Category Archives: Brand’s

Haier inaugurates its European headquarters

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Haier Europe has inaugurated the new European headquarters in the Energy Park of Vimercate, on the Green Building Campus. From here Haier Europe directly manages more than 45 commercial subsidiaries in Europe, the Middle East and Africa, for a total of more than 10,000 employees.

The inauguration ceremony of the new headquarters was held in the presence of the Senior Leadership Team of Haier Europe, the Consul General of China in Milan Liu Kan, the Mayor of Vimercate Francesco Cereda, and Alessandro Spada, Alessandro Scarabelli and Gianni Caimi of Assolombarda. The Minister of Enterprise and Made in Italy Adolfo Urso sent a congratulatory video message.

The new headquarters were designed with sustainability and high energy efficiency in mind, in an entirely plastic-free environment and certified according to the highest standards of energy management and environmental resourcesThe new Haier Europe headquarters will also have a dedicated product display area where visitors can discover and experience IoT solutions and connectivity in kitchen, laundry and home scenarios.

Award winning Bertazzoni ovens

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Bertazzoni Modern Series built-in oven received the AWE Innovation Award, assigned to the highest level of technology and contemporary design in the consumer appliance industry. Bertazzoni have been manufacturing alfor over 140 years, six Bertazzoni family generations

Among the Modern Series by Bertazzoni, we can find the F6011MODVTX total steam oven, a 60 cm built-in electric oven with a cavity capacity of 76 liters. With its 11 functions this product is ideal for mid-to low-temperature cooking, such as baking or recipes that require slow cooking, like casseroles. It is also easily managed through the clear full touch TFT display located on the black glass control panel which offers remarkable flexibility when choosing cooking modes. In addition it makes managing the food probe and Bertazzoni Assistant simple.

The F6011MODVTX total steam oven design is characterized by a soft open-and-close door, safe and easy to use, fitted with an elegant glass-finished handle. The door is triple glazed for safety and energy efficiency. The appliance is available in Stainless Steel, Carbonio, Zinc and Copper.

Arçelik recycles 192m plastic bottles

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In the period prior to the day of the Word Environment on June 5, the Giant of the Arçelik appliances has revealed that it has recycled 192 million PET bottles and has used more than 13,207 tons of recycled plastic in its production only in 2022.

The 192 million PET bottles were recycled between 2017 and 2022 and were used for the production of bathtubs in their washing machines and dryers. Arçelik has also implemented a robust circular model for its Beko and Grundig brands and recycled a wider range of plastics, including industrial fishing nets and lines. These materials are recycled and used in the production of plastic components in ovens, dishwashers and washing machines. Since 2022, the company has used 26 tons of recycled fishing nets and 563 tons of recycled industrial yarns for these products.

Electrolux Group sets provision mainly relating to French antitrust case

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Electrolux Group will set a provision of approximately SEK 650m in connection to the previously reported investigation of alleged breaches of antitrust rules in France between 2009 and 2014. A minor part of the provision relates to settlement of another legal matter in Europe. The provision will be reported as a non-recurring item affecting operating income for Business Area Europe in the second quarter of 2023.

As previously disclosed in press releases and annual reports, Electrolux Group became in 2013 the subject of an investigation by the French Competition Authority regarding possible violations of antitrust rules. The Competition Authority thereafter decided to conduct two separate investigations of which the first, relating to the period 2006-2009, was completed in December 2018.

The provision communicated today relates to the second investigation. In February 2023, the Competition Authority issued a Statement of Objections involving various parties within the home appliance sector and where Electrolux France was alleged to have acted in breach of antitrust rules in France between 2009 and 2014.

A settlement has now been agreed with the Competition Authority and Electrolux Group is therefore in accordance with accounting principles setting this provision. The final amount will be decided at the end of the procedure.

Bora iconic building

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BORA is committed to innovative kitchen solutions. The company is currently constructing an iconic building in Herford, the eastern Westphalian heart of the German kitchen furniture industry.

Bora has two other sites in Germany at Raubling and Niedendorf as well as one in Sydney, and a flagship store in Munich. It employs 550 people and sell sits products in 60 countries worldwide.

Midea in numbers

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Revenues: $50 billion growth in Q1: profits equal to 8% of revenues and colossal investments in R&D. group presents its 2022 financial statements together with the first quarterly report for 2023. In 2022, the company’s total turnover reached 345, 7 billion Yuan (about US$50 billion), an increase of 0.7% year on year. However, net profit of 29.6 billion yuan (8.6% of revenue) increased by 3.4% over the previous year.

