Samsung and Patagonia

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Samsung and Patagonia worked together to design a washing machine cycle and filter that drastically reduce the release of microplastics during laundry while maintaining high cleaning performance. Patagonia, a brand known for its commitment to the environment and to sustainability, assisted Samsung in product testing and research, while the Korean manufacturer provided the technical expertise. The partnership aims to combat ocean pollution by preventing microplastics from entering the water stream during laundry.
The end result of the collaboration is the Less Microfiber Cycle and a new filter installed in a new range of appliances. The combined use of the special cycle and filter, according to Samsung, reduces the release of microplastics by 54% and blocks them from escaping into the water outlet.

The Less Microfiber Cycle can be installed as an update on compatible washing machines in Korea and the U.S. later this year. The Less Microfiber Filter will be available in select Samsung washing machines in Europe in the second half of 2023. The good news here is that users of other washing machine brands will also be able to purchase the filter separately and install it on their washers.

CANDY: 1ST PLACE IN ITALY FOR WASHING MACHINES

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THE ITALIAN BRAND ACQUIRED BY HAIER HAS CONQUERED THE LEADERSHIP IN ITALY IN THE WASHING SEGMENT WITH A VOLUME SHARE OF 12.4%
Candy in 2022 was the most important brand in Italy in the washing segment with a volume share of 12.4%. The company acquired by the Haier group in 2019 thus consolidates its position in the Italian home appliance market, in which it has been an iconic brand for over seventy years.

Ufesa Duet air fryer

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First established in 1975, OCU is the oldest consumer organisation in Spain. It now has more than 305,000 members Given its great demand, the Organization of Consumers and Users (OCU) has analyzed 21 models of air fryers of various brands and has determined that the Ufesa Duet consumes little energy and is one of the best value for money.

Weighing less than 3 kg and with a 2 l capacity, it is perfect for preparing recipes for one or two people; while it has 6 preset programs: fry, toast, roast, bake, reheat and keep warm.

Its 360° high-speed air circulation technology allows healthy cooking with crispy results. For greater ease of use, it has a timer of up to 60 minutes and a temperature control of up to 200 °C with digital control

HAIER EUROPE: SABRINA ZARA IN CHARGE OF SALES, ATENA MANCA LEADS MARKETING

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They will lead sales and marketing strategies for the three brands Candy, Hoover and Haier

2023 for Haier Europe begins with two new names at the top of the commercial and marketing area. Sabrina Zara, former marketing director for Italy, is the new Haier sales director while Atena Manca, formerly Haier and IoT brand manager, will lead the marketing division as Marketing Leader Italy.

Both will report directly to Emiliano Garofalo, Italy country manager, and will be in charge of sales and marketing strategies, respectively, for the three brands Candy, Hoover and Haier with particular attention to the development of IoT ecosystems and the concept of ‘zero distance to consumer’.

The decision to focus on two managers already in the team – explains a note – underlines the commitment of the Italian branch in supporting the consolidation of internal growth paths.

China’s Hisense becomes Slovenia’s largest exporter

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The production lines have been busy at the Hisense factory in the town of Velenje in northeast Slovenia, as the demand for its household appliances steadily grows in Europe.

Hisense, a Chinese multinational major appliance and electronics manufacturer, holds a five percent share of the European market, but the company has set itself higher goals for the near future.Europe is a big market with a lot of potential,” Jianmin Han, the Chairman of Hisense Europe, tells CGTN. “Our target in three years, by 2025, is to achieve 10 percent of the market [share] in two segments, to really become a tier two brand in Europe.”

The Chinese home appliance giant established itself as Slovenia’s largest exporter, significantly surpassing the country’s other major exporters like Renault and a couple of local domestic pharmaceutical companies.

Not many expected these results in 2018, when Hisense acquired Slovenian producer Gorenje. Founded over 70 years ago in the former Yugoslavia, Gorenje produced and exported home appliances across Europe.

But five years ago, stiff competition forced the Slovenian government and the Gorenje shareholders to decide whether to integrate it into a bigger system or let it embark on a path of slow and inevitable demise.

They decided to invite China’s Hisense to buy Gorenje, in a bid to give the company and the community, a new lease of lifeIn 2021, its exports reached $2 billion, and even higher numbers are expected for 2022.

