Philips Domestic Appliances becomes Versuni release.
The new company name is an important step following the agreement to divest the Domestic Appliances business by Royal Philips in September 2021 and the subsequent sale to Hillhouse Capital, a global investment firm
New company name inspired by the company’s mission to turn houses into homes
Amsterdam, the Netherlands – Today, Philips Domestic Appliances has announced the change of its company name to Versuni. The new name is the next step after the Domestic Appliances business became independent in September 2021. Although the visual identity of the company is changing, its mission to turn houses into homes remains constant. As a licensee of Royal Philips, the company will continue to use the Philips consumer brand, as well as Saeco, Gaggia and Philips Walita, on its products and services. Consumers can also continue to use products of its other brands: Preethi, L’OR Barista and Senseo.
“Versuni begins a new chapter after we moved forward as a standalone company”, said Henk S. de Jong, CEO of Versuni. “We are committed to delivering the best possible solutions for our consumers and customers and will continue to excite with innovations that make life at home better, easier and healthier. And as we continue our journey as Versuni, expanding on our market leadership and exploring new opportunities, we are privileged to help consumers turn houses into homes.”
About the new company name
Philips Domestic Appliances has a simple, powerful and consistent mission: turning houses into homes. This will continue to be the mission of Versuni. It is this mission that has been the inspiration for the new company name, a name based on two words that reflect the meaning of home to many people. Versuni puts a new spin on the powerful word – UNIVERSE. The company believes that home is about having a place that you can truly call your own. Versuni also speaks to the word UNIVERSAL. Because no matter where you live, we all have a need for home.Versuni, which is headquartered in the Netherlands, is active in more than 100 countries, and has a global innovation, manufacturing, and commercial footprint. With more than 900 patents on its name, the company’s portfolio spans kitchen appliances, coffee, climate care, garment and floor care.
The company has launched a wealth of successful household products that meet the changing needs of the consumer and deliver best in class innovation. These include the Philips PerfectCare Elite Steam Generator which has enabled consumers to iron at twice the speed, the Philips Air Purifier to breath cleaner air at home, the Philips SpeedPro Max Vacuum Cleaner which incorporates revolutionary wet and dry cleaning, and the Philips Fully Automatic Espresso Machine with LatteGo, the Saeco Xelsis Suprema and L’Or Barista and Senseo® to enjoy different types of coffee every day.
As Philips Domestic Appliances, the company also brought the Airfryer category to market and successfully rolled-out innovations such as the Philips Air Cooker 7000 Series, delivering great taste and nutrition via a connected app, and the Philips AquaTrio Cordless Wet & Dry Vacuum 9000 Series that cleans any floor type and mops your hard floors as it vacuums.
Category Archives: SDA
Japan’s Panasonic, Daikin Invest in Post-Covid China
Japanese companies, including Panasonic Holdings and Daikin Industries, are increasing their investments in China amid the post-Covid shake-up of global supply chains.
From 2022 to 2024, Panasonic’s investment in China will exceed JPY50 billion (USD385 million), including transferring its production line of electric rice cookers to Hangzhou, the Osaka-headquartered firm told Yicai Global recently.
Panasonic will also build or upgrade more than 10 plants to produce home appliances and air conditioning supplies in China, an insider said. The Hangzhou plant will become Panasonic’s first newly-built home appliance plant in China over the past 18 years. The facility will go into operation next year to make CNY2 billion (USD296.2 million) worth of microwaves, electric rice cookers, and other cooking appliances per year.
Strategic Decisions
Transferring the production line of electric rice cookers to Hangzhou is not a recent decision as it was made after long and thorough deliberation since the Covid-19 pandemic, Tetsuro Homma, regional head of China & Northeast Asia at Panasonic Holdings, told Yicai Global.
The basic idea is to sell products where they are produced, Homma said. “We see that supply chains in China are resilient and we are willing to bring the advantages of Chinese supply chains into full play.”
Besides Hangzhou, Panasonic also produces electric rice cookers in India’s Chennai, Homma said, adding that the eastern Chinese city has advantages in policies on bonded areas, technologies, and supply chains while India has lower labor costs.
Another Japanese firm Daikin will start building its third production base in China in Huizhou, Guangdong province, next month. The new plant is scheduled to start production in August 2024 and achieve CNY7 billion in revenue per year.
Daikin’s rising capacity indicates that the air conditioning giant is confident about the potential of the Chinese market and its after-market demand, said Fei Teng, analyst at research platform ChinaIOL. “Users in the central A/C market, in particular, speak highly of Japanese products
UFESA SHOWS OFF
Ufesa has traveled to Frankfurt to present its latest innovations at the Ambiente fair, which is held from February 3 to 7. The firm, as part of the B&B Trends group , is present at its stand along with two other brands: Zelmer, another of the group’s main brands, leader in Poland and Eastern Europe; and SDA Factory, a production center focused mainly on the manufacture of irons, ironing centers and super automatic coffee machines.
