Yannick Fierling, Electrolux’s newly installed president and CEO, offered a mixed outlook for the industry but expressed confidence in his company’s execution, brand recognition and product line following a return to U.S. profitability last quarter. Here are excerpts from his commentary.
First Impressions
“After having spent three months getting to know Electrolux Group and its stakeholders, I assumed the position as CEO on Jan. 1, 2025.
“Key takeaways from my initial time with Electrolux Group are the strength of our product offering and the clear identity of our Electrolux, AEG and Frigidaire brands. We really know our consumer, evidenced by the high online consumer star ratings for our products. It is essential to truly nurture the local strengths and what differentiates us in the market, while further leveraging our global scale to drive innovation and mix — all in a cost-efficient manner.
“In addition to offering great products that help consumers make more sustainable choices at home, we need to move even further to experiences by expanding our customized solutions throughout the consumer journey.”
Category Archives: Domestic appliance news,
Whirlpool goes through round of layoffs, cuts administrative jobs
The appliance giant based in Benton Harbor confirms it’s cutting administrative jobs across the workforce, The company didn’t say specifically how many jobs are impacted, but did say less than 1 percent of the total workforce.Whirlpool says it’s establishing an organization to standardize IT, human resources and finances and remain based out of Benton Harbor
Hamilton Beach Commercial’s BigRig
Boosting Brand Visibility: Bora’s New Campaign for 2025
Bora has kickstarted 2025 with an innovative multimedia campaign aimed at amplifying brand awareness and driving retail sales.
This campaign showcases Bora’s holistic kitchen concept, offering extraordinary products for extraordinary experiences. The portfolio now includes steam ovens, cooling appliances, cleaning and washing-up systems, lighting, and accessories, in addition to the renowned, cutting-edge cooktop extractors. The campaign underscores how this comprehensive product range delivers complete solutions for storage, marinating, cooking, baking, roasting, steaming, cleaning, vacuum sealing, and lighting.
Building on the success of previous campaigns, which reached millions of consumers, this multimedia initiative highlights Bora’s steadfast support for its international retailer network and its commitment to mutual business growth. The curated package of digital, analogue, and point-of-sale measures aims to enhance Bora’s brand recognition, boost product demand, and attract more consumers to showrooms.
At the heart of the campaign are new TV adverts, set to air over several weeks in five European countries. These engaging commercials are projected to reach over 97 million viewers in the UK alone during January and February. The campaign will also feature on Bora’s Facebook, Instagram, and YouTube channels, supported by SEO, dedicated POS material, and print adverts.
Whirlpool @KBIS
This February 25-27, Whirlpool’s exhibit at the Kitchen & Bath Industry Show (KBIS) in Las Vegas promises to dazzle attendees with a spectacle akin to the vibrant host city itself.
Visitors to Booth W1801 in the West Hall of the Las Vegas Convention Center can anticipate immersive, sensory experiences that bring to life the newest Maytag and Whirlpool product lines.
**See Me, Feel Me**
Maytag’s theme of power and performance will come alive with striking imagery such as “icy visuals” to highlight the Arctic Blue side-by-side refrigerator with its quick-chill PowerCold feature, and “furry finishes” showcasing the front load Pet Pro laundry system. Visitors will “see, hear and feel” other innovations, including a 30-inch-wide gas range with grill mode and an advanced drying system dishwasher with a PowerBlast cycle to tackle stubborn food residues.
“KBIS 2025 is the perfect opportunity for Maytag to demonstrate the next level of performance,” said Lindsay Jones, Maytag integrated brand manager. “We’re excited for visitors to immerse themselves in an environment that taps into every sense, showcasing how its appliances not only meet the needs of today’s households but exceed expectations in power, design and durability.”
**Oops! …**
Whirlpool’s segment will feature creative installations and interactive exhibits that highlight how real-life family challenges inspire the design and technology behind their products. Among these is “The Hallway of Mishaps,” a larger-than-life installation of museum-style exhibits depicting common household mishaps like “burnt breakfast-for-dinners” and “forgotten sweaters stinking up the washer.”
Conversely, the “Gallery of Care” will invite guests to interact with engineer-led videos, guiding them through the new appliance lineup and demonstrating features that enhance everyday life. These appliances include a smart, front load, Energy Star-rated laundry pair with a FreshFlow vent system and steam refresh cycle; a 30-inch electric smart range with air-cooking technology and WipeClean coating; and a 36-inch-wide counter depth French door refrigerator.
“Whirlpool appliances aren’t just made to help care for families every day; they’re made by people who care for their families every single day,” said Brianne Lemmen, kitchen brand manager. “Our goal in 2025 and beyond is to create products that help keep families on track, whatever life throws their way, and our booth at KBIS will showcase just that.”
Kent fiesta built-in revamp
Half a Million LG Stoves Recalled Over Fire Risk
Over 500,000 LG ranges have been recalled, according to the U.S. Consumer Product Safety Commission.
On February 6, the agency issued a statement to consumers warning that there have been at least “86 reports of unintentional activation of the front-mounted knobs” — meaning the knobs were accidentally bumped or pushed, causing the appliance to turn on. These incidents have led to more than 28 fires, including five that caused “extensive property damage.” At least eight resulted in minor injuries, such as burns, and tragically, three involved pet fatalities https://lgecares.com/rangerecall/
Brandt 100th birthday
The Brandt Group has just celebrated its century of existence. An event celebrated as it should be. The opportunity for the managers of the company, which employs 750 people and is known for its 3 other brands – Dietrich, SAUTER and Vedette – to make a flattering assessment. Mauricio del Puerto -brand director for the Brandt Group -: “Producing in France has many advantages and allows us to be even more efficient, to continue to rub shoulders with excellence. French production is a value, which we express in our products. It is the expression of the know-how of our teams, factories, laboratories and engineers. Our pride lies in our ability to reconcile tradition and modernity.” Daniele Degli Emili – Managing Director – : “It’s an exceptional event! It’s 100 years of history, innovations and know-how! It’s also 100 years of serving customers, 100 years of passion with those who have contributed to making Brandt an essential brand of household appliances! (…) Brandt has always known how to innovate to meet the needs of consumers in France and internationally.” Frederique Guerel Josien , Director of Operations: “Our deliveries in France are therefore limited to a radius of 1000km. We also use local resources, 75% of the water used comes from the site’s wells, for example.” The group, which has a turnover of 260 million euros – 30% of which is international – wants to continue to develop: already present, notably in Italy, Germany, the Netherlands, Benelux, Egypt, UK, it is preparing to conquer Australia and Canada.
New CEO Euronics UK
Following news last year that CEO Paul Tyler was planning on stepping down, Euronics UK (CIH Ltd) has announced Harry Kyriacou will be his successor.
Introducing the latest addition to Asko’s premium household appliance lineup
The OCS8664A2 combination steam oven. This cutting-edge model marries advanced technology with sleek, contemporary design to cater to the needs of passionate cooks.
Boasting five versatile cooking modes—steam, fan-assisted heat, grill, traditional cooking, and defrosting/reheating—the OCS8664A2 truly stands out. Its external steam generator, paired with an innovative cyclonic system, ensures optimal steam diffusion and recycles residual condensation water. This ensures gentle, healthy cooking that preserves the food’s nutritional value.
For ease of use, the Asko oven features 160 predefined programs. Additionally, it comes equipped with a temperature probe, offering precise control over the cooking of meats, poultry, and fish.
Design-wise, the oven is available in a stunning matte graphite black finish and a brushed stainless steel option, ensuring it complements any modern kitchen aesthetic.