Hisense has secured thousands of jobs in Slovenia,

Groupe Brandt

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Every 22 seconds: this is the frequency with which a cooking appliance was manufactured in Groupe Brandt factories in Orléans and Vendôme in 2022. 🎯 More than a slogan, sustainable French manufacturing is for the Brandt Group a commitment that continues in 2023 with: – Product innovations thanks to the unique know-how of their teams – Certifications and partnerships to promote French industry Origine France Garantie La French Fab – Services, tools and content to extend the life of our products:

Whirlpool not to vanish from Europe

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The future of Whirlpool EMEA has been in doubt for months, and there was long speculation that the US home appliance maker would exit Europe, Middle East and Africa entirely, but the company has finally opted for a less radical solution in the form of a joint venture with arch-rival Arçelik, which is present in Europe primarily through its Beko brand.
The two firms have announced that they will transfer their European subsidiaries to a new entity to be called Beko Europe BV. Upon completion of this transaction, it is expected that 75% of the new company will be owned by Arçelik and 25% by Whirlpool. The business still needs to be approved by the responsible institutions, and the entire process of creating a new joint venture will take up to a year. Until then, the two companies will operate completely independently and without changes.
Market fears that the established and well-known Whirlpool brand could completely disappear from European stores in the event of the sale of Whirlpool EMEA will ultimately not come true. The newly formed company will have regional rights to both the Beko and Blomberg brands as well as the Whirlpool brand. And for 40 years. But he will also work with others such as Grundig, Hotpoint, Indesit and Bauknecht. The KitchenAid division is being spun off and will remain fully owned by Whirlpool.
Personnel issues and other specific steps regarding the structure and functioning of local offices are not yet known. However, the optimization and merger of branches in individual countries appear to be inevitable parts of the whole process. Both companies have so far refused to discuss the future structure in any way.

We are preparing a detailed analysis of what this change will mean for the home appliance market in Europe and here.

Whirlpool top Employer

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With a score of 92,23% whirlpool are proud to announce that they have been certified as a #TopEmployerEurope2023 by the Top Employer Institute, thanks to individual achievements reached in France, Poland, Italy, the UK, and Germany!



This certification recognizes their efforts in creating a working environment that empowers our people and strengthens their skills. Whirlpool Corporation stood out in the categories of Career Paths, Diversity & Inclusion, and Sustainability.

SEVERIN WITH KITCHEN APPLIANCE EXPERTISE

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SEVERIN is exhibiting at the Ambiente consumer goods fair with a portfolio focused on innovation and kitchen expertise. The company demonstrates how filter coffee convenience can be rethought with the unique fully automatic filter coffee machine, FILKA. A new range of cordless kitchen aids opens the year of the kitchen at SEVERIN and rounds off the portfolio of the trade fair presence.


At the start of 2023, Ambiente is also returning from the compulsory Corona break. From February 3rd to 7th, 2023, the big reunion of national and international exhibitors and trade visitors will take place at the exhibition center in Frankfurt am Main. The world’s leading trade fair for the consumer goods industry welcomes the industry under the motto “Home of Consumer Goods”. As an established brand in the kitchen and household appliance industry, electrical appliance manufacturer SEVERIN will also be there again. SEVERIN CEO Dr. Joyce Gesing:

“Even if Corona has brought many changes with it, the high relevance of this platform for the industry can hardly be despised. That’s why we appreciate this opportunity to exchange fresh ideas, unique developments and a focused portfolio. We look forward to first-class discussions with our trading partners and customers and also welcome new faces to our stand.”

In Hall 8.0 at Stand A14, the Sauerland company will once again be demonstrating its many years of expertise in the filter coffee preparation segment. The innovation FILKA, a fully automatic filter coffee machine, combines comfort and enjoyment in a unique way. At the push of a button, the FILKA freshly grinds coffee beans and brews a single portion or up to ten cups of coffee in a cup, to-go mug or pot.

Ambiente follows on from the successful market launch of the product in autumn 2022. If you haven’t had the chance to experience the new product live, the SEVERIN team will be happy to welcome you with a cup of fresh filter coffee at the stand.

At the same time, the manufacturer is introducing a new series of wireless kitchen appliances. The cordless hand mixers, hand mixers and multi-choppers herald a year of numerous kitchen innovations from the brand. With them, the user enjoys unlimited freedom in indoor and outdoor kitchens. This means more flexibility in the use of the work surface due to independence from socket positions. At the same time, cables no longer block the way or end up in the food.
SEVERIN is a leading international manufacturer of intuitive, innovative and sustainable electrical household appliances. As a German quality brand with a 130-year history, SEVERIN stands for reliable and durable products that make everyday life easier for customers. With its headquarters in Sundern (Germany), six of its own sales companies in Europe and a long-standing presence in Asia, SEVERIN is globally active and supplies customers all over the world.

