A dramatic drop in the price of imported washing machines from South Korea has sparked concern among U.S. appliance giant Whirlpool. Recent data reveals that units once priced at nearly $840 are now entering the market at just $73—a staggering decline that has Whirlpool questioning the fairness of global competition.
🗣️ In a statement released Monday, Whirlpool confirmed it has “shared its concerns about this data with the administration at various levels.” The company has also taken its grievances directly to foreign competitors, including Samsung, LG, and the owner of GE Appliances. Whirlpool emphasized that “recent trade policies can only help level the playing field for U.S. manufacturers if foreign-owned companies play by the rules.”
🇺🇸 With more than a century of manufacturing history in the U.S., Whirlpool says it remains committed to defending its workforce of approximately 20,000 American employees. The company’s message is clear: fair trade isn’t just about policy—it’s about accountability.
Tag Archives: GE
GE and Tantalus partner on energy-efficient home
GE Appliances, a subsidiary of Haier, and Tantalus Systems have announced a collaboration aimed at reducing peak energy usage in home appliances, HVAC systems, and water heaters. The partnership aims to integrate the GE Appliances EcoBalance System with Tantalus’s TRUSense Gateway to help manage energy consumption in real-time and support grid modernization efforts.
The EcoBalance System, developed in partnership with Savant, allows consumers to control their energy usage through a market-leading capability. With the integration of the Tantalus TRUSense Gateway, which can be installed without replacing existing meters, appliances will be able to “communicate” with energy providers. This enables functions such as scheduling refrigerator defrost cycles or water heater charges during off-peak hours to save energy and reduce demand during peak times.
Kevin Nolan, President and CEO of GE Appliances, highlighted the potential impact of the partnership, noting GE’s extensive install base of connectable appliances that could significantly contribute to electricity savings. Peter Londa, President & CEO of Tantalus Systems, also emphasized the benefits of the collaboration for utilities, including improved resiliency and sustainability.
GE Appliances enlarges the dishwashers production in Kentucky
GE Appliances, a Haier company, complete the 450 million dollar transformation and investment announced in late 2021 for Appliance Park, the company’s headquarters in Louisville, Kentucky. Three of the Park’s five major plants have received significant upgrades over the past two years with new topload washer models and four-door refrigerators added as well as new assembly lines and fabrication equipment.
«We are committed to U.S. manufacturing and Louisville, Kentucky – said Kevin Nolan, president and CEO of GE Appliances –. From design to production, our team is always finding a better way to bring the latest appliance technology to homes and families across America. Together, with our state and local partners, we are building a stronger state economy and community.»
GE Appliances’ manufacturing facilities, like the featured dishwasher plant, are vertically integrated starting from rolls of coiled steel. New fabrication equipment produces millions of tubs, doors, racks and other components made onsite. The plant produces five brands of dishwashers on the new lines. A key product success is the recently launched GE Profile™ UltraFresh System™ Dishwasher with Microban® Antimicrobial Technology, which is being added to other models produced at the plant.
GE Google Flavorly
GE Appliances,are constantly exploring new ways to reimagine life at home. That’s why they thrilled to launch two exciting features in collaboration with Google Cloud, leveraging generative AI to provide a more personalized experience for you. The SmartHQ consumer app now offers Flavorly™ AI. Flavorly AI the age-old “what’s for dinner?” dilemma by allowing you to generate custom recipes based on the ingredients you have in your kitchen.Simply choose a recipe category and cuisine, and input your available ingredients and dietary preferences. Additionally, we’ve introduced SmartHQ Assistant to our app, offering you a conversational experience powered by generative AI. This feature helps answer questions about the use and care of connected appliances, accessible through a chat bubble on the SmartHQ app home screen.These exciting additions were made possible by our dedicated team of GE Appliances engineers and our growing partnership with Google. At Google Cloud Next 2023 last month, GE unveiled these features, showcasing our commitment to seamless and personalized experiences. Later this fall, Flavorly AI will also include a review feature, allowing users to rate recipes and help make the next ones even better.
“We are seeing a variety of brands across industries invest in generative AI to help them create deeper, more meaningful connections with their customers,” said Google Cloud CEO Thomas Kurian. “GE Appliances is another great example of this.”
Finding a better way to build relations, not transactions
At GE Appliances, strive to build relationships rather than transactions, leveraging technology to connect with users on a deeper level. Our Zero Distance philosophy enables us to invent meaningful solutions and partnerships by growing closer to their users, consumers, and customer’s
GE Dual dispense auto fill pitcher
introduce the GE Profile™ 4-Door French Door Refrigerator with Dual-Dispense AutoFill Pitcher. It’s the perfect blend of style and innovation—giving you convenient access to premium filtered water without sacrificing a clean exterior aesthetic.
The Dual-Dispense AutoFill Pitcher holds 60 oz of filtered water and offers two ways to dispense—right from the dock using the spigot or taken outside the fridge like a traditional pitcher. Plus, it automatically refills itself, so you always have chilled, filtered water on hand. With features like the LED Light Wall, adjustable tempe uprature drawer, and built-in WiFi, this refrigerator is another game-changer in our GE Profile lineup that continues to bring superior features and smarter innovation to you


