Samsung (China) Investment Co., Ltd. confirmed on 6 May that Samsung Electronics will withdraw its home appliance product sales from mainland China, covering categories including TVs and monitors.
This is more than a portfolio adjustment — it marks a structural shift in how China’s appliance market now operates.
China’s market has moved beyond brand power
Brand awareness alone no longer guarantees influence. Chinese consumers are evaluating appliances with far greater rationality:
– feature depth
– energy efficiency
– service quality
– price competitiveness
– long‑term value
– real user experience
Local manufacturers have accelerated ahead through rapid product iteration, broader channel penetration, aggressive pricing, and highly localised operations. The competitive baseline has changed.
For international brands, the challenge is not simply “price pressure.” It is whether they can still win in a market where market share, ASP, channel efficiency, content marketing, after‑sales service, and user trust are all being reshaped simultaneously.
Retreat in China, but a pivot to Southeast Asia
While China represents a strategic pullback, Southeast Asia is emerging as Samsung’s next major battleground.
The region’s appliance market continues to expand, driven by urbanisation, rising middle‑class consumption, and ongoing upgrades in living standards. Samsung retains strong brand equity across TVs, displays, smart appliances and connected ecosystems — but future growth will require more than reputation.
To secure leadership in Southeast Asia, Samsung must:
– deepen localisation across product, pricing and service
– balance premium positioning with sharper value propositions
– strengthen both online and offline channel execution
– convert AI‑powered appliances from a marketing concept into tangible, everyday consumer benefit
A wider message for the global appliance industry
Samsung’s exit from China is a reminder of where the industry is heading.
The winners will be brands that understand local markets, use data intelligently, and execute with speed, precision and discipline.
Tag Archives: CHINA
China’s Major Appliance Brands Announce Price Rises — What’s Driving the Increases?
China’s home appliance market is entering a new phase of price adjustments, with several major brands — including Hisense, Haier, Midea, Siemens, TCL, Panasonic, Rongsheng, and Fotile — confirming that retail prices are climbing across multiple categories. The news has sparked strong consumer interest, especially as global raw material costs continue to fluctuate.
During a recent visit to appliance retailers in Nanjing’s Xinjiekou district, reporters found that while price increases are real, they’re not uniform across all products or channels. Here’s what’s behind the shift.
📈 Raw Material Costs Are the Main Driver
One of the clearest pressures comes from rising copper prices, a critical material in refrigerators, compressors, and especially air conditioners.
🔹 Refrigerators: Copper & Component Upgrades
A Rongsheng refrigerator representative explained that higher copper costs have pushed up production expenses. The brand also differentiates
Electrolux Professional Unveils Pioneering Laundry Tech at Texcare China 2025
At the Texcare Asia & China Laundry Expo 2025held November 12–14 at Shanghai’s New International Expo Centre Electrolux Professional made waves by debuting a game-changing innovation in commercial laundry systems: the industry’s first truly integrated stackable washer-dryer combination unit. This compact powerhouse is engineered to slash footprint requirements by up to 50% while slashing energy and water use, aligning perfectly with the expo’s emphasis on eco-conscious automation and resource efficiency.fd0896cac86a
Designed for high-volume operations like hotels, hospitals, and textile services, the unit merges advanced washing and drying in a vertical footprint that frees up valuable floor space for other essentials. Key highlights include AI-driven load optimization for minimal waste, heat-recovery tech to recapture up to 80% of thermal energy, and smart sensors that adapt cycles for peak performance potentially cutting operational costs by 30% and CO2 emissions significantly.06c305 As part of Electrolux’s broader push toward circular economy principles, this solution supports seamless integration with existing workflows, empowering businesses to scale sustainably without compromise.
With over 300 global exhibitors and 30,000 attendees from 80+ countries, the event underscored Asia’s role as a hub for laundry tech evolution, and Electrolux’s reveal positioned it as a frontrunner in reimagining professional care for a greener future.
China’s Major Home Appliance Production: Mixed Results for Jan–Oct 2025
The latest figures from China’s National Bureau of Statistics (NBS) show a mixed picture for the country’s “big four” white goods categories during the first ten months of 2025. While three of the four major home appliances posted year-on-year growth, television production continues to slide.
Washing Machines Lead the Pack
Washing machines were the clear standout, with production surging 6.4% year-on-year to 101.08 million units from January to October. That’s an impressive volume, though the pace of growth has eased slightly compared to the 7.5% increase recorded over the first nine months.
Steady Gains for Cooling and Cold Appliances
Air-conditioner output continued its upward trend, posting solid year-on-year growth (exact percentage not disclosed in the latest release but in line with recent positive momentum).
Refrigerator production also expanded on the year, supported by steady replacement demand and export orders.