Energy features ignored

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Household Appliances
Energy efficient features “ignored” by 9 out of 10 homeowners, Beko finds
A new survey of 6,000 homeowners and renters from across the globe, commissioned by leading appliance brand, Beko, has revealed that nearly 9 in 10 (89%) respondents globally ignore what’s best when it comes to energy efficiency in the home, despite 80% of those surveyed knowing how to use their household appliances in an energy efficient way.
The survey looks at global consumer attitudes and behaviours concerning energy efficiency and is part of its latest campaign to shed light on how kitchen appliances are used efficiently in the home.

While these results paint a contradictory picture of household efficiency, findings have shown that globally, almost 9 in 10 (87%) believe in the importance of energy efficiency and 78% take an interest in purchasing products that look to improve their household’s efficiency. However, the majority of respondents admitted to engaging in energy inefficient behaviours that are known to waste energy including:

Leaving the fridge door open when deciding what to eat (29%)
Leaving a freezer plugged in when it’s got nothing in it (20%)
Leave gadgets on charge for longer than they need (37%)
‘Settingsphobia’ – a term coined by Beko – is also to blame for inefficient energy practices in the home as almost 3 in 5 (59%) people are worried they’ll choose the wrong setting when using household appliances, but out of fear stick to the same, sometimes inefficient setting.


Akın Garzanlı
Akın Garzanlı, Chief Marketing Officer at Arçelik commented: “The data gives us a fascinating insight into how attitudes towards energy efficiency are evolving across the globe. At Beko we’re continually striving to provide high quality products that suit the changing needs of our consumers and of the environment. While we look for ways to innovate solutions to more efficient living, building on our latest SaveWater™ and popular AquaTech® technology, which offers an energy efficient and sustainable home experience, it’s interesting to understand how households are responding and this will help to inform how best we can help as a corporation”.

Gen Z revealed as generation with surprising behaviours
Gen Z were revealed as one of the most knowledgeable demographics when it comes to energy efficiency with over 60% of Gen Z reading the instructions whenever they buy a new appliance, the study found. Despite this product knowledge, data shows Gen Z can often make accidental mistakes when it comes to their appliances, with 76% having used the wrong setting on their appliance, causing them to spoil their food/drink or damage their clothing.

Those older than 64 are unaware of benefits of energy efficient products
Actions speak louder than words when it comes to energy efficiency for those over 64 years of age, as findings reveal a substantial disbelief in energy efficiency products, but a strong belief in energy efficient actions.

The survey revealed that those over 64 are the generation least likely to prioritise energy efficiency when buying new products, with only 6 in 10 (63%) taking action, compared to younger generations (81% of Millennials) – and nearly 7 in 10 (67%) not interested in replacing their current products. However, those over 64 are the generation who claimed to be most aware of how to use all their appliances in the most efficient way (86%), despite the majority sticking to the same settings on their washing machine.

The survey also offers insights into how attitudes and knowledge regarding best energy efficient practices in the home differ across age groups. People over the age of 64 cited leaving the oven on whilst not in use (56%) and putting the heating on whilst the windows were open to dry clothes (56%) as inefficient practices, whilst almost a third (28%) of Gen Xers admitted to leaving an empty freezer plugged in.

The findings, which have demonstrated a gap between knowledge and behaviour within consumers globally, highlight the need for greater action in ensuring consumers are maximising the efficiency of appliances at home.

Conscious of the results, Beko is partnering with Youreko, an energy efficiency tool that calculates the lifetime running costs of appliances, to provide information to consumers on potential cost and energy savings when choosing new products.


Youreko calculator
This feature is currently available for consumers to use on the UK Beko website and Beko Poland, and will be integrated into Beko’s Germany, Romania, France, Italy, Austria, Spain and Netherlands sites as well. The partnership involves the integration of the Youreko tool on Beko’s website to display information to the general public on how energy efficient Beko’s appliances are compared with least energy efficient models and how much money the manufacturer’s appliances could save consumers in the long term. The tool supplements the listings of Beko’s washing machines, tumble dryers, dishwashers and refrigerators which all boast energy efficient technologies within, the company says.

For more household appliance news, click he

appliances, Beko, consumer survey, eco-friendly, energy efficiency, energy efficient, energy savings, survey, sustainability
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