Tag Archives: Electrolux

Electrolux assisted cooking

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With assisted cooking functions becoming increasingly popular, consider the Electrolux 800 SenseBoil & Fry induction hob for your next kitchen design – and let you take the guesswork out of cooking!

Enabling outstanding results by automatically selecting the best settings for each dish – as well ensuring that over-boiling and over-frying become things of the past – the cooking experience is tailored to exactly what is being prepared.

👨🍳 The intuitive CookSmart Touch Display offers step-by-step guidance to inspire new culinary creations, while built-in Eco Tips provide practical advice to save energy without compromising results.

The new Electrolux Kitchen Range is rolling out across Europe now.

Electrolux Launches “Wash Life Balance” Campaign Celebrating Smarter Living

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Electrolux brand’s new global ad campaign, Wash Life Balance, that playfully shows how faster, smarter technology means less time needed for chores, and more time available for living.

“Rooted in the understanding that most people want to spend as little time on chores as possible, Wash Life Balance is a stylistic celebration of Swedish values and the human-centric innovation we bring to every product experience,”https://youtu.be/CTW00gYNN38?si=ZxHj26dlVynW2IhT

From Refrigerators to Mahogany Boats: Electrolux’s Unexpected Voyage into Marine Innovation

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When you think of Electrolux Group, sleek refrigerators, efficient washing machines, and cutting-edge kitchen appliances probably come to mind. But did you know this iconic white goods brand once made boats?
Yes — actual mahogany camping boats.
In the 1940s and ’50s, Electrolux took a surprising detour from household appliances to maritime craftsmanship. The Skärgårdsbåt S-10M (“archipelago boat”), designed by the renowned C.G. Pettersson, was a sleek, oak-framed vessel powered by a 10–12 hp Archimedes B-22 engine. It could cruise at around 10 knots and was sold at an accessible price through Electrolux’s own boat division. At its peak, over 1,000 units were sold annually.

⚙️ Innovation Born from Necessity

This wasn’t just a quirky side project. It was a strategic pivot born out of wartime necessity. During WWII, Electrolux retooled its production lines to support Sweden’s national defense. In Stockholm, the company manufactured air filters for the military. In Motala, steel fittings replaced refrigerators. And in a bold move, Electrolux entered the marine engine market by acquiring Archimedes and later Penta, coordinating both brands to sell outboard motors under different names.

After supplying engines to the Swedish navy, Electrolux faced a challenge: how to reach civilian consumers when no suitable boats existed. The solution? Build their own.

🧊 What It Means for White Goods Today

While Electrolux eventually phased out boat production in the late ’50s to refocus on its core business, the story of the Skärgårdsbåt is more than a historical footnote. It’s a testament to the brand’s adaptability, engineering excellence, and customer-first mindset — values that continue to shape its white goods innovation today.

From pivoting in wartime to pioneering in peacetime, Electrolux’s journey reminds us that great design and smart problem-solving can take many forms — whether it’s a high-performance dishwasher or a mahogany boat gliding through the Swedish archipelago.

Electrolux Sees Profits Surge in Q2 2025 Despite Revenue Decline

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Electrolux delivered a strong performance in the second quarter of 2025, reflecting the early impact of its new management team, which took the helm on January 1. Although revenues fell by 7.5% compared to Q2 2024—landing at 31.2 billion kronor versus 33.8 billion kronor—analysts had anticipated the drop. What surprised the market instead was the sharp rise in profitability.

📈 Operating profit nearly doubled, jumping from 410 million kronor to 800 million kronor, while the operating margin climbed from 1.2% to 2.5%. Net results swung back into the black, reaching 362 million kronor, compared to a loss of 112 million kronor in the same period last year.

According to CEO Yannick Fierling, the company’s core European brands continued to outperform, even amid softer demand and increased competition. The boost in European performance was largely driven by consumers opting to replace older appliances.

🌍 Regional Highlights:
– North America: Slight dip in market demand, yet Electrolux still managed to outpace the competition.
– Latin America: Consumer demand grew modestly, adding to the company’s regional strength.

A key contributor to the quarter’s strong operating profit was a €180 million gain from the sale of the Kelvinator brand portfolio in India. Net profit stood at **178 million kronor**, reversing a previous loss of 80 million, with earnings per share at 0.66 kronor versus -0.30 kronor last year.

