Electrolux results

Highlights of the full-year of 2022

In full-year 2022, net sales were SEK 134,880m (125,631) and operating income excl. non-recurring items was SEK 831m (7,528). Earnings declined due to lower volumes, as a result of weaker market demand, and to elevated cost levels from production inefficiencies in North America. Strong price execution and attractive product and brand offering contributed positively to earnings.
Highlights of the fourth quarter of 2022

In the fourth quarter, net sales amounted to SEK 35,769m (35,372) and operating income to SEK -1,964m (882), corresponding to a margin of -5.5% (2.5).
Operating income includes non-recurring items of SEK -1,352m (-727). Excluding these non-recurring items, operating income amounted to SEK -612m (1,609), corresponding to a margin of -1.7% (4.5). The year-over-year decline was a result of lower volumes in all four business areas and significantly higher cost levels in Business Area North America, which reported an underlying loss of SEK 1.2bn.
Income for the period amounted to SEK -1,922m (596) and earnings per share were SEK -7.12 (2.09).
Operating cash flow after investments was SEK 242m (2,103).
The Board of Directors proposes that no payment of dividend will be made for 2022.
Decision on February 1, 2023, to discontinue production at the Nyíregyháza factory in Hungary from the beginning of 2024 will result in a negative non-recurring item of approximately SEK 550m in the first quarter of 2023.
President and CEO Jonas Samuelson’s comment

In 2022, new challenges presented themselves in addition to supply chain constraints: high general inflation, raised interest rates, soaring energy prices, and increased geopolitical tensions. These negatively impacted consumer demand for household appliances, especially evident in the latter part of the year.

In the fourth quarter, significantly lower sales volumes resulted in an organic sales decline of 8.4%. The volume decline across all regions was coupled with severely elevated cost levels in our North American operation. This resulted in an operating loss for the Group of SEK 612m, excluding non-recurring items. We have firm plans in place to structurally lower costs under the Group-wide cost reduction and North America turnaround program and in the quarter we continued to reduce discretionary spending. A strong focus on inventory management and adjusting production rates to the current demand environment resulted in an overall inventory reduction from previously high levels, especially of in-house produced finished products that at the end of the year were at overall normal levels.

On a positive note, I am pleased with how well received our product launches across all regions have been during 2022. This was particularly evident in the fourth quarter with the strong earnings contribution from our attractive product offering, even in this challenging demand environment with reduced consumer purchasing power. This strengthens my confidence in our ability to drive mix improvement also going forward, with an average consumer star rating of 4.64 for the Group in 2022. Another achievement was the strong net price realization across all regions, despite promotional activity returning to normal levels towards the end of 2022. I am very pleased that we through price increases fully offset significant cost inflation, primarily in raw material and logistics, both in the full-year as well as in the quarter.

It is encouraging that we have reduced our climate footprint significantly and already in 2022 reached the 2025 science-based climate target to reduce CO2 emissions in our own operations by 80% compared to 2015. We are now reviewing our targets going forward, raising the bar on our own sustainability agenda even further.

Based on our review of production capacity needs, we have decided to discontinue production at the Nyíregyháza factory in Hungary from the beginning of 2024. The strategic direction is to optimize the refrigeration production footprint from a cost perspective through both outsourcing and own production leveraging Group scale.

Looking into 2023, consumer sentiment is anticipated to continue to be negatively impacted by a high inflation and interest rate environment, although with regional differences. Demand for core appliances in 2023 full-year is therefore expected to be negative for all regions except for the Asia-Pacific, Middle East and Africa region, which is assessed to be flat compared to 2022.

On the back of this, we estimate our volumes in 2023 to decline year-over-year, partly mitigated by mix improvements from our strong offering. We expect External factors to be negative for the year, driven by energy and labor cost inflation as well as currency headwind and most of this will impact Europe and Latin America. Although we foresee benefits from lower raw material costs, the positive impact on earnings is reduced as a higher share than normal of raw material procured at last year’s rates will be consumed in 2023. This as a consequence of higher inventory levels of supplies and reduced production rate in the fourth quarter of 2022. Given the regional variations in cost inflation and demand outlook, we anticipate differences in the price dynamic for our business areas, with high promotional activity in North America. Hence, we see a challenge to fully offset an anticipated negative impact from External factors in 2023 full-year with price on a Group level. The expected positive year-over-year earnings contribution of SEK 4-5bn from Cost efficiency and reduced investments in innovation and marketing combined, related to the Group-wide cost reduction and North America turnaround program, is reconfirmed.

I am convinced that we have the right strategy as well as the experience and the organizational structure needed to navigate in volatile environment and seize opportunities. A successful implementation of the Group-wide cost reduction and North America turnaround program will be our number one priority for 2023.

