Haier has once again solidified its position as the global leader in major appliances, being named the No. 1 brand by sales volume for 2024 by Euromonitor International, a renowned global research institution. This marks the 16th consecutive year Haier has claimed the top spot worldwide.Refrigerators: Haier has been the world’s No. 1 brand in sales volume for 17 consecutive years.
Home Laundry: Haier remains the top brand globally for 16 consecutive years.
Freezers: Haier continues to lead as the No. 1 brand for 14 consecutive years.
Electric Wine Coolers/Chillers: Haier has held the top position for 15 consecutive years.
Accelerating Global Expansion
Haier is also intensifying its global expansion efforts, increasing its investments in both supply chain and brand development in 2024:
In Thailand: Haier has begun construction of a new air conditioning industrial park, which will become the largest air conditioning production facility for a Chinese brand in Thailand and Southeast Asia.
In Egypt: Haier opened the first phase of its Egypt Eco Park and laid the foundation for its second phase, boosting Haier’s growth and brand leadership in Egypt and the broader Middle East and North Africa region.
Additionally, Haier continues to broaden its global footprint through strategic acquisitions. In 2024, Haier Smart Home successfully acquired Electrolux’s South African water heater brand, Kwikot, and Carrier Commercial Refrigeration (CCR), opening new growth opportunities and positioning Haier for continued success in 2025 and beyond.
Category Archives: Domestic appliance news,
Teka EasySteam ovens combine dry heat and steam to achieve the best results
Teka presents EasySteam, an innovative line of ovens that combines traditional dry heat with steam cooking technology, offering a different way of cooking. This new range offers different functions that allow you to enjoy more tender and juicy food, with uniform and fast results, preserving its nutritional benefits.
Steam is one of the key elements in EasySteam ovens, providing the necessary moisture during cooking to obtain tastier and softer dishes. This function also allows you to preserve essential nutrients, making it an ideal option for healthy eating. In addition, it is very easy to use thanks to the special tray included to generate steam: just pour water, select the EasySteam function on the control and adjust the temperature to obtain perfect dishes.
The EasySteam line also features advanced SurroundTemp technology, which distributes heat evenly inside the oven, avoiding undercooked or burnt areas, ensuring fast and even cooking for any type of preparation and reducing cooking times, which translates into energy savings. That’s why EasySteam ovens have an A+ energy rating.
Morphy Richards Expands Global Footprint
Morphy Richards embarked on a significant transformation, prioritizing the creation of innovative products that enhance everyday life. A standout achievement this year was the launch of the world’s first certified portable air conditioner, which quickly gained traction on Kickstarter, amassing nearly one million dollars in sales. This revolutionary product captured attention at the IFA exhibition, where it received several prestigious design and innovation awards, piquing the interest of potential partners from Europe, Japan, and South Korea.
Expanding Global Partnerships
In addition to product innovation, Morphy Richards successfully secured exclusive distributor agreements in over ten new countries and regions, including Russia, Poland, Bulgaria, Vietnam, Singapore, and Central America
TCL launch at CES
TCL FreshIN 3.0 Air Conditioner redefines cooling with features that promote health, boost energy efficiency, and enhance convenience. Its liftable Fresh Air Inlet brings fresh outdoor air in, removes odors, and increases indoor oxygen levels. The energy-saving technology intelligently adjusts the operation frequency, while Smart Voice Control allows for hands-free operation without an internet connection.
Meanwhile, TCL FREE BUILT-IN Refrigerator transforms modern kitchens with its sleek, space-saving design and cutting-edge technologies that improve food preservation. Similarly, the P680 Washer-Dryer Set provides stackable solutions for compact spaces, featuring anti-wrinkle technology and intuitive cycles for optimal garment care.
Export Growth Amid Challenges: China’s White Goods Industry in 2025
In the first 11 months of 2024 China’s white goods exports surged to $117.46 billion, marking a 14.3% year-on-year increase. This impressive growth can be attributed to several factors:
– **Emerging Markets**: These have become the main growth engines for Chinese home appliance companies.
– **Belt and Road Initiative**: This initiative has significantly boosted momentum in these markets.
– **Rebounding Demand**: The European and American markets, particularly in September and October, have seen a resurgence in demand.
– **Globalization Strategy**: Chinese home appliance companies have strengthened their global presence by strategically filling gaps in overseas markets.
### Export Trends and Key Markets
The United States remains the largest export market for Chinese white goods, with an export volume rebounding to $21.59 billion, despite a slight decrease in market share. Additionally, exports to Mexico, Brazil, Thailand, and other Central and South American and Southeast Asian regions have seen significant increases, highlighting the success of the diversified global strategy employed by Chinese home appliance companies.
This trend showcases the fruitful outcomes of China’s global market diversification efforts, enabling them to maintain and enhance their competitive edge on the world stage
Evolution in average lifespans of household appliances
According to the European Environment Agency, the lifespan of household appliances has increased by an average of 2%, based on a survey across four Member States. Small appliances such as vacuum cleaners and coffee machines, as well as larger ones like washing machines and refrigerators, are lasting longer, demonstrating improvements in quality, longevity, and reliability. Appliances with a longer lifespan mean fewer replacements, which helps minimise waste and supports more sustainable use of resources. It’s a positive shift that benefits both consumers and the environment, as the home appliance sector continues to improve its products in a more resource-efficient way
BORA 2025 product range
The BORA way of Cooking and Kitchen. Inspiring people and delicious food in the BORA magazine 2025. The digital version is available on the Bora website: https://magazin.bora.com/bora-magazin-01-2024-english/68609774
Candy RapidÓ dishwasher range
Introducing the Candy RapidÓ dishwasher range – the fastest and most spacious dishwasher on the market!
The Candy RapidÓ dishwasher features the quickest wash and dry cycle , completing the process in just 35 minutes. It also boasts the MAXI-TUB, which offers the most spacious tub in a standard size, allowing you to load even the largest items with ease.
With powerful and efficient cleaning capabilities, the Candy RapidÓ comes in A-energy class reducing consumptions, and helping saving money, energy, and time
Brand New Tineco Vacuum CleanPure ONE Station 5
Elevate your cleaning game with the Tineco PURE ONE Station 5!
Introducing the ultimate smart cleaning station: the Tineco PURE ONE Station 5. This all-in-one dock automatically cleans and charges your vacuum, ensuring it’s always ready for action. Ready to experience a brand new clean every time?
The Tineco PURE ONE Station 5. Brand New Vacuum for Every Clean
Full-path self-cleaning
175W Powerful Suction
Up to 70 mins Runtime
The future of home appliances in Europe
Rising material costs and high energy prices are posing significant challenges for EU manufacturers in maintaining global competitiveness.
Electricity prices in Europe are currently 2-3 times higher than in the US, resulting in increased investment costs for EU manufacturers compared to their global counterparts.
Additionally, the global supply of critical raw materials is concentrated in a few regions, making the EU vulnerable to price fluctuations, supply chain disruptions, and potential geopolitical leverage. This underscores the urgent need for diversified supply chains and the establishment of new and existing trade relationships to boost critical raw material extraction and recycling within the region and beyond.
We advocate for a stronger alignment of policies with decarbonisation goals to enable Europe to lead the #techrace, ensuring a competitive and sustainable future for European manufacturers.
