Vestel signs licensing agreement with South Korea’s Daewoo Brand!

Vestel signs licensing agreement with South Korea’s Daewoo Brand!

Bringing to 157 countries worldwide the leading-edge technologies it manufactures in Turkey, and having been Turkey’s exports champion in consumer electronics for 23 years, Vestel has initiated yet another strategic collaboration in exports by signing a 10-year licensing agreement with with POSCO INTERNATIONAL Corporation, holders of the Daewoo brand, to allow Vestel manufacture and sell major appliances and TV sets with the Daewoo brand.

Vestel is set to export these products to nearly 50 countries particularly in Europe as well as Russia and the Turkic Republics, further cementing its strong position in both European and Asian markets.