Remarkable performance over the first 3 months of the year, according to an independent panel listing all traditional distribution in France: #1 vacuum cleaner in France (22.9% market share in value) #1 in the stick vacuum cleaner segment, a first in our history (34.7% market share in value) The new X-Force Flex 13.60, made in France, is already in the Top 3 best-selling vacuum cleaners! With more than 28,000 units sold in three months of this model,
Electrolux Group has named Vincent Rotger as its new Chief Strategy Officer, effective June 12, 2025. He will relocate to Stockholm to lead business strategy, mergers, and acquisitions, reporting to CEO Yannick Fierling.
“I am committed to sustainable development and excited to join Electrolux Group, a leader in this field,” Rotger stated.
With 27 years in the household appliance industry, Rotger’s career spans Whirlpool, Haier Europe, and Everever, a French sustainable appliance startup. He succeeds Henrik Dagberg, who steps down after eight years. Fierling expressed gratitude, saying, “Henrik’s impact will be felt for years to come.”
Rotger’s leadership is expected to strengthen Electrolux’s strategic growth and sustainability efforts.
Haier Europe, the world’s top company in the large household appliances sector, will showcase its innovations at IFA in Berlin with a 3,000 m² exhibition space, inaugurated by CEO Neil Tunstall.
Introducing the All-New Pro Harmony® Induction Range from Thermador. No other range moves like this, cooks like this or inspires like this. This isn’t just a range. It’s a revolution in the kitchen.
These new ranges come fully equipped with:
⚡️ PowerBoost®
⚡️ Full Access® Telescopic Racks
⚡️ HeatShift®
⚡️ MoveMode®
⚡️ Flexible cooking zones
Chinese home appliance giants like Midea, Haier, and Hisense have spent years acquiring international brands to expand globally. Previously, they kept their original brands domestic, but since the pandemic, they’ve embraced a more visible global presence—Hisense and Haier even sponsor major sporting events.
Many leading brands now belong to Chinese corporations, including Toshiba, Sanyo, Candy, and GE Appliances. This strategy has propelled them to industry dominance—Hisense and TCL rank among the top three global TV brands, and Haier leads in total revenue.
Younger consumers prioritize quality over brand reputation, boosting trust in Chinese products. However, managing multiple brands brings challenges—Hisense and Haier’s premium positioning may eventually lead to internal pricing competition.
The iconic Hoover factory in Merthyr Tydfil is set for demolition, closing a chapter in the town’s industrial history. Once employing 5,000 workers, the site has been a distribution base since production ended in 2009.
Hoover, now owned by Haier, is shutting operations entirely, thanking Merthyr for its role in their journey. The Walters Group plans to redevelop the land for 400+ homes by 2026, pending planning approval./
Electrolux Group is ramping up its circularity efforts. By 2030, 35% of the steel and plastics in its products will come from recycled sources—more than doubling its previous commitment and representing over 40% of material purchases. Announced on March 24, 2025, this new target expands on the 2018 plastics-only goal by including steel, the company’s most-used material.
Electrolux Professional Group is proud to announce that we have been awarded the prestigious gold medal in the EcoVadis Sustainability Ratings. This recognition places us in the top 5% of companies assessed globally, highlighting our firm commitment to sustainable business practices.
Whirlpool Corp a global leader in home appliances, is making a bold financial move by issuing $1.2 billion in bonds following its recent downgrade to junk status Whirlpool, a global manufacturer of major home appliances, aims to use the proceeds from this bond sale to pay off debt under its current term-loan facility,
Samsung Electronics Co., Ltd. today announced a partnership with chef, restaurateur and cookbook author Jamie Oliver, which will bring an exclusive new range of simple, easy-to-make, family-friendly recipes to Samsung’s Bespoke AI appliances and smart devices.
Jamie designed the new recipes with Samsung’s AI technology in mind, and how it can help us live smarter; from ovens that cook two dishes at two different temperatures at once, to refrigerators that suggest recipes based on the ingredients you already have at home.
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