Category Archives: Domestic appliance news,

Beko has launched production of a new line of ovens at its production plant in Wrocław.

Posted on by

On Thursday, June 12, 2025, Beko Europe announces that new production has started at the plant in Wrocław, introducing the Beko brand to ovens manufactured in Poland for the first time. The initial phase includes three models designed specifically for the Central European market, in particular for the Polish market.

First Beko ovens from Wrocław. Production for the European market has started
In the coming months, seven more variants are planned to be introduced to the market, which will be aimed at other markets

Rowenta confirms its leadership in the French vacuum cleaner market

Posted on by

Remarkable performance over the first 3 months of the year, according to an independent panel listing all traditional distribution in France:  #1 vacuum cleaner in France (22.9% market share in value)  #1 in the stick vacuum cleaner segment, a first in our history (34.7% market share in value) The new X-Force Flex 13.60, made in France, is already in the Top 3 best-selling vacuum cleaners! With more than 28,000 units sold in three months of this model,

Vincent Rotger Joins Electrolux Group as Chief Strategy Office

Posted on by

Electrolux Group has named Vincent Rotger as its new Chief Strategy Officer, effective June 12, 2025. He will relocate to Stockholm to lead business strategy, mergers, and acquisitions, reporting to CEO Yannick Fierling. 

“I am committed to sustainable development and excited to join Electrolux Group, a leader in this field,” Rotger stated. 

With 27 years in the household appliance industry, Rotger’s career spans Whirlpool, Haier Europe, and Everever, a French sustainable appliance startup. He succeeds Henrik Dagberg, who steps down after eight years. Fierling expressed gratitude, saying, “Henrik’s impact will be felt for years to come.” 

Rotger’s leadership is expected to strengthen Electrolux’s strategic growth and sustainability efforts. 

Haier Europe’s Presence at IFA 2025

Posted on by

Haier Europe, the world’s top company in the large household appliances sector, will showcase its innovations at IFA in Berlin with a 3,000 m² exhibition space, inaugurated by CEO Neil Tunstall.

  • Sustainability & Smart Home Integration: The company emphasizes sustainability, with over 70% of its products connected to the hOn app. It has achieved Zero Waste certification, aims for 60% renewable energy by 2025, and has significantly reduced water usage.
  • Naturally Connected Vision: Within the Naturally Connected vision, the guiding concept of the Haier Europe stand at IFA, sustainability represents a founding element of the proposed domestic ecosystem. Over 70% of Haier Europe products are now compatible with the hOn app, the constantly evolving and expanding platform, designed to offer an increasingly complete and personalized smart home experience
  • Brand-Specific Innovations:
  • Candy: Celebrates 80 years, unveiling a revolutionary washing machine and advanced dryer technology.
  • Hoover: Introduces new cleaning solutions, including powerful vacuum technology and multi-surface stain removers.
  • Haier: Expands into TVs and showcases advanced home appliances, Among the most advanced proposals are Bionic Steam in ovens, synonymous with superior taste, Heat Pump, the heat pump also applied to washing for excellent results and maximum energy savings, and Biovitae, a UV-free LED light capable of thoroughly sanitizing the inside of the dishwasher and its contents. In the refrigeration universe, the technologies that have made Haier the leader in conservation are further enriched: Ice&Water Enhance offers new solutions for managing water and ice and the Protein Bank drawer allows you to keep some foods as fresh as the first day.
  • Interactive Experience: Visitors can explore living scenarios, engaging with cutting-edge appliances from Candy, Hoover, Haier, and Care+Protect.
  • Event Details: exhibition runs from September 5-9 in Berlin.

Thermidor Pro Harmony

Posted on by

Introducing the All-New Pro Harmony® Induction Range from Thermador.  No other range moves like this, cooks like this or inspires like this. This isn’t just a range. It’s a revolution in the kitchen.

