Haier Group is celebrating 38 years of providing solutions to better life. Since its foundation in 1984, Haier has experienced six strategic development stages, and has grown to be the #1 Company Globally in major home appliances.
After being in business for almost four decades, with users at the center of all we do, Haier deployed 10 R&D centers, 71 research institutes, 33 industrial parks, 133 manufacturing centers and more than 230,000 sales networks worldwide. Adhering to the “human value comes first” guiding principle, we transformed from a traditional manufacturing enterprise into a win-win IoT community ecology.
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Haier Trade built-in trade distribution
Waterline will distribute the Haier premium Series 6 built in range of connected ovens, hobs, hoods, refrigerators, and dishwashers that use AI and can be operated by the hOn app.
Stock will be held in three locations, backed by a national distribution service to cover 99% of postcodes in England, Scotland and Wales
Haier Washing R&D center
Haier is pleased to share that they recently inaugurated the new washing R&D center in Eskişehir, Turkey.
Located in a 190,000 square meter space within Haier’s New Green Field Production Campus, the new R&D office is home to over 150 people.
Opening of the Washing R&D center represents another important milestone in our growth journey, and will support us in our plans to build an even stronger presence in Turkey, further strengthening Haiers capabilities in developing cutting-edge solutions and technologies.
GE Appliances laying off 5% of salaried workforce due to ‘historic’ operating costs
GE Appliances, a Haier company, is cutting its global, salaried workforce by 5% due to historic operating costs.
Haier Greenhouse’ Laboratory
Haier pleased to announce that they have inaugurated the ‘Greenhouse’ Laboratory at the CNOS-FAP Lombardia – Salesiani Sesto San Giovanni School.
The aim of this new facility is to train new technicians and service specialists, through theory and practical lessons, and foster the acquisition of professional knowledge and skills.
Students of Salesiani School of Sesto San Giovanni will have the opportunity to practice their skills and participate in hands-on training sessions on products from Haier Europe’s three brands – #Candy, #Hoover and #Haier – and, upon completion, be qualified for employment as Field Service Engineers.
Nicola De Guida, Chief Operating Officer Haier Europe said: “The project we launched aims at encouraging the learning of technical knowledge in schools to train new generations on the skills that are mostly required by companies, and therefore promote a faster entry of young talents in the world of work.”
Haier and Gree decent profits
Gree Electric Appliances and Haier Smart Home, two leading Chinese white goods makers, both logged decent profit in the first three quarters despite a slump in the overall market.
Gree reported a 17 percent jump in net profit in the first nine months from the same period a year ago to CNY18.3 billion (USD2.5 billion), while revenue advanced 6.8 percent to CNY147.5 billion (USD20.3 billion), according to the Zhuhai, southern Guangdong province-based company’s latest financial report released yesterday.
Haier posted a 17.3 percent gain in net profit over the period to CNY11.7 billion (USD1.6 billion) while revenue surged 8.9 percent to CNY184.7 billion (USD25.3 billion), the Qingdao, eastern Shandong province-based company said the same day.
This is despite China’s home appliance market slumping 6.1 percent in the nine months ended Sept. 30 year on year to CNY510.3 billion (USD70.4 billion), according to Beijing-based market research agency All View Cloud. The sales of major home appliances such as refrigerators, air conditioners and washing machines have tumbled while that of emerging products such as cleaning robots and dishwashers have picked up.
Haier was able to increase its share of the global market in the first three quarters by improving its overseas market layout through more new high-end brands, it said. The company’s continuous digitization has improved the user experience and operational efficiency, enabling steady growth despite a tricky external environment.
Gree’s profit growth was boosted by the acquisition of a 30 percent stake in Zhejiang DunAn Artificial Environment, a core component supplier for air conditioners, earlier this year. Dun’An’s net profit doubled in the first three quarters year on year to CNY702 million (USD96.6 million).
But other major home appliance manufacturers are seeing growth stall. Midea Group’s net profit climbed 4.3 percent over the same period to CNY24.5 billion (USD3.3 billion) while revenue gained 3.4 percent to CNY271.8 billion (USD37.3 billion), the Foshan, Guangdong province-headquartered company said on Oct. 28.
Haier Care+Protect
Care+Protect is now a sub-brand from high-performing appliances brand Candy Hoover Group S.r.l., part of leading global household appliance manufacturer Haier Europe (branch of Haier Smart Home Co., Ltd).
The Haier Group was first established in 1984 and it’s now a world-leading provider of solutions to a better life. Haier is the number one brand globally in major appliances for 13 consecutive years and it has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Together with Care+Protect, the Haier Group is committed to working with its world-class ecosystem partners to continuously build a premium brand that offers effective and professional care for your home.
Antony Peart, Director of Brand & Communications at Haier Europe said, “This operation aims at strengthening Haier Europe’s position and growth in the UK, by leveraging on professional care products that are designed to protect, care and maintain the lifespan and effectiveness of household appliances over time.”
Care+Protect offers an extensive range of professional and universal products that are proven to protect household appliances.
New Haier dishwasher factory
The first dishwasher of Haier Chongqing coming off the production line in Jiangbei Gangcheng Industrial Park, the world’s first dishwasher smart factory with an annual design capacity of 1 million dishwashers and an estimated annual output value of 2 billion yuan was officially put into operation.
Haier at Milan wine week
Haier’s collaboration at Milan Wine Week is renewed, with the connected wine cellars protagonists of various activities in the places of the event and prize of a competition
The collaboration between Haier and the Milan Wine Week , scheduled from 8 to 16 October, is also renewed this year . The brand is part of the Haier Smart Home Group , in first place in the world in large appliances, confirms the partnership with the event, which will feature the wide range of connected wine cellars available.
The Haier wine cellars will be present at Palazzo Bovara and Palazzo Castiglioni, which will host respectively the masterclasses and the wine shop area : here the participants will be able to test the multiple advanced features of the solutions proposed by Haier to bring the home experience to professional levels. Haier will also be present in every Wine District in Milan where all wine lovers will be able to receive information on the range of wineries available, obtain a special discount for the purchase of products on the Haier Shop website and participate in the Haier contest activated for the occasion.activating the Virtual Wine Cellar of the hOn app and scanning the bottle of wine supplied to the Haier Ambassadors, each participant will have the opportunity to win one of the five Wine Bank 50 Series 7 up for grabs , suitable for 42 bottles and worth € 999 l ‘a. The competition, designed to allow all consumers to know and discover the potential of the hOn app, the digital ecosystem where you can control and all the connected appliances of the Group’s brands and obtain premium features, will be open to all visitors of the Milanese event. .
“ In recent years, our offer for wine lovers has become the most complete on the market. For this reason we could not miss the fifth edition of the Milan Wine Week, the perfect setting to make our news known and spread the good culture of wine conservation – declares Gianpiero Morbello, head of Brand & IoT of Haier Europe -. Our wineries offer increasingly innovative services that become even more tailor made and professional when connected with the hOn app, a new way of experiencing the world of wine at home, with professional advice, perfect combinations and the best product conservation “.
Haier at IFA2023
Haier group release You Tube IFA2023 video
Hoover https://m.youtube.com/watch?v=-FgqIHS-JYo
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