💸 Despite the earnings turnaround, operating cash flow after investments turned negative, dropping to -741 million kronor compared to a positive 1,226 million kronor in Q2 2024.

Fierling added, Over the coming quarters, we will increase our focus on key transformation areas, building speed and flexibility across the organization.The outlook for the rest of the year remains unchanged.

Electrolux new cooker hood

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The cooker hoods in the new Electrolux Kitchen Range are not just our most striking, they’re also our most energy-efficient to date. This combination of understated design and leading edge technology makes them perfect to fit seamlessly into your next kitchen project.

The range-leading Electrolux 900 AutoSense Hood has advanced sensor technology that can intuitively detect steam, grease and odours, then automatically adjusts the fan power to freshen and clean the kitchen air. All while using our most energy-efficient motor and reducing energy use by up to 48%.

Personalisation and customisation of the kitchen ambiance is enabled by AuroraTech®, automatically adapting the colour and intensity of the hood’s light according to usage and time of day.
The new Electrolux Kitchen Range is rolling out across Europe now

Electrolux Group Boosts Circularity Goals with Expanded Use of Recycled Materials

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Electrolux Group is ramping up its circularity efforts. By 2030, 35% of the steel and plastics in its products will come from recycled sources—more than doubling its previous commitment and representing over 40% of material purchases. Announced on March 24, 2025, this new target expands on the 2018 plastics-only goal by including steel, the company’s most-used material.

Electrolux Group Unveils Sustainable Distribution & Experience Centre at Port of Brisbane

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Electrolux Group has officially unveiled its cutting-edge distribution and Experience Centre at the Port of Brisbane’s Port West industrial estate, marking a significant milestone as the first tenant to launch within Stage 2 of the precinct.Situated on a 4.22-hectare site in Lytton, the facility boasts a premium warehouse, a two-storey office, a dock office, a repairs workshop, a spacious truck apron, ample car parking, and a specially designed Experience Centre.

Tough Being Beautiful: Electrolux Redefines Swedish Elegance with Bold New Campaign

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Electrolux is unveiling a striking new brand identity, inspired by the core values of Swedish culture—togetherness, practicality, a deep love and respect for nature, and a refined simplicity. At the heart of this transformation is the launch of its latest campaign, Tough Being Beautiful, which embodies these Swedish ideals through the lens of the award-winning SaphirMatt Hob.

Rolling out this month, the campaign will make its mark across multiple platforms, including television, social media, print, digital spaces, retail environments, and e-commerce, reaching audiences in key European markets and Australia.

“Tough Being Beautiful is more than just a campaign—it’s a powerful reflection of our Swedish heritage,” says Nikos Bartzoulianos, Electrolux Group Chief Marketing Officer. “While this campaign centers around the award-winning SaphirMatt Hob, its bold and stylish interpretation of our roots resonates with everyone who has Electrolux in their home. With a fresh, dynamic approach, this initiative not only cuts through in an unexpected way but also sets the stage for an exciting brand journey ahead.”

Electrolux Group grew by 5%

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Electrolux Group grew by 5%. The Electrolux Group aims to address all stages of the value chain and has designed a strategy for profitable growth, driving sustainable innovation in the consumer experience. It also pursues increased efficiency through digitalization, automation, and modularization. Its core financial objectives include achieving an operating margin of at least 6% and a return on net assets exceeding 20% over the business cycle, with sales growth of at least 4% annually

Electrolux Group’s new sustainability goals

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Electrolux Group has set a goal of using 35% recycled plastic and steel in the products it manufactures by 2030.
The new target replaces the previous one, which focused only on recycled plastic, and expands its scope. The inclusion of steel increases the scope to over 40% of all materials purchased by the Group, approximately three times the scope of the previous target. In addition, the weight of recycled steel and plastic generated by the new target is almost double that of the previous target, which referred only to recycled plastic.The Group’s sustainability leadership has been  recognized by the prestigious EcoVadis Gold rating , placing it as a sustainability leader in its industry and among the Top 5% of over 70,000 companies globally. The non-profit organization  CDP also  recognized Electrolux Group’s sustainability leadership with an A for its climate work.