‘Immer Besser’ – Miele’s brand promise is also the basis for Miele’s commitment to act sustainably and become the industry leader in energy efficiency and longevity. Read more about Miele climate strategy in their Sustainability Report 2021, which we published today: https://bit.ly/3vcq3bi
Monthly Archives: October 2021
Vikings best employer award
Viking’s parent company, The Middleby Corporation, recently earned recognition on the Forbes World’s Best Employer 2021 list. Congratulations! Viking part of the Middleby family.
Whirlpool New Heat Pump Dryer
Whirlpool has launched the new FFT M11 8X3BY SPT heat pump dryer with FreshCare + and a capacity of 8 kg. In addition, thanks to the exclusive 6th Sense technology, the device adapts the necessary resources for each cycle, thus achieving more efficient consumption.
The exclusive FreshCare + system stands out because it is able to take care of the garments inside the dryer by controlling the temperature and the constant movement of the drum. This technology inhibits the proliferation of bad odors, keeping the garments fresh in the drum for up to 6 hours after the end of the drying cycle.
With 8 kg capacity and a large item program, the FreshCare + dryer also saves time on appliance maintenance, as there is no need to clean the condenser filter. She does it on her own thanks to the Autocleaning system.
It also includes special programs for different types of garments and fabrics, such as a special program for wool, which has the Woolmark Blue certificate, which guarantees the best care of wool garments and even a special cycle for jeans.
Guaranteed energy savings
Whirlpool’s new dryer stands out for its energy efficiency with an A +++ rating. By having heat pump technology, it always guarantees optimal drying and lower electricity consumption, since it works at a lower temperature.
And with its intelligent 6th Sense system it detects the amount of clothes and humidity in the drum to set the drying duration and thus optimize the energy used during the process.
On the other hand, the model incorporates a high efficiency SenseInverter motor that works at a variable speed, which allows a special care of the fibers. It also makes the device quieter and more durable.
Arçelik Advanced manufacturing
The World Economic Forum (WEF) included Arçelik’s Eskişehir refrigerator plant into its “Global Lighthouse Network,” which recognizes leaders in utilizing Fourth Industrial Revolution technologies. It has joined the ranks of the world’s most advanced manufacturing plants, following in the footsteps of Arçelik’s washing machine plant in Ulmi, Romania, and Ford Otosan Kocaeli Plant, both of which were named “Global Lighthouses” in 2018.
Since 2018, the Global Lighthouse Network list has admitted just 90 manufacturing plants to date and these have been selected among more than a thousand candidates. «At Koç Group – said Koç Holding CEO Levent Çakıroğlu – we are focused on increasing our competitiveness, improving our technology and innovation capabilities while managing our business through a global lens. We see digital transformation as a key component of our cultural transformation program».
Çakıroğlu also underlined the significant investments made in digitalization. «Today – he said – our Arçelik Eskişehir Refrigerator Plant – the biggest large-volume refrigerator production facility in Europe, which started production in 1975 – has been selected by the World Economic Forum as one of the world’s leading Industry 4.0 plants. This prestigious global recognition is much deserved thanks to investments in digitalization, artificial intelligence, machine learning, robot and sensor technologies and other exemplary technological practices. I’d like to thank all of my colleagues for helping achieve such a significant success that made us proud
Shark moves into haircair
Shark, the brand known for its highly popular cordless vacuums and small cooking appliances, has followed Dyson into the haircare market, with the launch of a hairdryer that is set to “revolutionise” the hair care market.
The Shark Style iQ Ionic Hair Dryer & Styler – known as the Shark HyperAIR in the US – comes with two attachments, including a diffuser that has extendable prongs, which means the roots, as well as the ends of curly hair, can be dried quickly, while still boosting the volume. It promises “ultra-fast drying with no heat damage and styles for all hair types”.
How it works
Traditional diffusers can cause heat damage because the short prongs mean heat is concentrated on the ends rather than being spread across the length of the hair shaft. The Style iQ diffuser has a built-in lever that can extend or retract the prongs so those with longer hair don’t find the heat is only being projected at the ends of their hair.
According to Shark, the Style iQ delivers premium air power and next-generation intelligence for an easy, healthy hair-care experience. Its Style iQ IQ Technology intelligently combines high-velocity heated air and ionized air for ultra-fast drying, no heat damage, and styles for all hair types. Consumers can also attach any of the four IQ Stylers – IQ 2-in-1 Concentrator, IQ Styling Brush, IQ Curl-Defining Diffuser or the IQ AirWave – and Shark will automatically set the heat & airflow settings for the user, taking the guesswork out of styling, and ensuring a great result every time.
It is available to purchase in the UK and the US now.
Miele Fashion master
The FashionMaster from Miele has been refined and will be immediately launched in Germany and Europe in the 4.0 version. Product engineers at Miele’s Lehrte plant have further improved the FashionMaster, including a larger rest for the iron and a scratch-proof coating in white. The FashionMaster 4.0 is available in three versions: the entry-level B 4312 boasts 3.5 bar steam pressure and a tough, anthracite-coloured ironing table cover. With its tayberry red table ironing cloth, the B 4826, Miele’s premium model with 4 bar of steam pressure, has a fresh appearance, whilst the flagship B 4847 additionally offers top-class ironing, for example, of garments on a coat hanger using the handy steamer.