In its 70 m2 stand, Ufesa shows its solutions for the kitchen, from air fryers and super-automatic coffee makers, to mixers-dough mixers and kettles. It is the first time that the company participates in this fair. Coinciding with the celebration of its 60th anniversary and with its presence at this great event in the sector, Ufesa seeks to strengthen its position in the market, in addition to presenting its latest innovations.
Among the products, the Storm digital air fryer stands out, which has a double bowl (5.5 l+3.5 l) to prepare food independently at the same time. It has 8 preset programs and the function of simultaneous completion of cooking. In addition, thanks to its 360° high-speed air circulation technology, any preparation will be perfect and with crunchy results.
From the series of coffee makers, Supreme Barista is a 100% “made in Spain” model . It has One Touch technology that allows you to easily select the type of coffee and dose both the amount of water and the intensity of the coffee. It incorporates Safe and Grind technology, which allows you to choose the degree of grinding of the coffee bean.
The Ambiente fair brings together more than 4,500 exhibitors from all over the world to show their latest ranges of products for the kitchen and home, gifts, decoration and furniture.
SEVERIN WITH KITCHEN APPLIANCE EXPERTISE
SEVERIN is exhibiting at the Ambiente consumer goods fair with a portfolio focused on innovation and kitchen expertise. The company demonstrates how filter coffee convenience can be rethought with the unique fully automatic filter coffee machine, FILKA. A new range of cordless kitchen aids opens the year of the kitchen at SEVERIN and rounds off the portfolio of the trade fair presence.
At the start of 2023, Ambiente is also returning from the compulsory Corona break. From February 3rd to 7th, 2023, the big reunion of national and international exhibitors and trade visitors will take place at the exhibition center in Frankfurt am Main. The world’s leading trade fair for the consumer goods industry welcomes the industry under the motto “Home of Consumer Goods”. As an established brand in the kitchen and household appliance industry, electrical appliance manufacturer SEVERIN will also be there again. SEVERIN CEO Dr. Joyce Gesing:
“Even if Corona has brought many changes with it, the high relevance of this platform for the industry can hardly be despised. That’s why we appreciate this opportunity to exchange fresh ideas, unique developments and a focused portfolio. We look forward to first-class discussions with our trading partners and customers and also welcome new faces to our stand.”
In Hall 8.0 at Stand A14, the Sauerland company will once again be demonstrating its many years of expertise in the filter coffee preparation segment. The innovation FILKA, a fully automatic filter coffee machine, combines comfort and enjoyment in a unique way. At the push of a button, the FILKA freshly grinds coffee beans and brews a single portion or up to ten cups of coffee in a cup, to-go mug or pot.
Ambiente follows on from the successful market launch of the product in autumn 2022. If you haven’t had the chance to experience the new product live, the SEVERIN team will be happy to welcome you with a cup of fresh filter coffee at the stand.
At the same time, the manufacturer is introducing a new series of wireless kitchen appliances. The cordless hand mixers, hand mixers and multi-choppers herald a year of numerous kitchen innovations from the brand. With them, the user enjoys unlimited freedom in indoor and outdoor kitchens. This means more flexibility in the use of the work surface due to independence from socket positions. At the same time, cables no longer block the way or end up in the food.
SEVERIN is a leading international manufacturer of intuitive, innovative and sustainable electrical household appliances. As a German quality brand with a 130-year history, SEVERIN stands for reliable and durable products that make everyday life easier for customers. With its headquarters in Sundern (Germany), six of its own sales companies in Europe and a long-standing presence in Asia, SEVERIN is globally active and supplies customers all over the world.
MIDEA SHOWCASES INNOVATION AND CONNECTIONWITH THE WIRELESS POWER CONSORTIUM
Small Appliances Demonstrate the Capabilities of the Ki Cordless Kitchen Standard
Midea is excited to announce it will exhibit innovative prototype kitchen appliances during the consumer electronics industry’s largest tradeshow – CES 2023, January 5-8, 2023 in Las Vegas, NV. As part of the Wireless Power Consortium’s – a global standard development body for wireless power – booth (Tech West, Venetian Expo #53529), Midea’s prototype appliances, including a blender and electric kettle, will be displayed in the emerging Ki Cordless Kitchen which builds on the success of the Qi standard for wireless charging. The appliances are activated by special transmitters hidden beneath both glass induction cooktops as well as non-metal countertop surfaces to create a convenient, sleek, ultra-modern design for the kitchen. The appliances are then powered by inductive power transfer with no cords to get in the way.
“As the connected world continues to evolve, Midea is proud to be at the forefront of innovating by providing consumers with smart, connected solutions that serve a purpose in people’s everyday lives,” said Kurt Jovais, president of Midea America Corp. “The Wireless Power Consortium supports our mission and is revolutionizing the industry with its Ki Cordless Kitchen. We look forward to working together to elevate the at-home experience with smart technology in our users’ homes.”
