Samsung continues to add to the range of Home Appliances for the UK with new built-in dishwashers
For many consumers the flexibility of seamlessly adding additional Samsung products to their existing home products can be achieved with the app #Smarthings
Manuela Figini is the new Marketing Director of Polti Spa, an international player on the Small Appliance market and leader in steam applications, both in terms of ironing and cleaning in the home
Fisher & Paykel UK has appointed Katie Hickling as area account manager for the South-Central region in the UK.
Thfirst GRAEF kitchen machine for the catering kitchen: the CHEF X! The powerful 1,400 watt high-performance motor with its 10 speed levels ensures the perfect menu and the four-winged, titanium-coated angled blade effortlessly pulverizes even the most demanding oyster shells. Easy to use, easy to clean and durable – the CHEF-X was developed for everyday use in professional kitchens and not only saves time, but also space on the worktop thanks to its compact size.Multifunctional food processor for the professional kitchen
High durability and capacity
Robust housing design with a firm footing for demanding professional tasks
Kenwood’s new digital campaign, built on a passion for design and expertise in the kitchen, focuses on those who have become real food-themed reference points on social media , authentic representatives of the passion for home cooking .
The numbers of this project are: 12 food influencers involved , over 100 videos shared during 2023 to an aggregate fan base of more than 14 million users . These figures reflect Kenwood’s goal of communicating in simple, authentic and personal language through influencer activity across their social media channels on Facebook, Instagram, YouTube and TikTok. The forecast is to double the brand’s organic visibility on social networks and significantly increase direct traffic from social networks to Kenwood Club, the recipe sharing platform which represents the heart of the brand’s editorial positioning.
“ The new strategic plan represents a significant evolution for the brand – comments Andrea D’Aloia, Italy marketing director of the De’Longhi Group -. We want to reach people’s homes not only with the quality of our products, but also and above all with our vision: preparing food at home thanks to Kenwood is easier, more fun and guarantees exceptional results. Influencers are the link between our philosophy and everyday life ”
The BCC automatic espresso coffee machine from the Smeg Group has been recognized as a finalist for the DesignEuropa Award from the Euipo -Intellectual Property Office of the European Union- in the Industry category.
Haier UK has opened a Design Activation Centre in London – the third of its Centres in the UK and the first in the South of England.
Electrolux Home Products recalled about 13,600 Frigidaire Gas Laundry Centers
The problem, according to the U.S. Consumer Product Safety Commission recall notice, is “The felt seal on the dryer drum can be folded inward which can lead to lint accumulation, creating a fire hazard.”This recall involves all Frigidaire Gas Laundry Centers with model numbers FFLG4033QW and FFLG4033QT. The Laundry Centers were sold in white and titanium colors and have “FRIGIDAIRE” written below the dryer door. The serial number is located on a white sticker inside the dryer door, and the following serial numbers are included in this recall:
Model Numbers
Serial Numbers
FFLG4033QWX
4E44114739 through 4E81603034
FFLG4033QTX
4E44308482 through 4E81603380
Remedy:
Consumers should immediately stop using the dryer of the recalled Laundry Centers and contact Electrolu
Haier Appliances India, a global provider of home appliances, has entered into a Memorandum of Understanding (MOU) with the Department of Skills, Employment, Entrepreneurship and Innovation of the Government of Maharashtra. The partnership is geared towards fostering skill development and empowering the youth in the region
According to statistics about worldwide electronic waste,* every Swede generates 20 kg of electronic waste annually. With the launch of AtEase, Electrolux Group’s new product subscription-based service for Sweden, consumers can make more sustainable choices for the home.
AtEase is part of Electrolux Group’s ambition to reduce electronic waste and contribute to the circular economy, with Swedish consumers having the option to subscribe to a new product or a refurbished one.
AtEase is an all-inclusive service that covers everything needed to keep the appliance running smoothly, including proactive maintenance, automatic shipments of accessories, and support (the appliance is replaced within three days if a fault occurs during the subscription). Crucially, every product returned to Electrolux Group is refurbished for reuse or gives life to new appliances by donating its parts.
“If the product is too damaged or worn to be refurbished, we can reuse parts such as circuit boards, rubber bumpers, or casings to extend the life of other products. In fact, 75% of the parts we use in the refurbishment of a robot vacuum cleaner have been harvested from an end-of-life product,” says James Ostridge, Product as a Service Director.
The products currently offered through AtEase include the Pure i9 Robotic Vacuum Cleaner, Well A7 Air Purifier and Pure A9 Air Purifier. Further floor and air care products will be introduced later this year, and more products, including kitchen and garment care, will be added to the service over time. The launch of AtEase is a natural step following a successful pilot launched in 2019 to offer Swedish consumers the Pure i9 on a subscription pay-per-use basis. AtEase will also be introduced to further markets beyond Sweden in the coming years.
Since July 2022, Electrolux Group has also offered landlords in Sweden a similar program of appliances-as-a-service for installations, maintenance and repair of appliances, prolonging the product life span and reducing electronic waste.
Meanwhile, in Singapore, the company launched a similar direct to consumer subscription model last year that offers the rental, set up, repair and recycling of products.
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