Arçelik obtained, for the fifth consecutive year, the highest score in the Dow Jones Sustainability Indexes (DJSI), in the sector of household durable goods companies, with the result of 86/100 in the S&P Global Corporate Sustainability Assessment. This is the main global reference point on the sustainability front: based on the results obtained, companies are selected to appear in the Dow Jones Sustainability World Index, which evaluates and rewards best performing companies in terms of sustainable attitude, based on economic, environmental and social criteria.
In a difficult year like 2023 – commented Hakan Bulgurlu, CEO of Arçelik – our intent was to remain faithful to our vision of sustainability, despite the headwinds. Our dedication to building a more aware and responsible world is the underlying theme of all our activities. This prestigious recognition is a new confirmation of our leadership in sustainability and rewards our commitment.
Buram Electro will be called Liebherr Appliances Netherlands from 2024
As of January 12, 2023, Buram Electro BV has been integrated as an official subsidiary of Liebherr Hausgeräte GmbH. This step follows a long-term, successful exclusive collaboration on the Dutch market. This collaboration has recently been further strengthened, with the main aim of increasing the satisfaction of our customers and further strengthening our brand value.
As of December 30, 2023, Buram Electro BV will merge with Liebherr Appliances Netherlands BV through a legal merger. All current agreements of Buram Electro BV will be transferred unchanged to Liebherr Appliances Netherlands BV as of the aforementioned date. This is a logical step for us to further strengthen the brand and to secure long-term value creation for all parties involved in the Dutch market.
La Pavoni expanding range
La Pavoni, is just launching five new coffee machines for the most demanding coffee connoisseur.
The Botticelli Evolution and Botticelli Speciality, Cellini Classic and Cellini Evolution, and Mini Cellini designs join La Pavoni’s existing portfolio of professional-style machines and grinders, offering the very best barista espresso.

Electrolux washing with steam
All new Electrolux and AEG washing machines ranges in Europe from Series 7 and above are equipped with a steam program. In APAC & MEA, select washing machine ranges are now equipped with steam programs to sanitize or refresh clothes, and machines in North America and Latin America are equipped with steam programs to remove dirt and tough stains from fibers.
As Electrolux explains, functions such as SteamCare and ProSteam use over 96% less water and 30% less energy compared to a complete washing cycle. The gentle SteamCare program – said Calina Gavril, Care Experience Marketing Director for Electrolux Group – enables consumers to quickly refresh one or two garments at a time, such as a blouse or shirt. In 25 minutes, gentle steam removes creases, odors and restores that newly washed feeling to even delicate garments.
Our consumer research – adds Isabell Foyer, European Category Manager, Washing Machines – consistently shows that steam is one of the most appreciated functions, and that it continues to have high consumer appeal. Changing laundry behavior takes time, but we are seeing more consumers changing their laundry behavior to reduce their environmental impact and costs, particularly in light of higher energy prices.
Statesman new washing machine
In the UK Statesman’s laundry range is evolving with the launch of the FWM1610W 6kg Washing Machine, featuring a cool white aesthetic and an assortment of functions to make laundry day a breeze.
Here’s what we love about it:
✅ 6kg drum has ample room to wash the whole family’s clothes
✅ 15 programmes include cotton, mixed load, and jeans for efficient washing
✅ Eco programme keeps water and energy costs low
✅ 15-minute quick wash cleans lightly soiled clothes in a flash
✅ Other useful functions include pre-wash, extra rinse and child lock
✅ 12-hour delay timer is perfect for busy households

