The launch of the Excellence Line onto the European market started in June. Alberto Bertoz, Senior Vice President International, talks about new opportunities and the strong position of the V-ZUG brand in the international business.
New Electrolux induction hob
Flexibility in your kitchen design, consider the new Electrolux TotalFlex induction hob.
Just switch on the hob and place a pan in any place that you find convenient. The TotalFlex automatically detects pans of any shape or size, allowing you to cook anywhere on the hob’s surface.
For increased usability, it’s also possible to combine two zones into one larger one, so bigger pans or a plancha grill can be used without any problems.
As soon as a cooking zone is in use, the timer of any position can be called up quickly and easily via the touchscreen display. And because each dish is individually and precisely timed, you can be assured of absolute control over the cooking process.
The TotalFlex also features Hob2Hood, a handy function that automatically controls the extraction power and the hood lighting, leaving the cook hands-free to concentrate on perfecting their dishes.
Bertazzoni new built-in appliances
https://universal.bertazzoni.com/products/modern-series
Bertazzoni Modern Series is a very Italian story of style and design where engineering, quality of materials and craftmanship produce a work of both art and science.
Beko new eco appliances
Beko unveiled seven sustainable products including a washing machine/washer dryer, oven, tumble dryer, refrigerator, espresso coffee maker and dishwasher to help consumers reduce their impact on the environment. The innovative products use recycled materials such as such as PET bottles, fishing nets; bio-composites such as coffee residue and eggshells; as well as detergent saving technologies for sustainable living.
At the event, Beko shared a Europe-wide survey on people’s attitudes and concerns about sustainability. Its results show that the vast majority of Europeans (UK 88%, IT 88%, ES 87%, DE 84%, FR 78%, PL 74%) of the six countries asked said they feel it is their personal responsibility to make a difference by minimizing waste, water and energy use in their daily lives. The number of people thinking it is down to others, such as the government or business, or who think that they cannot make a difference, is negligible.
Recycling is found to be the most popular activity linked to sustainability that people practice at home. Interestingly, this activity scores significantly higher in the UK market at 84% compared to all others, with Italy coming closest at 78% and Germany last at 66%.
When asked what else they could do to protect the planet, respondents list in order of effectiveness, buying sustainable products, fighting food waste, reducing air travel and eating less meat. The main obstacle to living more sustainably at home is found to be the perception of high prices of sustainable products in all countries.
Price is the most important decider when buying a home appliance, with longevity and environmental friendliness coming in after, despite most of the respondents (IT 88%, ES 86%, FR 85%, PL 84%, UK 77%, DE 75%) agreeing on the importance of purchasing sustainable home appliances that have a meaningful positive impact on our planet.
Hakan Bulgurlu, CEO of Arçelik, said, “Our goals in sustainability and our leading efforts in innovation are two great parts of the same whole. Their evolution depends on each other. It is up to us to find better, more environmentally conscious ways of conducting our lives. With a series of eco-friendly Beko appliances, customers can now fully equip a sustainable home.”
Arçelik’s CMO, Zeynep Yalım Uzun added “Beko’s brand purpose is empowering future generations to live healthier lives, which is only possible by living more sustainably and working towards a healthier planet. All our actions and every product we use has an impact on nature. So, beyond this seven-product portfolio, we are eager to adapt our existing technologies to make all our appliances more environmentally friendly too. For Beko, this is only the beginning.”
“At Beko, we are passionate about democratizing technology, making it affordable and ensuring that as many people as possible have access to it. By making sustainability a business model and integrating it into everything we do, we strive to reduce human environmental damage through developing high-performance, durable, affordable home appliances that are also eco-friendly”, said Arçelik’s CCO Ragıp Balcıoğlu.
”We have to protect and preserve the environment for future generations and now, more than ever, we must act and make changes in this direction. Beko has taken this step and we are proud to offer Romanian customers access to ground-breaking products that will help them lead a sustainable life. We actively support the group’s mission on sustainability and have integrated this component as a vital part of our business model, and the production unit in Ulmi, the only 4.0 factory in Romania, represents our commitment in this direction”, said Murat Büyükerk, Chief Arctic Executive Officer.
Products with recycled materials for the planet:
EcoTub Washing Machine & Washer Dryer*
- Plastic waste transformed into a valuable alternative raw material
- Approximately up to 60 recycled 0.5L PET bottles used in the tubs of washing machines and washer dryers on certain models
- Recycled PET flakes used along with other plastics and additives without an effect on the tub’s effective performance
- World’s first example of this type of application in home appliances
- This eco-friendly new manufacturing method significantly lowers carbon dioxide emissions
- Since the beginning of this project in 2017, 58 million plastic bottles have been recycled with a reduction of CO2 emissions by almost 2,200 tons.
