LG SIGNATURE has partnered with international style icon Olivia Palermo for a new digital campaign showcasing the brand’s sophisticated products in line with the premium brand’s philosophy, “Art Inspires Technology, Technology Completes Art.” Through its collaboration with Palermo, LG SIGNATURE will actively engage millennial consumers worldwide, sharing its message of sophisticated luxury with the digital generation.
The digital campaign features Palermo sharing how her philosophies of luxurious lifestyle, personal mission, and achievements coincide perfectly with LG SIGNATURE. Just as LG SIGNATURE does with its innovative and artistically inspired appliances, the international style authority and entrepreneur strives for perfection in everything she does, whether it’s styling an outfit for a fashion event or creating a new collection of clothing.
Olivia Palermo has cultivated a global community of fans and followers, engaging them with her warmth, wit and inimitable style. A Lifestyle Endorser for LG SIGNATURE, her participation in the digital campaign will highlight the brand’s value and authenticity to millennials, who are rapidly emerging as the world’s largest and most influential group of consumers.
A fashion creative director, model, entrepreneur and style icon, New York-based Olivia Palermo is the founder and Chief Creative Officer of the Olivia Palermo Group. With her finely-honed ability to curate and harmonize diverse elements, Palermo will curate how art and technology affects her lifestyle, defining herself as an intuitionist, curator, expressionist, and multi-tasker. Synonymous with premium living at its best, Olivia Palermo is a perfect match for LG SIGNATURE.
“I am thrilled with the honor of working with LG SIGNATURE,” said Palermo. “A premium lifestyle is one where you can always feel like the best version of yourself. It’s a feeling of luxuriousness found in the appreciation of simplicity and efficiency, that technology makes a possibility – and LG SIGNATURE seamlessly enables all of that without having to sacrifice beauty.”
“We are delighted to be partnering with Olivia Palermo, as she represents exactly what LG SIGNATURE stands for. Her elegant style and drive to bring perfection to everything she does makes her a wonderful ambassador for the brand,” said Kim Jin-hong, head of LG’s Global Marketing Center. “Working with such an influential fashion-world icon once again highlights how we are bringing art and technology together.”
LG SIGNATURE offers a diverse and growing lineup that includes new 88- and 77-inch 8K OLED TVs, the Wine Cellar, InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine, and more. Uncompromising quality and a focus on the essentials are built into every one of the brand’s innovative products. To learn more about LG SIGNATURE, please visit www.LGSIGNATURE.com.






At this year’s IFA Global Press Conference in Berlin, Beurer presented the maremed® sea air simulator, which creates a marine climate at home. The product cleans, mineralises, sterilises, ionises and humidifies the ambient air. The modern, coordinated system works through the addition of special natural sea salt that contains more than 65 trace elements. The device simulates the biodynamics of the seaside using a patented principle: sea salt solution (the maremed® special sea salt is blended with water to create a sea salt solution), air cleaning (the fan draws in the ambient air; a pre-filter removes dirt particles, pollen, fine/domestic dust and animal hair from the air), sterilisation (through the use of the UVC lamp, up to 99% of bacteria, viruses and micro-organisms are eliminated from the water), mineralisation (just like in nature, the air flowing through is enriched with minerals from the water by a water evaporator block), air ionisation and humidification (the ioniser part performs additional ionisation and cleaning, before the mineralised air is returned to the environment). The appliance can improve breathing intensity and general well-being. It humidifies the airways in a natural way, helps to relieve asthmatic symptoms and promotes restful sleep. The air is humidified without vapour or salt deposits forming. The device can be operated via the LCD display with a sensor touch button. User can also choose between three fan levels, a timer function (1-24h) and a night mode. The product is suitable for room sizes of up to 50 m² and is easy to clean.