GE Tennessee investment
GE appliance announce a new $34 million investment in Tennessee that strengthens their American manufacturing operations and creates more good jobs — making GE Appliances and our Monogram Refrigeration facility the largest industrial employer in McNairy County.
With this investment, GE appliance add 150 new jobs and enhance our production facility with the additional space and equipment needed to build the Monogram® and Café™ brand integrated bottom-freezer refrigerators.

GE appliance reports
The new GE Appliances Report showcasing our economic impact, environmental, social and governance efforts, latest products and our employees who are consistently making the world’s best appliances and helping us achieve national rankings as one of the best places to work in the U.S.
It also unveils business progress through the lens of innovation, inclusivity and infinite possibilities brought to life through our voice, action, brands and people.
Check out the company behind the products you trust for your family: https://rb.gy/wdo9l
LG Electronics Ranks 1st in World Home Appliance Market Single Brands in 2022
Haier took first place in terms of sales in the global home appliance market in 2022. This is the result of making a series of M&A deals with GE based in the United States, Fisher & Paykel based in New Zealand and Candy, based in Italy. By brands rather than sales revenue, LG Electronics maintained its No. 1 position.
According to Haier’s business report on April 4, sales of Haier’s home appliance division, excluding electronic parts and TVs, were tallied at 227.94677 billion yuan (about 43.7658 trillion won or US$33.3193 billion) in 2022. During the same period, sales of LG Electronics’ H&A Division in charge of the home appliance business amounted to 29.8955 trillion won (US$22.7613 billion), falling behind Haier by 14 trillion won (US$11 billion). Whirlpool recorded 25.4834 trillion won (US$19.4021 billion). A year ago, in 2021, Haier also took the world’s No. 1 spot in household appliances. At the time, its sales were about 39.2187 trillion won (US$29.8680 billion), a difference of more than 12 trillion won from LG Electronics’ 27.1097 trillion won (US$20.6461 billion).
Among Korean companies, LG Electronics surpassed Whirlpool in the United States in terms of sales, becoming the global No. 1 home electronics company for the first time in 2020. It maintained its No. 1 position for two consecutive years until last year. However, this is the result of overlookingoverlooking Haier, which is relatively unknown in Korea. “It is difficult to directly compare Haier’s group sales, which are the consolidated sales of several brands such as GE, which Haier took over, and LG Electronics’ sales are sales posted by one single brand,” LG Electronics said with reference to this.
Haier rose to prominence on the world stage when it bought foreign home appliance companies. After buying Japan’s Sanyo, it even took over the home appliance division from GE in the United States in early 2016. As of the end of 2014, before GE was in talks with Haier over selling off its home appliance business unit from GE, the unit’s sales sat at 9 trillion won or about US$8.44 billion. Haier has grown tremendously since the acquisition of the unit from GE. Haier’s home appliance sales jumped 1.5 times from about 12 trillion won (US$9.1 billion) in 2015 just before the acquisition of the unit to 18 trillion won (US$14 billion) in 2016.
Haier’s purchases of overseas home appliance companies were made in order to break away from its low-priced brand image as a Chinese company as well as to increase its size, analysts say. Recently, Haier is focusing on the smart home business while emphasizing its Internet of Things-based premium home appliance strategy.
GE new induction manufacturing line
GE USA announce their newest induction cooktop lineup is now rolling off the manufacturing line in Georgia.
These GeorgiaMade products – built by our team in LaFayette – deliver the latest in industry-leading induction innovation, which means faster, more efficient heating and an easier-to-clean surface.


GE smart mixer
The new GE Profile Smart Mixer takes innovation to a whole new level! This powerful mixer offers modern solutions to let you focus on the joy of baking
✅ Voice-enabled controls
✅ Precise built-in scale
✅ Auto-sense technology
This stand mixer is causing a stir—GE Profile created the smartest mixer in the USA* with Auto Sense, built-in smart scale, voice-control capabilities, guided recipes and more. Our powerful stand mixer blends classic features with smart technology so you can master the most complex recipes with confidence. It will help you enjoy baking like never before
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