The divergent trends highlight a clear split in China’s white goods sector: essential laundry, cooling, and refrigeration products are enjoying healthy demand, while the TV segment faces structural headwinds. With the all-important year-end shopping festivals and pre-Lunar New Year restocking season approaching, manufacturers will be watching November and December figures closely to gauge whether the positive momentum in the first three categories can offset the weakness in televisions.
Stay tuned to WhiteGoodsNow.com for the latest production updates, export data, and market insights
Washing machine Out of this world
In a leap toward sustainable space living, the China Astronaut Research and Training Center—under the China Manned Space Agency (CMSA)—has introduced a groundbreaking washing machine designed specifically for space missions. Compact, efficient, and detergent-free, this innovation could reshape how astronauts manage hygiene during long-duration flights.
🚀 Smart Cleaning in Microgravity
The cube-shaped device, slightly larger than a carry-on suitcase and weighing just 12 kg, uses only 400 mL of water per cycle to clean up to 800 g of clothing. Instead of traditional detergent, it relies on a fine mist and ozone—a powerful oxidizing agent—to eliminate bacteria and odors. After use, the ozone safely breaks down into oxygen, minimizing environmental impact.
💧 Why It Matters
Water is one of the most precious resources in space. On the International Space Station (ISS), astronauts recycle up to 90% of their water—including sweat and even urine—for drinking and hygiene. NASA aims to push that figure beyond 95% in future missions. By reducing water usage and eliminating the need for detergent, China’s ozone-based washer supports this goal while cutting down the mass of clothing needed for long-term missions.
🌍 Beyond Space: Earthly Implications
While designed for orbit, this tech could inspire ultra-efficient laundry solutions here on Earth—especially in regions facing water scarcity. As space agencies race to make deep-space travel more sustainable, innovations like this are proving that even dirty laundry can spark clean ideas.
China’s consumer goods trade-in program
China’s consumer goods trade-in program has generated 1.1 trillion yuan (about $153.1 billion) in sales in the first five months this year, includin 77.62 million units of household appliances
China’s ’Home Appliances Queen’ Steps Down
Dong Mingzhu, widely recognized as China’s “home appliances queen,” has been re-elected as chairwoman of Gree Electric Appliances, a position she has held for the past 13 years. However, as part of the company’s efforts to refresh its leadership team, the 71-year-old has stepped down as president.
Gree Electric Appliances, headquartered in Zhuhai, announced yesterday that Dong will continue to serve as chairwoman for her fifth three-year term, while Zhang Wei, aged 49, will take over as the firm’s new president.
Having started her journey at Gree as a sales representative, Dong has dedicated 35 years to the company, rising to the role of president in 2007 and chairwoman in 2012. Under her guidance, Gree has evolved from a manufacturer of air conditioners into a diversified conglomerate with ventures in smart equipment, industrial robotics, and new energy sectors. The company now boasts annual revenues exceeding CNY200 billion (USD27.4 billion)
Currys boss warns of Chinese ‘dumping’ following Trump tariffs
Currys plc boss Alex Baldock has raised concerns about Chinese products flooding the UK and European markets via platforms such as Amazon, Temu and Shein following higher tariffs imposed by US President Donald Trump.
Russian appliance market
The ongoing global conflict significantly impacted the Russian appliance market in 2022, with a 35% contraction following the departure of major international brands. However, the market demonstrated remarkable agility, nearly fully recovering by year-end as local players filled the void. Production shifted, with some international facilities changing hands while others increased local output, strengthening ties with China.
Despite volatile exchange rates, soaring freight costs, and payment challenges, the Russian MDA/BIA market reached 18.2 million units (5.51 billion EUR) in 2022, fueled by pent-up demand. In 2023, the market saw unit and Ruble growth as conditions somewhat stabilized. However, EUR volume remained flat.
2024 brought increased payment complexities, resolved through intermediaries for China and Ruble payments for Turkey. The market continued its unit growth, maintaining stable EUR volume, showcasing unexpected resilience.
However, 2025 has begun with a sales downturn despite a better exchange rate, potentially due to global political uncertainties.
Despite sanctions, the Russian market has shown surprising stability and modest growth. Gray market imports continue to supply demand for well-known brands, and some major players are considering or have already re-entered the market.
In conclusion, the Russian appliance market has proven surprisingly resilient due to local adaptation, new trade dynamics, and persistent demand met through various channels. While future uncertainty remains, its performance highlights its adaptability
Introducing Gaggenau Beijing.
Situated in Beijing’s prime city centre, Gaggenau has unveiled its latest showroom – a space where tradition and innovation converge.Visit Gaggenau Beijing at SL4001, 4F, China World Mall, Beijing and schedule an appointment via +86 10 8535 1058.
WHITEGOODSNOW 