Electrolux Introduces Pure Multi 300 and 500 Air Purifiers

Electrolux, a renowned name in home appliances, has recently unveiled its latest offerings in the air purification domain: the **Pure Multi 300** and **Pure Multi 500** air purifiers. These compact devices pack a punch when it comes to cleaning the air in your living spaces.

**Key Features:**

1. **Advanced Filtration**: Both the Pure Multi 300 and 500 models are equipped with **HEPA filters**, capable of capturing up to **99.97% of airborne particles** as small as **0.3 microns**. The Pure Multi 300 employs a **3-step filtration system** with a carbon pre-filter, while the Pure Multi 500 takes it up a notch with a **4-phase system** that includes an additional activated carbon filter.

2. **Efficient Circulation**: The innovative **spiral outlet design** creates a powerful vortex, ensuring efficient air circulation. In just **11 minutes**, these air purifiers can purify a room of up to **10 square meters**.

3. **Whisper-Quiet Operation**: Worried about noise? Fear not! Even in **silent mode**, the sound level remains at a mere **20 decibels**, allowing you to keep the air purifier running while you sleep peacefully.

4. Smart Connectivity: The EPO50371UG model stands out with its connectivity features. It provides real-time data on air quality and allows remote activation of various programs. Stay informed and take control of your indoor environment effortlessly.

5. Bacteria Neutralization and Virus Filtration: Electrolux’s air purifiers are not just about particles. They go the extra mile by neutralizing 99.99% of bacteria and effectively filtering out 99% of airborne viruses.

6. PureSense Technology: The **EPO30311UG model** boasts an advanced **IR particle sensor** through its PureSense system. It continuously monitors air quality and dynamically adjusts the fan speed based on real-time measurements.

In summary, Electrolux’s Pure Multi 300 and 500 air purifiers combine cutting-edge technology, compact design, and powerful performance to create a healthier and fresher indoor environment.

Electrolux received a record fine from the Czech antimonopoly office

intervention of the ÚOHS, which already changed the Czech home appliance market at the end of January 2022, has its result after more than two years of waiting. The Antimonopoly Office fined Electrolux Swedish manufacturer over 125 million crowns. The company admitted to violating competition rules and cooperated with the authority. Nevertheless, it received a record fine – the press release states that Electrolux was proven to have engaged in long-term price-fixing activity, at least from 2012 to the fall of 2021. The text also mentions that the authority is dealing with five more proceedings in this area of the market. In the last two years, its representatives have visited companies such as Beko, HP Tronic and K+B Progres. And also to the FAST ČR wholesaler, which was already fined 30 million last May, as we wrote here . At Electrolux, the intervention of the Office for the Protection of Economic Competition already led to fundamental personnel changes two years ago. In addition to the management of the local representative at the time, two of the three sales teams also ended. Since then, the company has changed significantly in terms of personnel. From September 2022, it will be headed by Jan Rožek

Ultimate products revenue down

Ultimate Products has said Brits are buying fewer airfryers than before, leading revenues to drop four per cent in the second half of the year.

Ultimate Products, which owns Britain’s oldest houseware brand Salter founded in 1760, reported revenues of £84m, down from £87.6m in the first half of 2023, which it said was due to waning sales of the machinesThe group, which sells Russell Hobbs cookware and laundry products under licence as well as owning the Beldray brands, floated on the London Stock Exchange in an IPO worth more than £100m in 2017.

CDP gives Electrolux Group an “A” for climate leadership

CDP has included Electrolux Group in the A list, confirming its leading role in performance and transparency on climate change🌍 “This is a fantastic result that recognizes the commitment of the people in Electrolux Group. Each of us contributes to reducing the our impact on the climate, from using less energy in our industrial activities, to designing and selling more efficient products. But we cannot do it alone and we must continue to collaborate along the entire value chain”, says Elena Breda, Chief Technology & Sustainability Officer. Electrolux Group has been working to address climate change for years and recently announced its second science-based climate target to reduce greenhouse gas emissions in products and industrial activities, in support of the Paris Climate Agreement

Waterline to join buying group

The UK’s largest supplier to the kitchen trade industry, Waterline, is the latest Approved Supplier to join Sirius Buying Group.
“We are really excited to work with Waterline to ensure that our Members have access to even more quality products and services to grow their businesses within the UK kitchen space. Our Members are always keen to develop new revenue streams in order to deliver the latest innovations and next-level customer service. With this in mind, the offer from Waterline will definitely support our mission to safeguard and increase profitability for the independent retailer.”

Whirlpool included in the S&P Global Sustainability Yearbook

Whirlpool Corporation has been included in the S&P Global Sustainability Yearbook 2024 based on the company’s commitment to sustainability and transparent communication of progress. The Yearbook is based on S&P Global’s Corporate Sustainability Assessment, a resource for corporate sustainability performance. Of 9,400 companies invited, Whirlpool is the only U.S. based appliance manufacturer to be included in the yearbook in the Household Durables category

UK competition watchdog clears Arcelik’s European deal with Whirlpool

Britain’s antitrust regulator provisionally cleared Turkish domestic appliances maker Arcelik’s opens new tab proposed purchase of Whirlpool’s opens new tab appliances business in Europe on Thursday.
The Competition and Markets Authority (CMA) said the deal was unlikely to reduce competition in the market for domestic appliances including washing machines, dishwashers and cooking appliances.
The deal, which would see Whirlpool and Arcelik’s European businesses fold into a new company, was approved by EU antitrust regulators in October.

Haier recognized as the No.1 Global Major Appliances

Haier has set an industry benchmark by earning the prestigious title of Global No. 1 major appliances for the 15th consecutive year by Euromonitor International. The brand has achieved this milestone with the help of its remarkable sales of refrigerators, washing machines, freezers, and electric wine coolers. Haier has continued with its mission to establish itself as a world-leading ecosystem brand,According to the data released by Euromonitor in 2023, Haier is the:

No.1 brand of refrigeration appliances in the world in volume sales for 16 consecutive years No.1 brand of home laundry appliances in the world in volume sales for 15 consecutive years No.1 brand of wine coolers in the world in volume sales for 14 consecutive years No.1 brand of freezers in the world in volume sales for 13 consecutive years