Electrolux to discontinue production at Nyíregyháza factory in Hungary

Electrolux has decided to discontinue production at the Nyíregyháza factory in Hungary from the beginning of 2024. The company will take a restructuring charge of approximately SEK 550 million which will be reported as a non-recurring item affecting operating income for Business Area Europe in the first quarter of 2023.

The decision follows a review of production capacity needs including an investigation into the competitiveness of the Nyíregyháza factory, which employs around 650 people and manufactures refrigeration products. The strategic direction is to optimize the refrigeration production footprint from a cost perspective through both outsourcing and own-production leveraging Group scale.

The decision means that remaining investments in refrigeration products that are part of the earlier communicated global re-engineering investments of SEK 8 billion, which started in 2018, will be revised and redirected in line with the strategic direction of Electrolux.

Electrolux is exploring possibilities to divest the factory in Nyíregyháza and is committed to collaborating with relevant authorities and stakeholders to support its employees in the best possible way during this phase.

The cash flow impact is estimated to be approximately SEK 300 million, mainly in 2024-2025. The final operating income and cash flow effects will be determined by the exchange rate on the relevant recording dates.

Miele presents Pioneering GmbH

Miele has founded its own incubator in order to further promote the development of innovative solutions from within the ranks of the workforce and implement them faster. With Pioneering GmbH, Miele is ensuring a creative environment in which internal start-ups can bring their ideas to fruition faster, well away from established structures. Management of Pioneering GmbH is to be shared by Ina Nordsiek, Director Intrapreneurship within the business unit, and Hendrik Stegelmann, Director Digital Innovation and Products with Smart Home. Both will assume their new responsibilities alongside their existing tasks.

Particular attention will be paid to promoting business ideas which represent a strategic fit but are outside Miele’s previous core business field. «With Pioneering GmbH – Nordsiek explains – we are offering administrative freedom and elbow room and a professional and inspiring environment in which we bring together the best of the start-up and the Miele world». As Stegelmann added, «on the one hand, teams have the liberties and autonomy of a start-up whilst on the other being able to fall back on the support of a globally active family company».

In more concrete terms, ideas for innovative business models, product or process solutions from the New Growth Factory or Smart Home are transferred to the new company which, after careful evaluation by Miele, are considered promising. Once there, development of the so-called Minimum Viable Product continues through to market maturity, initial discussions with potential customers and market trials under real-life conditions. If the business case overcomes this hurdle, it is either integrated at Miele or pursued further as a separate start-up founded at that point

Electrolux loses €180 million in the fourth quarter


Electrolux has forecast that operating profit in the fourth quarter of 2022 will be negative by about -2.0 billion SEK (180 million euros), including non-recurring items of -1.4 billion SEK.

The year-over-year decline in earnings was primarily a result of lower consumer demand and lower inventories both at retailers and at Electrolux. The worst performances were recorded on the North American markets where Electrolux lost around 1.2 billion SEK, as indeed in the third quarter of 2022

Fourth quarter net sales for the Group are estimated at approximately SEK 36 billion, an organic decrease of approximately 8%. Operating profit excluding non-recurring items is estimated for the Group at around -SEK 0.6 billion compared to +SEK 1.6 billion (EUR 140 million) in Q4 2021. 

Home Connectivity Alliance with Electrolux marks another major milestone

The Home Connectivity Alliance (HCA) announced today, at the Consumer Electronics Show in Las Vegas, the HCA 1.0 interface specification, thus establishing an industry standard for Cloud-to-Cloud (C2C) interoperability across long-life appliances, HVAC systems and TVs within the connected home ecosyatem.

Electrolux believes the standard will be significant to consumers and to the industry as they will ensure that long-life appliances, HVACs and TVs are seamlessly interoperable with one other, regardless of manufacturer.

Consumers will be able to control any device with any app and the HCA 1.0 interface specification will also pave the way for more energy-efficient solutions within the connected home.

“As a founding member of Home Connectivity Alliance, we are excited to see the progress we have achieved together with our fellow members within just a year of the organization’s launch. We are especially excited about the potential this has for the development of interoperable and energy-efficient ecosystems among trusted global brands”, says Jonas Samuelson, President and CEO of Electrolux

Electrolux Global Projects Magazine

The new edition of the Electrolux Global Projects Magazine launches today. Now in its third year, the magazine is intended for professional architects, designers, builders and developers, and highlights the work done by the Electrolux Global Projects business over the last 12 months. As well as showcasing some of the most prestigious and innovative projects around the world that we have supplied household appliances for, it also promotes the work done by Electrolux in the fields of sustainability, design and best-in-class installation, amongst others. Anders Johansen, European Channel Manager at Electrolux, said: “In 2022, we are going to deliver more than 16 billion SEK around the world and we have established a Global Projects business sales team to manage any potential Project business opportunity.” “With our Global presence, we can deliver to any project, anywhere in the world. The Global Projects Magazine is a great example of how we can spread this message to our partners.” To view the new Electrolux Global Projects Magazine online, please visit:

https://catalogueselectrolux.com/global-business-projects-issue-3-2023/full-view.html

Electrolux relaunch India

Electrolux brand was relaunched in the Indian market earlier this year and it’s been an exciting journey so far.
Since the re-entry into the market, Electrolux have launched their first ever experience center in New Delhi , set up a new office in the heart of Mumbai and recently opened our exclusive brand outlet in Bengaluru and Chennai.