EcoFiber Oven
- A sustainable material from recycled fishnet waste and industrial thread waste
- 5% recycled fishnet waste and 65% industrial thread waste used in plastic parts such as door decor plastic and display cover
- 50% of the BI Oven inner display cover made from industrial thread waste
GreenDry Tumble Dryer
- Uses recycled plastic in 15% of its plastic parts on average, including in the water tank housing and back cover
- In the past two years, 2,420 tonnes of plastic were recycled for this cause.
Products with bio-composites for the planet:
BioCycle Refrigerator
- Durable components composed of bio-based plastics
- Egg trays made from eggshell wastes and bioplastics
- Each fridge’s two egg trays** contain eggshell waste from 5 eggs.
- The fan cover is 100% bio-based plastics (33gr) from sustainable resources such as corn starch or sugarcane
- The door seal is 25% bio-based (soybean oil) materials (195 gr).
BioCoffee Espresso Machine
- Developed with bio-composite technology
- Each Espresso Machine is made of five cups of coffee residue, reducing carbon footprint by 5% in bio-composite parts
Product that reduces chemicals:
AutoDose Dishwasher
- AutoDose dispenses the right amount of detergent for sparkling clean dishes every time
- In each wash, up to 28%**** less detergent used with Autodose for a healthy living on a healthy planet
*Current products available from the Çayırova Washing Machine Plant are 8-9-10 kg 1400-1600 rpm WM and 8/5kg & 10/6 kg WD. The target is to expand PET usage to other plants.
**The number of egg trays can change according to the model
*** For lightly soiled dishes & gel detergent usage
BORA REVOLUTIONARY STEAM OVEN
https://m.youtube.com/watch?v=S7daMAXK3ic
Passionate about steam.
Having developed the revolutionary BORA extraction technology, we are now using steam in its finest form – for cooking. The BORA X BO – the first flex oven and professional appliance for the household sector – is bringing the new comfort of cooking into the kitchen.
Foldable 19-inch full-graphic touch display,
high-resolution, with sensor technology
similar to a smartphone
BORA Clear View provides good visibility: the steam is automatically extracted backwards out of the oven chamber before the door is opened. This prevents users from getting a face full of steam when they open the door. The duration of the extraction and the amount of steam to be extracted can be freely adjusted. Users can also completely disable the steam extraction or open the door before the steam has been extracted.
If the BORA Smart Open door function has been activated, the steam will be extracted from the oven chamber before the door is unlocked. This prevents users from getting a face full of steam when they open the door. If they leave the door in the same position after it has been unlocked, it will close automatically again after a while – protecting the food and saving energy!
BORA X BO thoroughly cleans and descales its oven chamber with hot steam and the environmentally friendly active ingredients in the BORA cleaning cartridge. This cleaning method is extremely convenient for users and ensures a long appliance life.
The unique multi-point food thermometer enables users to reliably determine the optimum cooking temperature. Located at the top of the oven chamber, it is inserted into the food to be cooked, e.g. meat or fish. The user does not even have to search for the optimum measuring position as there are multiple measuring points along the probe so as to always detect the coldest area in the food. Once the food has reached the pre-programmed target temperature, the cooking process automatically finishes.
Dimensions (width x height x depth)595 x 595 x 580 mm
AO Boss talks about recycling ♻️
AO MD, Rob Sant, recently chatted with British Plastics and Rubber about the AO Recycling plant, our plans for the future and the waste management industry.
GE Appliances celebrates business transformation
CEO Kevin Nolan and Louisville Mayor Greg Fischer recognized GE Appliances’ remarkable business transformation over the last five years by renaming the loop at Appliance Park to GEA Way. The “GEA Way” reflects our better way of doing business and the winning approach underway since 2016 that’s resulted in:
✅ Double-digit growth
✅ $1 billion in U.S. investments
✅ 2,000 American jobs created
✅ Meaningful investments in local communities
✅ New, innovative microenterprises and more.
Along with the ceremonial street naming, Mayor Fischer declared today “GEA Way Day.”
https://geappliancesco.com/the-gea-way-ge-appliances-celebrates-business-transformation/
V-ZUG Red Dot winning ovens
The minimalist design and intuitive operation of the V-ZUG Excellence Line ovens and steam cookers won over the RedDot Award’s expert jury across the board.