In the first quarter of 2023, Midea increased its revenue by 6.3% and its profit by 12% compared to the same period last year.

Founded in 1968, Midea is not only a leader in the household appliances sector. Its five business segments are smart home, building technology, electromechanics, robotics and automation, and digital innovation. It has spent nearly 50 billion yuan at its 35 R&D centers over the past five years. It has 35 major manufacturing bases around the world.Midea exports 41% of turnover (up in 2022 as domestic market shrinks) and ranks first in China in terms of market share for several product categories both online and offline, including air conditioners, ovens countertop microwaves, countertop ovens, electric stoves, induction cookers, electric kettles, etc. One out of three air conditioners sold in China is made by Midea

Haier SmartHome resuy

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Haier SmartHome released its annual report for 2022 fiscal year, reporting growth of 7.2% year-on-year, with sales revenue of 32.6 billion €.
Despite challenging market environment, Haier Smart Home’s overseas business continue to grow, recording a 10.3% increase in turnover compared to last year.

In the European market, we continued to be the fastest growing Company, recording a double-digit revenue growth of approximately 20% year-over-year, achieving sales of 3.2 billion €.

These strong performance results are even more relevant because they have been achieved in a more complex market than expected caused by high inflation and slowing consumer demand.

Whirlpool Named Among America’s Most Innovative Companies by Fortune

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Whirlpool Corporation has been recognised on a roster of 300 innovative American companies by the business magazine Fortune

The US-based appliances maker, Whirlpool, has been included among the country’s 300 most innovative companies, along with the likes of Microsoft and Apple, firms perhaps more well-known for their ground-breaking tech. The companies on the list were chosen based on three qualifying categories: product innovation, process innovation, and innovation culture.

“A spirit of innovation is embedded in our culture and we are proud to be named one of Fortune‘s most innovative companies,” said Marc Bitzer, Chairman and CEO of Whirlpool Corp. “With a diverse and growing product portfolio across several trusted US brands, this recognition is a testament to our employees who work tirelessly to create innovative solutions that improve life at home for consumers.”

An innovator for more than 100 years

Founded in 1911, the manufacturer of washers and dryers, refrigerators, air conditioning equipment, cooking appliances and dishwashers has been innovating and bringing new tech to consumers for over 100 years. “From the first electric wringer washer in 1911 to our current line-up of leading-edge home appliances, we are obsessed with developing technology that is purposeful in saving time or eliminating work for consumers,” said Roberto Campos, Senior Vice President of Whirlpool Corp’s Global Product Organisation.

To develop its innovative appliances, Whirlpool looks to its team of engineers and designers. “The best and the brightest engineers and designers, collaborating globally on shared appliance architectures, have been able to unleash innovation in its truest sense and help shape the modern home,” Campos added.

Among the innovations the firm has introduced in recent years are a washing machine able to filter pet hair; a 2 in 1 washer with a removable agitator; a large dishwasher with three-rack capacity, and the air fry functionality it brought to some of its smart ovens operated via an over-the-air update. Continuing on its quest for new cutting-edge functionalities in its appliances range, the company plans to bring Matter support to its smart modelsResponsibility and respect
Beyond its search for novel products with innovative functionalities, Whirlpool continues to look for innovative solutions to accelerate its environmental, social, and governance agenda. A recent example is the firm’s announcement that 29 of its large manufacturing sites around the world have reached Zero Waste to Landfill Gold or Platinum status.

Moreover, the company was recognised by the business magazine earlier this year as one of the World’s Most Admired Companies for the thirteenth consecutive year. The listing comprises the most respected and reputable companies around the world, as ranked by peers within their respective industries.

Bosch 125 Years in UK

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Did you know this year marks the 125th anniversary of Bosch UK?
For 125 years, Bosch UK and Ireland has harnessed the power of technology to shape society and transform lives.
associates are pioneering thinkers, doers, makers and innovators who are passionate about paying forward our legacy of innovation and social enterprise.
Find out more about the spark of quality, invention and social responsibility that has defined our history and continues to shape our future https://www.bosch.co.uk/125-years-of-bosch-uk/

Elica partnership with Ilve

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Elica Spa announced Tuesday that it has entered into a strategic partnership with Ilve that will allow the company to grow in the world of home cooking by also marketing induction ovens and hobs.

Ilve is an Italian company specializing in cooking systems that “has distinguished itself over the years for its vocation for innovation and technical wisdom in steel processing, combined with continuous research in the field of processes and technologies. Together with Ilve, Elica will espouse a philosophy of transition to new markets that will bring both companies and expand their business,” said Elica.

Elica’s stock is up 1.4 percent at EUR2.86 per share