These new ranges come fully equipped with:
⚡️ PowerBoost®
⚡️ Full Access® Telescopic Racks
⚡️ HeatShift®
⚡️ MoveMode®
⚡️ Flexible cooking zones

China’s Home Appliance Giants: Global Expansion & Market Dominance

Posted on by

Chinese home appliance giants like Midea, Haier, and Hisense have spent years acquiring international brands to expand globally. Previously, they kept their original brands domestic, but since the pandemic, they’ve embraced a more visible global presence—Hisense and Haier even sponsor major sporting events.

Many leading brands now belong to Chinese corporations, including Toshiba, Sanyo, Candy, and GE Appliances. This strategy has propelled them to industry dominance—Hisense and TCL rank among the top three global TV brands, and Haier leads in total revenue.

Younger consumers prioritize quality over brand reputation, boosting trust in Chinese products. However, managing multiple brands brings challenges—Hisense and Haier’s premium positioning may eventually lead to internal pricing competition.

End of an Era: Hoover Factory in Merthyr Tydfil Set for Demolitio

Posted on by

The iconic Hoover factory in Merthyr Tydfil is set for demolition, closing a chapter in the town’s industrial history. Once employing 5,000 workers, the site has been a distribution base since production ended in 2009.

Hoover, now owned by Haier, is shutting operations entirely, thanking Merthyr for its role in their journey. The Walters Group plans to redevelop the land for 400+ homes by 2026, pending planning approval./

Samsung Partners With Jamie Oliver

Posted on by

Samsung Electronics Co., Ltd. today announced a partnership with chef, restaurateur and cookbook author Jamie Oliver, which will bring an exclusive new range of simple, easy-to-make, family-friendly recipes to Samsung’s Bespoke AI appliances and smart devices.

Jamie designed the new recipes with Samsung’s AI technology in mind, and how it can help us live smarter; from ovens that cook two dishes at two different temperatures at once, to refrigerators that suggest recipes based on the ingredients you already have at home.

De Dietrich Unveils First Australian Flagship Store in Sydney 

Posted on by

French appliance brand De Dietrich has officially entered the Australian market with the launch of its first flagship store in Rozelle, Sydney. This marks a significant step in the brand’s expansion, bringing its high-end culinary technology to local consumers.

The newly opened Experience Centre serves as an interactive showcase for De Dietrich’s Philharmonie collection, featuring advanced kitchen appliances such as cooktops with probes, downdraft range hoods, ovens, refrigerators, built-in coffee machines, warming drawers, and dishwashers. Designed to elevate the home cooking experience, the space allows visitors to explore the brand’s innovative offerings firsthand.

Looking ahead with additional flagship stores, starting in Perth later this year, followed by Melbourne and Brisbane

Introducing Miele’s XL Fridge-Freezer: More Space, Maximum Freshness

Posted on by

Miele is introducing an XL fridge-freezer designed for maximum convenience and space efficiency. The new KFN 7844 C stands at an impressive 194 centimetres, offering a significant upgrade in storage capacity. Compared to the standard 178-centimetre models, this refrigerator provides 17% more space—almost 30 litres extra—ensuring ample room for bulk shopping and larger food items. Its bright, maintenance-free LED lighting illuminates every corner for a clear view.

For added flexibility, the appliance features the innovative FlexiBoard, a clever adjustable glass shelf that allows you to slide the front section over the back, creating additional space for taller containers while maintaining storage at the rear. A particularly convenient feature is the ability to place an entire baking tray on the bottom shelf—Miele calls this “ComfortSize.”

Preserving freshness is a priority, and the KFN 7844 C excels with its PerfectFresh Pro system, which extends the life of fruits and vegetables up to five times longer than conventional vegetable compartments. Additional smart technologies enhance functionality: DynaCool dynamic cooling ensures uniform temperature distribution, while NoFrost eliminates the hassle of manual defrosting. And for a seamless user experience, Miele’s SoftClose system gently shuts the door at a 30-degree angle, preventing any sudden slams or bottle rattling.

This XL fridge-freezer is designed for those who need extra space and advanced features to keep food fresh and organized with minimal effort.