Tag Archives: Electrolux

Electrolux Professional Unveils Pioneering Laundry Tech at Texcare China 2025

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At the Texcare Asia & China Laundry Expo 2025held November 12–14 at Shanghai’s New International Expo Centre Electrolux Professional made waves by debuting a game-changing innovation in commercial laundry systems: the industry’s first truly integrated stackable washer-dryer combination unit. This compact powerhouse is engineered to slash footprint requirements by up to 50% while slashing energy and water use, aligning perfectly with the expo’s emphasis on eco-conscious automation and resource efficiency.fd0896cac86a
Designed for high-volume operations like hotels, hospitals, and textile services, the unit merges advanced washing and drying in a vertical footprint that frees up valuable floor space for other essentials. Key highlights include AI-driven load optimization for minimal waste, heat-recovery tech to recapture up to 80% of thermal energy, and smart sensors that adapt cycles for peak performance potentially cutting operational costs by 30% and CO2 emissions significantly.06c305 As part of Electrolux’s broader push toward circular economy principles, this solution supports seamless integration with existing workflows, empowering businesses to scale sustainably without compromise.
With over 300 global exhibitors and 30,000 attendees from 80+ countries, the event underscored Asia’s role as a hub for laundry tech evolution, and Electrolux’s reveal positioned it as a frontrunner in reimagining professional care for a greener future.

Electrolux Unveils Global Restructure

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Electrolux CEO Yannick Fierling has announced a sweeping global reorganisation aimed at sharpening the company’s customer focus—particularly in the Asia-Pacific (APAC) region. The restructure, effective 1 January 2026, marks Fierling’s one-year anniversary at the helm.

Under the new framework, Electrolux will replace its existing ‘Business Areas’ with newly defined ‘Regions.’ The former Europe, Asia-Pacific, Middle East and Africa (BA EA) division will be split into two distinct entities:

  • Region Europe, Middle East & Africa (EMEA)
  • Region Asia-Pacific (APAC)

Fierling explained that APAC will concentrate on commercial functions such as marketing, sales, and product lines, while other regions will also oversee operations like manufacturing. “These changes are designed to enhance customer responsiveness in APAC,” he said, noting that the new regional head will be announced soon.

Electrolux ANZ Managing Director Kurt Hegvold welcomed the restructure, calling it a win for the local market. “It brings our voice closer to senior leadership and strengthens ties with key partners and consumers. A flatter, leaner structure will help us move faster and serve customers more effectively,” he told Appliance Retailer.

Alongside the geographic overhaul, Electrolux has confirmed several leadership appointments:

  • Eduardo Mello becomes Head of Region Latin America, succeeding Leandro Jasiocha. Mello previously led Global Food Preservation and served as Commercial VP for Latin America for a decade.
  • Leandro Jasiocha steps into the role of Head of Region EMEA, replacing Anna Ohlsson-Leijon, who is departing to pursue external opportunities. Fierling praised Ohlsson-Leijon’s strategic leadership and lasting impact on the Group.
  • Patrick Minogue has been named Head of Region North America, following the retirement of Ricardo Cons.

Electrolux Sees Profits Surge as North American Comeback Powers Q3 Growth

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Electrolux has posted a strong third-quarter performance, with operating profits more than doubling year-over-year—thanks largely to a revitalized North American business. The Swedish appliance giant, whose portfolio includes household names like Frigidaire and AEG, reported operating earnings of 890 million kronor ($94.5 million), up from 349 million kronor in the same period last year.

This impressive leap was fueled by a 5% organic sales increase, driven primarily by double-digit growth in North America. After years of grappling with high production costs, plant inefficiencies, and intense competition, Electrolux’s U.S. operations have turned a corner—gaining market share and helping to offset rising customs duties.

“Despite a pressured price environment, we were able to offset most of the cost increases related to US customs duties in the third quarter,” said CEO Yannick Fierling, highlighting the company’s resilience and strategic progress.

Whirlpool India: A Strategic Tug-of-War Amid Global Appliance Shifts

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Investor AB, the powerful Swedish holding company behind Electrolux and other industrial giants, is backing EQT in a potential takeover of Whirlpool India. While EQT remains the only serious bidder, Whirlpool CEO Marc Bitzer is asking $550–600 million for a 31% stake—an amount that led Bain Capital to walk away.

Despite interest, Whirlpool India faces stiff competition from Chinese and Japanese-Korean brands and lacks presence in premium segments. Tariff protections haven’t delivered results, adding pressure to the deal.

Electrolux may not be changing hands just yet—but the appliance sector is clearly heating up.

Electrolux assisted cooking

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With assisted cooking functions becoming increasingly popular, consider the Electrolux 800 SenseBoil & Fry induction hob for your next kitchen design – and let you take the guesswork out of cooking!

Enabling outstanding results by automatically selecting the best settings for each dish – as well ensuring that over-boiling and over-frying become things of the past – the cooking experience is tailored to exactly what is being prepared.

👨🍳 The intuitive CookSmart Touch Display offers step-by-step guidance to inspire new culinary creations, while built-in Eco Tips provide practical advice to save energy without compromising results.

