Electrolux has set an end date for the use of expanded polystyrene in its small household appliances. It will be in March 2023, when the Group will launch a new packaging material for all its products, which in the case of small household appliances will mean eliminating polystyrene due to the difficulties in recycling this material.
The company that owns the brands, AEG and Zanussi, among others, has been working for some time on the development of new, innovative and more sustainable packaging that fulfills its main functions: to contain, protect and market products. His intention is to replace, as far as possible, the use of non-recycled material, as is the case with small electrical appliances that he will begin to pack exclusively with paper and cardboard.
In the case of large household appliances, which include heavy products such as washing machines or refrigerators, the group seeks other solutions that also allow the use of unsustainable materials such as expanded polystyrene (EPS) to be reduced to a minimum. although in this case the transition will be more gradual because using only paper in heavy and fragile products can be counterproductive in environmental terms.
The Electrolux team is now working to integrate more recycled content into packaging materials without compromising the protection of household appliances