With steam pressure as high as 4 bar and constant steam delivery of 100 g/minute, steam permeates even the thickest of fabrics, causing even the most stubborn of creases to vanish fast. One key contributing factor is the fan-assisted ironing table: the blower function ensures particularly smooth ironing, whilst the suction function ensures the more intensive use of steam. In addition to this, it also locks garments into position, preventing them from slipping. Automatic switch-on and switch-off ensures optimised uptimes: the fan starts as soon as steam is requested, stopping automatically during ironing breaks.
Whether working with the iron or the steamer – Miele explains – the FashionMaster also offers hygiene and certified protection. By applying steam topically for five seconds with the Miele steam iron (Setting 3) or the steamer, 99.99% of viruses such as Corona, influenza, and Noro viruses (with the exception of Hepatitis B) are removed. This statement has been scientifically endorsed by Germany’s Albstadt-Sigmaringen University. Miele’s ironing system was also awarded the Hygiene Seal in silver by the independent Institute for Integrative Hygiene and Virology
Gorenje reinforces its position in Middle East
European home appliance manufacturer Gorenje has announced a long-term strategic partnership with Better Life, a premium specialist home appliance retailer, to further its reach in the UAE.
As part of a long-term commitment to the region, the brand also announced its association as an official partner of the 2022 FIFA World Cup.
Through the Better Life partnership, Gorenje aims to increase its distribution and service networks as well as create compelling value for its consumers. Products from Gorenje will be available in Better Life e-commerce and retail stores at Mall of the Emirates, City Centre Mirdif, Deira Outlet store, Abu Dhabi Mall and Dalma Mall, among others.
With its ongoing global sporting event partnerships and newly announced official sponsorship announcement with 2022 FIFA World Cup, Gorenje anticipates creating a significant branding impact to further its growth and sales across the region.
“At Gorenje, we aim to identify partnerships that enable us to stay at the forefront catering to the consumer needs of the industry,” said Jason Ou, Managing Director, Gorenje Gulf. “Today, we are delighted to announce our partnership with Better Life, home to the world’s best brands in kitchen appliances, to further our prospects in UAE – one of the key markets for Gorenje. Partnering with Better Life gives us unrivalled networks and routes to market our products and boost our presence all across UAE.
Bosch appliances Which winners
Bosch is named which best large kitchen appliance brand for the first time since 2014, rounding off a golden year for the manufacturer. 14 of the 18 Bosch appliances Which tested over the past 12 months are Best Buys, including top-scoring models in fridge reviews, washer-dryer reviews and washing machine reviews. Bosch also has more Eco Buys – our environmentally-friendly appliance recommendation – than any other brand. This proves you don’t need to spend over the odds if you want a sustainable kitchen appliance.
VIKICKS
The VIKICKS plasma filter is a revolutionary patented filter that silently removes cooking odors from a room, while letting the heat into the room.
“Due to the different sizes and shapes of the VIKICKS filters, they can be placed in almost any extraction system. In addition, a VIKICKS filter only needs to be replaced once every five years. This makes a significant difference when compared to, for example, a carbon filter, which each year to be replaced. Said an enthusiastic Martin van der Sluis.
With a VIKICKS plasma filter, odors and harmful substances are eliminated through advanced plasma technology. The filter is controlled by a small 5.5 Volt adapter and is a plug & play solution that automatically cleans the air.
Would you like to know more about this “Best Choice” plasma filter? Check out the
THE CAFE BRAND
The Cafè brand operating under GE Appliances, a Haier company, announced two new products to its portfolio with the release of its Cafè Affetto Automatic Espresso Machine and Cafè Bellissimo Semi-Automatic Espresso Machine. Both appliances embody the brand’s tagline, “Distinct by Design” by adding sophistication to any countertop while also delivering on taste and flavor.
Cafè is focused on espresso in response to consumer interest in a more refined at-home experience, providing options that allow them to entertain with style and ease. «Customization and performance remain top priorities for Cafè users who want a professional coffee drink without having to step inside a coffee shop – said Wayne Davis, senior brand director for Cafè -. With our new espresso machines, we’re offering more options to consumers who want to enjoy unique flavors from home without sacrificing their individual style».
Cafè Affetto coffee machine
Cafè Affetto is an Automatic Espresso Machine that creates custom cups of Espresso, Americano, or Lungo in less than 90 seconds. It pays homage to the home of the espresso with an Italian name meaning “affection,” also features a My Cup setting for custom flavors and a quiet stainless-steel burr grinder with five precise settings.
Cafè Bellissimo coffee machine
The Cafè Bellissimo, instead, is a Semi-Automatic Espresso Machine. Its Italian name means “beautiful,” reflecting the sophisticated design. The model offers the option to customize flavor with an adjustable grinder that offers 15 settings ranging from coarse to fine, and a built-in steam wand that rotates a 180-degree motion for control and convenience.
WHITEGOODSNOW 