Haier Terra Carta Seal
Haier has been awarded the 2023 Terra Carta Seal by The Sustainable Markets Initiative, a recovery plan for Nature, People, and Planet.
The Terra Carta Seal is endorsed by the King of the United Kingdom Charles III and recognises global companies which are actively leading the charge to create a climate and nature-positive future.
The recognition was awarded to #Haier Smart Home for its exceptional waste recirculation and recycling processes and for the renewable energy targets set for Haier Europe, together with the implementation of innovative strategies to serve sustainability through connectivity and IoT technologies.
Miele and Metall Zug venture
Miele and Metall Zug are planning a joint venture to strengthen their medical technology and pharmaceutical divisionsSteelco (Miele) and Belimed (Metall Zug) are joining forces
Portfolio comprises hygiene solutions for hospitals, biomedical research, and pharmaceutical applications as well as biotechnological requirements
Highest standards of quality, innovation, and customer proximity
In order to expand its medical technology and pharmaceutical division in the Professional business unit, Miele will be contributing its subsidiary Steelco Group to a joint venture with the Swiss industrial holding company Metall Zug AG. Metall Zug will in turn be bringing its two Belimed companies – Infection Control and Life Science – to the joint venture. Steelco and Belimed both produce cleaning, disinfection and sterilization solutions for hospitals, biomedical research and pharmaceutical and biotechnological applications. By combining their product and service portfolios, the two companies are aiming to become one of the most reliable, innovative, and customer-focused providers in the industry. The agreement regarding the joint venture, in which Miele is to hold a 67 % share and Metall Zug 33 %, was signed on 27 November. Closing is to take place once the necessary regulatory approvals have been obtained.
Operators of clinics and hospitals and those in charge of pharmaceutical production are facing new challenges, from increasing hygiene requirements in infection and contamination control to ensuring cost-effectiveness and dealing with the increasing shortage of staff. As a result, demand is growing around the world for technologically advanced and economically attractive equipment that meets the highest standards of hygiene. Belimed and Steelco have enjoyed an excellent reputation as providers in this field for decades – with products and services for cleaning, disinfection and sterilization of medical equipment, laboratory supplies and solutions for the pharmaceutical industry and biotechnological applications. Furthermore, both companies share a commitment to the highest quality standards and maximum customer focus.
“The Professional business unit is already very important to Miele,” says Dr Axel Kniehl, who is Executive Director Marketing & Sales for the Miele Group and is responsible for this business unit. “With this joint venture, we will be strengthening our strategic position as a global premium provider in the field of medical and pharmaceutical technology and will be creating additional opportunities for growth, particularly in North America and Asia.”
Belimed and Steelco – premium partners on an equal footing
Steelco has been part of Miele since 2017. The subsidiary looks after the global clinic project business, among other things, and is therefore responsible for all aspects of planning and equipment for sterilization departments in hospitals. The company, which was founded in 2001, has two production locations in Italy – at the headquarters in Riese Pio X and in Cusano. Furthermore, the company has branches in 14 countries and a strong network of distributors in its core markets. In 2022, Miele generated turnover of approx. EUR 194 million through Steelco business, with the company employing around 800 people. In addition to many years of expertise in infection control and pharmaceuticals, Steelco brings a broad product portfolio and a high level of innovative strength to the project. “We are looking forward to working with Belimed – together we want to provide our customers with the most innovative and reliable solutions in the industry,” says Fabio Zardini, CEO of Steelco.
Belimed, which is headquartered in Zug in Switzerland and has production locations in Sulgen (Switzerland) and Grosuplje (Slovenia), employs around 1300 people in the areas of infection control and pharmaceuticals. With its two companies Belimed Infection Control and Belimed Life Science, the Group is represented in more than 80 countries – with its own sales and service hubs in some cases – and particularly in growth markets such as the USA and China. Its most recent turnover figures amounted to approx. CHF 229 million. At the same time, customers appreciate Steelco’s high level of quality and expertise in relation to digital solutions. “Steelco and Miele are strong and reliable partners. With their growth momentum and years of expertise, they are the perfect fit for us and our joint plans for the future,” says Martin Wipfli, Chairman of the Board of Directors at Metall Zug AG.
“With the joint venture, we want to combine the best of both worlds. A broad, innovative, and interconnected product portfolio combined with a dense global sales and service network will allow us to achieve maximum customer proximity,” explains Dr Christian Kluge, Senior Vice President Business Unit Professional, whose recent turnover figures of more than EUR 750 million included a significant contribution from Steelco business

Severin change at the top
SEVERIN, the internationally known German quality brand for electrical household appliances with a history of more than 130 years, is starting the year 2024 with new momentum and a clear goal to initiate the next phase of growth. Dr. Joyce Gesing and Gerhard Sturm, who are new to the company, will lead the company as co-CEOs from January 2, 2024. Gerhard Sturm is also appointed spokesman for the management. With Gerhard Sturm as Co-CEO, SEVERIN has gained an international sales and marketing expert with many years of experience in the world’s leading brand companies L’Oréal, Sony and Grohe.From January 2, 2024, Gerhard Sturm will be appointed Co-CEO and Managing Director of the international quality brand for household appliances SEVERIN, based in Sundern, Germany.
The previous sole managing director Dr. Despite a difficult market environment, Joyce Gesing has created the conditions for a new phase of growth and profitability over the last two years. In order to build on this development and strengthen it sustainably, Dr. Gesing and Mr. Sturm will divide the management tasks as co-CEOs from January 2, 2024 as followsGerhard Sturm is responsible for sales, marketing, product development, quality and customer service, with the mandate to further strengthen the SEVERIN brand and product portfolio and to further expand the company’s international presence. In addition, Mr. Sturm takes on the role of spokesman for the management.
Dr. Joyce Gesing is responsible for global purchasing, supply chain and logistics as well as IT, finance, human resources and transformation with the aim of further accelerating the structural alignment of the organization, processes and systems towards global growth and operational excellence.
The appointment of Gerhard Sturm as Co-CEO marks another milestone in the development of SEVERIN. The personnel is the next logical step to further strengthen SEVERIN as an internationally recognized consumer brand.

Amazon’s $1.7 billion deal to buy iRobot is running into objections
European Union regulators have sent a statement of objections to Amazon about the company’s proposed $1.7 billion acquisition of Roomba maker iRobot. In a press release, the European Commission says that it “has informed Amazon of its preliminary view that its proposed acquisition of iRobot may restrict competition in the market for robot vacuum cleaners
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Amazon can engage with the regulator to address its concerns. The EU has a February 14 deadline to reach a final decision.
Amazon said it would “continue to work through the process with the European Commission and focused on addressing its questions and any identified concerns”.
iRobot shares fell almost 20 per cent
Samsung in Global Top 5
Samsung Electronics Co., Ltd. has been recognized for the fourth consecutive time as a “Global Top 5” by Interbrand, an international brand consultancy that annually releases its “Best Global Brands” ranking. On this occasion it was also announced that the Samsung brand has reached a value of 91.4 billion dollars, equal to a growth of 4% year on year.
Samsung follows Apple, Microsoft, Amazon and Google and is the first non-US brand, surpassing Toyota, Mercedes and Coca Cola.