The new Electrolux Kitchen Range is rolling out across Europe now.

Electrolux Launches “Wash Life Balance” Campaign Celebrating Smarter Living

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Electrolux brand’s new global ad campaign, Wash Life Balance, that playfully shows how faster, smarter technology means less time needed for chores, and more time available for living.

“Rooted in the understanding that most people want to spend as little time on chores as possible, Wash Life Balance is a stylistic celebration of Swedish values and the human-centric innovation we bring to every product experience,”https://youtu.be/CTW00gYNN38?si=ZxHj26dlVynW2IhT

From Refrigerators to Mahogany Boats: Electrolux’s Unexpected Voyage into Marine Innovation

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When you think of Electrolux Group, sleek refrigerators, efficient washing machines, and cutting-edge kitchen appliances probably come to mind. But did you know this iconic white goods brand once made boats?
Yes — actual mahogany camping boats.
In the 1940s and ’50s, Electrolux took a surprising detour from household appliances to maritime craftsmanship. The Skärgårdsbåt S-10M (“archipelago boat”), designed by the renowned C.G. Pettersson, was a sleek, oak-framed vessel powered by a 10–12 hp Archimedes B-22 engine. It could cruise at around 10 knots and was sold at an accessible price through Electrolux’s own boat division. At its peak, over 1,000 units were sold annually.

⚙️ Innovation Born from Necessity

This wasn’t just a quirky side project. It was a strategic pivot born out of wartime necessity. During WWII, Electrolux retooled its production lines to support Sweden’s national defense. In Stockholm, the company manufactured air filters for the military. In Motala, steel fittings replaced refrigerators. And in a bold move, Electrolux entered the marine engine market by acquiring Archimedes and later Penta, coordinating both brands to sell outboard motors under different names.

After supplying engines to the Swedish navy, Electrolux faced a challenge: how to reach civilian consumers when no suitable boats existed. The solution? Build their own.

🧊 What It Means for White Goods Today

While Electrolux eventually phased out boat production in the late ’50s to refocus on its core business, the story of the Skärgårdsbåt is more than a historical footnote. It’s a testament to the brand’s adaptability, engineering excellence, and customer-first mindset — values that continue to shape its white goods innovation today.

From pivoting in wartime to pioneering in peacetime, Electrolux’s journey reminds us that great design and smart problem-solving can take many forms — whether it’s a high-performance dishwasher or a mahogany boat gliding through the Swedish archipelago.

Electrolux Sees Profits Surge in Q2 2025 Despite Revenue Decline

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Electrolux delivered a strong performance in the second quarter of 2025, reflecting the early impact of its new management team, which took the helm on January 1. Although revenues fell by 7.5% compared to Q2 2024—landing at 31.2 billion kronor versus 33.8 billion kronor—analysts had anticipated the drop. What surprised the market instead was the sharp rise in profitability.

📈 Operating profit nearly doubled, jumping from 410 million kronor to 800 million kronor, while the operating margin climbed from 1.2% to 2.5%. Net results swung back into the black, reaching 362 million kronor, compared to a loss of 112 million kronor in the same period last year.

According to CEO Yannick Fierling, the company’s core European brands continued to outperform, even amid softer demand and increased competition. The boost in European performance was largely driven by consumers opting to replace older appliances.

🌍 Regional Highlights:
– North America: Slight dip in market demand, yet Electrolux still managed to outpace the competition.
– Latin America: Consumer demand grew modestly, adding to the company’s regional strength.

A key contributor to the quarter’s strong operating profit was a €180 million gain from the sale of the Kelvinator brand portfolio in India. Net profit stood at **178 million kronor**, reversing a previous loss of 80 million, with earnings per share at 0.66 kronor versus -0.30 kronor last year.

💸 Despite the earnings turnaround, operating cash flow after investments turned negative, dropping to -741 million kronor compared to a positive 1,226 million kronor in Q2 2024.

Fierling added, Over the coming quarters, we will increase our focus on key transformation areas, building speed and flexibility across the organization.The outlook for the rest of the year remains unchanged.

Electrolux new cooker hood

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The cooker hoods in the new Electrolux Kitchen Range are not just our most striking, they’re also our most energy-efficient to date. This combination of understated design and leading edge technology makes them perfect to fit seamlessly into your next kitchen project.

The range-leading Electrolux 900 AutoSense Hood has advanced sensor technology that can intuitively detect steam, grease and odours, then automatically adjusts the fan power to freshen and clean the kitchen air. All while using our most energy-efficient motor and reducing energy use by up to 48%.

Personalisation and customisation of the kitchen ambiance is enabled by AuroraTech®, automatically adapting the colour and intensity of the hood’s light according to usage and time of day.
The new Electrolux Kitchen Range is rolling out across Europe now

Electrolux Group Boosts Circularity Goals with Expanded Use of Recycled Materials

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Electrolux Group is ramping up its circularity efforts. By 2030, 35% of the steel and plastics in its products will come from recycled sources—more than doubling its previous commitment and representing over 40% of material purchases. Announced on March 24, 2025, this new target expands on the 2018 plastics-only goal by including steel, the company’s most-used material.