‑year declines in revenue and profit for the first half of the year. The cluster of results, released in mid‑to‑late July, highlights a sector grappling with weak demand, intense price competition and margin compression across core categories.
Supor: Revenue Flat, Profit Under Pressure
Supor posted revenue of 11.41 billion yuan, down 0.59% year‑on‑year. Net profit fell more sharply, dropping 7.70% to 868 million yuan. 
The company continues to face a squeeze between softer domestic demand and rising promotional intensity in cookware, kitchen appliances and small domestic electricals.
Xinbao: Profit Plunge Exceeds 70%
Xinbao’s forecast points to one of the steepest declines among the group. 
Net profit is expected to land between 125–155 million yuan, representing a year‑on‑year fall of more than 70%. 
Export‑oriented categories remain challenged by global inventory digestion and slower overseas replenishment cycles.
Biyi Electric: Swinging to Loss
Biyi Electric expects net profit attributable to the parent to fall between –31.7 million and –35.7 million yuan, marking a loss versus the same period last year. 
The company has been hit by weaker volumes in entry‑level appliances and sustained price pressure in online channels.

Aishida: Significant H1 Loss
Aishida anticipates a net loss of 77.9–111 million yuan for the first half of 2026. 
The business continues to navigate restructuring costs and a slow recovery in its core product lines.
Bear Electric: Revenue and Profit Down
Bear Electric’s performance forecast shows:
Revenue down 6.14% year‑on‑year in Q1 
– Net profit down 38.67% year‑on‑year 

With competitive intensity rising further in Q2 — particularly in lifestyle appliances and novelty categories — Bear’s overall H1 profit scale has declined compared with last year.
Sector View: Competition Tightens as Demand Softens
The synchronised downturn across five brands underscores a broader trend: China’s small appliance market is in a cooling phase, marked by:
– High promotional pressure in e‑commerce channels 
– Slower replacement cycles among younger consumers 
– Fragmented category innovation, making differentiation harder 
– Export headwinds as overseas retailers continue to destock 
Manufacturers are expected to respond with tighter cost control, selective premiumisation, and more disciplined product planning in the second half of the year.