The Electrolux India team is focused on bringing Indian consumers our premium products that help make everyday living easier. So far, the UltimateCare range of washing machines and dryers as well as air purifiers are on the market with a plan to bring to market fridges, air conditioners, vacuum cleaners and a range of food preparation products soon!

Electrolux extend their partnership with Planet Water Foundation into the Indian market to fight the issue of water scarcity across local communities.

Electrolux removes polystyrene

Electrolux has set an end date for the use of expanded polystyrene in its small household appliances. It will be in March 2023, when the Group will launch a new packaging material for all its products, which in the case of small household appliances will mean eliminating polystyrene due to the difficulties in recycling this material.

The company that owns the brands, AEG and Zanussi, among others, has been working for some time on the development of new, innovative and more sustainable packaging that fulfills its main functions: to contain, protect and market products. His intention is to replace, as far as possible, the use of non-recycled material, as is the case with small electrical appliances that he will begin to pack exclusively with paper and cardboard.

In the case of large household appliances, which include heavy products such as washing machines or refrigerators, the group seeks other solutions that also allow the use of unsustainable materials such as expanded polystyrene (EPS) to be reduced to a minimum. although in this case the transition will be more gradual because using only paper in heavy and fragile products can be counterproductive in environmental terms.

The Electrolux team is now working to integrate more recycled content into packaging materials without compromising the protection of household appliances

Electrolux steam ahead

Electrolux launched Electrolux Steam Academy, the first video course during which chef Ernst Knam cooks making use of Electrolux steam oven and of other household appliances signed by the Swedish brand. “The initiative is aimed at showing, with the aid of our ambassador, all the advantage of the steam cooking use, with a dedicated educational and engaging video course. On the digital platform, users will directly enter all secrets of steam, which preserves ingredients’ consistency and nutritional properties, meanwhile minimizing the food waste”, declares Ilaria Sgrò, Brand Activation Manager Electrolux Appliances Italia. SteamBoost Electrolux oven is intuitive and user-friendly: through Steamify technology, it automatically combines the correct steam percentage with the heat degree to cook foods perfectly, and with the Steam Regenerate Function, that recreates the wetness and the temperature of the cooked dish, foods do not dry and do not lose the original taste. The Swedish brand provides a large range of steam ovens: the SteamBake model allows, for instance, cooking delicious pizzas, muffins and tarts with uniform cooking, whereas with SteamCrisp providing each dish with a crunchy browning becomes simple. Other appliances proposed by the brand are the SenseBoil EIS82449C hob (equipped with SenseBoil function, which automatically adjusts water temperature settings to avoid energy wastes, and Bridge function), Plancha Grill (it can be used on whatever heat source and with the new stainless-steel bottom it assures an ideal temperature distribution), the Create 5 hand blender (equipped with the TruFlow technology) and the Assistant EKM4000 planetary mixer

Electrolux supplier awards

Electrolux recognized the performance of its top suppliers from around the world at its 10th Supplier Awards event. To share key messages with the suppliers were Electrolux Group leaders including Jonas Samuelson, CEO, Carsten Franke, COO, Ola Nilsson, Chief Experience Officer, Anna Ohlsson-Leijon, Chief Commercial Officer, Vanessa Butani, VP Sustainability, and Filippo Milanese, Chief Purchasing Officer. Among the winners, there is also Sabaf that won the award in the category Consumer Experience Awards – Taste. “Sabaf supplies various gas and electromechanical components for food preparation across all business areas – Electrolux explains –. They have helped to successfully launch a complexity reduction initiative, standardizing the gas burner elements for ranges across all factories and Business Areas and improving supply resilience, quality and cost”. The other winners are: Maersk (Supplier of the Year); Computime (Operational Excellence Awards – Direct Material); e-llis Supply Chain Solutions (Operational Excellence Awards –Service Provider); Plast Group (Consumer Experience Awards – Care); Suzhou Chunju (Consumer Experience Awards – Wellbeing); Ternium (Sustainability Award). “Congratulations to all of these winning suppliers – commented Filippo Milanese –. Whilst they represent diverse industries, from component manufacturing, raw material, equipment, finish product to logistic providers, they all have one thing in common: they excel in operational excellence, sustainability and innovation, which are key to delivering outstanding branded lifetime experiences for our consumers