Our Excellence Line, winner of the Best of the Best award, is now on display at the Red Dot Design Museum in Essen, the largest museum of contemporary design, until May 2022.
How Location-Based Technology Empowers Electrolux Smart Home Appliances
Electrolux is a leading global appliances company, producing a wide range of consumer electrical goods, including washing machines, cookers, vacuum cleaners, refrigerators, etc. Since 2017, Electrolux has been investing in ‘connected appliances’ as part of its digital transformation agenda, and to shift its business model from the traditional business-to-business (B2B) to business-to-consumer (B2C).
In 2020, Electrolux and IBM’s The Weather Company announced a new collaboration to use location-based Artificial Intelligence (AI) to enhance customer experience and help increase the energy efficiency of home appliances in order to reduce their impact on the environment.
AI-enabled weather forecasting
IBM’s weather API (Application Programming Interface) provides hyper-localized data on air quality, pollen levels, humidity and temperature to Electrolux. This data is then used as a basis for smart app recommendations about when to use appliances such as clothes dryers, air purifiers and air conditioners. For example, after reading the weather forecast, the smart app will give recommendations on the best time to start the dryer because it’s about to rain, or when to turn off the air purifier because the air quality that day is good.
With supervision from an experienced team of meteorologists, IBM uses AI and analytics to pull weather models together with relevant data sources and arrive at the most accurate forecast. The process includes a next-generation AI-enabled weather forecasting model called IBM GRAF (Global High-Resolution Atmospheric Forecasting) system. IBM GRAF uses Machine Learning to rapidly update atmospheric changes hourly and at a 3km resolution.
Connected home ecosystem
The real-time, location-based weather predictions are made available through the Electrolux Life App. Users are prompted to use their clothes dryer when rain is forecasted or when the air quality is not acceptable for air-drying. Similarly, the application recommends not to use the dryer when the outdoor weather is optimal for air-drying, thus saving energy.
The app can also control inputs for other appliances, such as the humidity control for air conditioners and accurate readings of indoor and outdoor weather to inform the use of air purifiers. An entire ecosystem of multiple connected appliances benefits from access to accurate weather forecasts, as well as environmental factors such as air quality, pollen, pollution and more.
Electrolux Life App with IBM weather notifications | Image credit: IBM
Location tech enabling hardware-as-a-service business model
In 2019, Electrolux kicked off trials of new hardware-as-a-service business models in Sweden and China, enabling consumers to subscribe to, rather than purchase, its products.
For instance, in Sweden, customers can subscribe to a robotic vacuum cleaner on a pay-per-use basis from only 1 SEK per sq m cleaned. The vacuum cleaner is equipped with a variety of sensors and software, including a location-based 3D Vision camera and laser for accurate navigation and area cleaned calculation. With Electrolux connected ecosystem technology, users can control the product via an app and schedule cleaning when they are away from home as well as monitor the number of sq m cleaned each month.
Demand planning and prediction
Electrolux also uses AI to plan and predict demand. By enhancing its historical sales data with data from external sources, the company ensures that retailers have the right goods when customers are demanding them.
For example, weather data is used to predict sales of air conditioners during summer time in Sweden. Using advanced statistical models, the data science team at Electrolux predicts the exact amount of the right products to be supplied to retailers at specific times of the year.
In addition to weather data, the company also monitors the Internet for online reviews, ratings and prices of products in both retail stores and online stores, including price promotions by competitors. It uses this data to avoid oversupply, hence retailers do not need to offer excessive discounts due to overstocking.
Since Electrolux products are supplied to different parts of the world, location technology is crucial to tune its manufacturing, distribution and customer supply chain. Based on the demand prediction, products are distributed from warehouses near the factories or plants, to redistribution centres. The demand planning practice helps optimize suppliers, logistics chains and transport, giving Electrolux a competitive advantage in the white goods market.
Ultimate Products acquire the Salter brand
Ultimate Products are delighted to announce that we have agreed terms to acquire the Salter brand. Dating back to 1760, Salter is the UK’s oldest housewares brand and is the UK market leader in kitchen and bathroom scales. Since 2011, we have been selling Salter branded kitchen electrical cookware under a very successful license, and are very pleased to bring scales, kitchen electrical and cookware together under one roof as a combined offer for our customers.
Commenting on the acquisition, CEO @Simon Showman said “it will enhance and diversify our existing exceptionally strong portfolio of value-focussed consumer goods brands. We already have a close relationship with Salter and its customers as a result of our long-standing licensing agreement and we look forward to growing the brand further both in the UK and internationally in the coming years.”
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