Hitachi has relaunched its home appliances business in the Philippines with a new agent and support provider. Beko Philippines announced that it will now be in charge of the distribution and after-sales services for Hitachi-branded home appliances in the domestic market
SMEG Germany new boss
SMEG Germany/Austria welcomes Uwe Blanarsch-Simon as the new managing director

Haier Europe has appointed Francesco Di Valentin as the company’s new Chief Business Officer.
Francesco Di Valentin is appointed Chief Business Officer
Haier Europe has appointed Francesco Di Valentin as the company’s new Chief Business Officer. He will join the Haier Europe’s Senior Leadership Team and report directly to CEO Neil Tunstall.
Francesco Di Valentin will be responsible for ensuring the zero-distance mindset with the markets and customers permeates all business activities. He will lead the markets and collaborate extensively with the CEO and the members of the SLT to drive revenues and customers’ satisfaction as well as create a “supplier of choice” culture towards trade customers in the European markets thanks to Haier Europe’s product and brand leadership.
Francesco Di Valentin said: “I am delighted to have been appointed to lead this new role at Haier Europe. It is a very strategic one as the company is committed to pursuing its ambition to be the undisputed leader in the major appliances industry and the first consumer choice for smart home solutions. I will be very focused on working with the markets, the Product Lines and all the supporting functions to achieve and cultivate zero distance, delighting our current and future customers and consumers.”
He brings more than 25 years of international experience of deep industry sales and marketing expertise. He replaces Jean Pascal Rey – Chief Commercial Officer, who will leave Haier Europe to pursue other interests

Moulinex Dual Easy Fry & Grill, the air fryer
The new Moulinex air fryer in XXL format. It is equipped with two baskets (5.2 and 3.1 liters respectively) and 8 pre-set programs (French fries, Chicken, Vegetables, Fish, Dessert, Dehydration, Manual mode and Grill). In particular, the Grill function allows user to cook meat, fish and vegetables while keeping the food juicy. Besides, thanks to the Extra-Crisp air frying technology, crispy results are achieved with little or no oil. Further advantages of the product are the possibility of finding recipes and tips on the Moulinex app and the 15-year repairability guarantee. Finally, as regards to the cleaning, the baskets and grill are dishwasher safe.
Haier India Introduces Vogue Series Glass Door Refrigerators
The new Vogue Series revolutionizes refrigeration by offering homeowners the opportunity to express their style while enjoying Haier India’s renowned performance and reliability Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, today announced the launch of its latest Vogue series, a colorful range of glass door refrigerators. This exciting addition to Haier India’s extensive product lineup offers consumers the opportunity to personalize their kitchen with a range of colorful Glass Door refrigerators. With a focus on aesthetics, design and versatility, the new series features a wide array of options, including 2-door convertible Side by Side, 3-door convertible side-by-side, top and bottom-mounted refrigerators.
The new Vogue Series revolutionizes refrigeration by offering homeowners the opportunity to express their style while enjoying Haier India’s renowned performance and reliability. The new series stands out with its diverse range of colors and designs, allowing customers to select the perfect match for their unique preferences. These premium refrigerators feature a sleek glass finish in various color options like Black White, Grey Onyx, Black Yellow, Cream Pink, and Yellow Grey, Peach Nyanza, Parrot Green, Russet Grey, Rose Blue and many more. This series ensures that homeowners can find a refrigerator that complements their kitchen decor and living room ambience.

Arçelik increased profits by 20% in 2003
Arçelik managed to counteract the weakness of exports thanks to a boom in sales on the domestic market. The result was a stable turnover of 257 billion Turkish liras (7.3 billion euros).
The strength of internal demand (also stimulated by inflation which suggested consumers to ‘invest’ in household appliances and probably also the decline in the Turkish lira, which fell from 5 to 3 euro cents during the year, made it possible to increase margins. The result is a 20% increase in net profits from 7 to 8.4 billion Turkish lira (240 million euros at the current exchange rate).
Commenting on the results obtained in Europe, Hakan Bulgurlu , CEO of what today with the acquisition of Whirlpool EMEA is the world’s second largest appliance manufacturer by volume, claims to have strengthened its presence in European built-in appliances
Stoves Award winner
Stoves home appliances have won Best Large Kitchen Appliance in the Ideal Home Kitchen Awards for the Stoves Deluxe Collection the Deluxe range cookers combine functionality with style, with market-leading technology to allow our customers to cook with confidence.

Electrolux @Fuorisalone 2024
Electrolux will unveil the Electrolux EcoLine Hub at Fuorisalone 2024, aimed at increasing environmental awareness and more sustainable living practices.
From April 16th to 21st, in the heart of Milan’s green quarter, Portanuova, the Electrolux EcoLine Hub will emerge as a unique space where education meets inspiration. More than a mere exhibition, the Electrolux EcoLine Hub will offer a fully immersive experience designed to enlighten visitors on the simplicity and significance of practices that can help them live more sustainably at home.
Through this initiative, Electrolux aims to stimulate a broader dialogue on the topic. The Electrolux EcoLine Hub also includes an exhibition of products that are part of the Electrolux EcoLine range – a selection of our most energy efficient kitchen and laundry appliances, designed to help the user make better choices every time they use them.
Haier X Series11 Washer and Dryer award win
Haier X Series 11 washer and dryer set has won the iF DESIGN Awards
This is an important achievement for us as we strive to provide a washing experience that is both quiet and long-lasting, while also minimizing environmental impact.
The X Series 11 boasts A-40% energy efficiency rating, and the unique Ultra Fresh Air function which keeps clothes fresh and fragrant up to 12 hours after the end of the cycle.Haier X Series 11 series achieves the highest energy efficiency level among similar products through dual engine variable frequency motors, with the entire machine reaching the A-40% energy level. The first Ultra Fresh “fresh air change” system is launched, which blows fresh air from outside the cylinder into the cylinder, cooperates with the inner cylinder to rotate and shake off clothes, achieving air circulation between the inner cylinder and the outer cylinder for new clothes, effectively preventing wrinkles and preventing odors and fine breeding of clothes.

Roborock Unveils Global No.1 Robotic Vacuum Cleaner Sales
Roborock, a global leader in ultra-intelligent home robotics engineered to simplify daily life, today announced it has taken the number one spot for robotic vacuum sales worldwide, according to new data by Euromonitor. Celebrating its achievements at a global launch event on the eve of its 10-year anniversary, the brand also revealed a glimpse of what is to come in the form of new product lines while sharing its vision for the future. Founded in 2014, Roborock owes its success to its long-standing commitment to customer-centric innovation. By delivering meaningful solutions which improve everyday lives, Roborock has built a truly global fanbase, with Euromonitor data confirming that the brand has achieved the number 1 sales position worldwide for robotic vacuum cleanersthe brand also revealed impressive results in many of its key markets. Roborock is now present in over 170 countries, serving over 15 million homes worldwide. According to data from IDC, Roborock ranks number one in Turkey and number two in the US in terms of sales, while also taking the top spot in Germany, Korea, and the Nordics in terms of shipments in 2023[2]. As revealed by Roborock’s latest Financial Earnings Report, the brand recorded a total revenue of 8.65 billion Yuan last year (US$1.22 billion), with total robot vacuum shipments surpassing 2.6 million units