This collaboration is built on proven technologies and guided by the Wireless Power Consortium whose members come together from all parts of the industry and all parts of the globe to create worldwide compatibility of all wireless chargers and wireless power sources.
“The Ki Cordless Kitchen standard eli minates the clutter of cords that come with small appliances, creating a more convenient, safer and sleeker designed kitchen,” said Paul Golden, Marketing Director, Wireless Power Consortium. “We’re excited to have Midea as part of our Ki Cordless Kitchen, a company with ground-breaking home appliances that homeowners rely on worldwide.”
The new Ki Cordless Kitchen wireless power standard is currently in development. More information can be found by visiting WirelessPowerConsortium.com/Kitchen. And for additional details on Midea and its entire portfolio of appliances, please visit Midea.com.
SEB 165 anniversary
From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in Appliance market
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
December 14, 2022, by Sandra Nicoletti
From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in the PEM and professional coffee.
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
This is an extraordinary gift that Groupe Seb gave itself for its 165th anniversary. A website dedicated to the history of the group, which traces the entire saga of the French family business born in 1857. From tinsmithing to the group’s latest innovations, through its various acquisitions, Seb Discovery offers a journey through time and eras. Divided into 6 major periods and animated by two guides, the site plunges the Internet user into period decorations and invites him to discover the evolution of products, from the oldest to the most innovative. A family history that has made Seb a key player in the market for small household appliances for the general public, but also in the field of professional coffee
The Seb saga in 6 major periods
The invitation to travel began in 1857 in Burgundy, with the birth of the company then specializing in tinsmithing (making tinplate objects) and continued until 1951.
The 2nd part extends from 1952 to 1972, with the beginning of equipped kitchens and the rise of household equipment in homes, including the Super Cocotte Seb which was a hit at the time.
Then, from 1973 to 1990, Internet users discovered a new era for Seb, which became Groupe Seb, thanks to the acquisition of Tefal in 1968 and Calor in 1972.
From 1991 to 2000, the group opened up to emerging countries and developed several subsidiaries around the world with positions as local leaders in small household appliances, particularly in South America.
Then, a new era began in 2001 with the acquisition of Moulinex and continued until 2010, during which the group became the world leader in small household appliances.
The journey ends with the period 2010 to the present day, marked by the acquisition of WMF , a specialist in professional coffee, and by the opening of a new world headquarters in Ecully, the Campus Seb , which also hosts a world center of innovation.
SEVERIN TAKES THE NEXT STEPS IN THE REALIGNMENT OF THE BRAND COMPANY
Important milestones reached in the development and expansion of the brand business in Europe.
Ulrich Cramer, CFO for many years, is leaving the company at his own request.
CEO dr Joyce Gesing drives realignment with strong leadership team.
In 2022, SEVERIN once again reached important milestones in the transformation process. The product portfolio was streamlined and realigned. Several high-end products and innovations have been successfully brought to market, with a high level of acceptance among end consumers and trading partners. The e-commerce business was successfully expanded across Europe in a difficult year. In addition, cooperation with specialist retailers in the electronics, grilling and hardware stores sectors was intensified. Important investments were made at the company’s headquarters in Sundern, Sauerland, as well as in processes and IT systems. All of this forms the basis for the international expansion of the manufacturer of electrical household appliances over the next few years.SEVERIN is a leading international manufacturer of intuitive, innovative and sustainable electrical household appliances. As a German quality brand with a 130-year history, SEVERIN stands for reliable and durable products that make everyday life easier for customers. With its headquarters in Sundern (Germany), six of its own sales companies in Europe and a long-standing presence in Asia, SEVERIN is globally active and supplies customers all over the world.
Ankarsrum
The traditional Swedish brand, which is behind the legendary robot Assistent Original, builds on traditions and technologies that no one has yet surpassed. Originally, under the wings of the Electrolux company, a robot with a rotating bowl in household dimensions was created, used until then all over the world only in professional kitchens, bakeries and pastry shops. The rotating bowl technique simulates the manual kneading of the dough, which is perfect according to the bakers themselves. In the Ankarsrum Assistent Original home robot, you can process an unbelievable 5 kg of dough at once. The quality of the machine is underlined by the body made of cast aluminum and the powerful engine.
Vitamix
Few products, let alone home appliances, are made in the USA today. However, the Vitamix table blender can still boast that it is 100% American. With everything that goes with it. We are not only talking about the more than 100-year history of the company or the 10-year guarantee for the entire device, but also about indomitable motors, perfect ergonomics and the unique harmony of all components, which ensure an unrivaled result in the mixing bowl.
The pinnacle of the evolution of table blenders so far is the A3500 model, which combines the rich experience of Vitamix. Among the main advantages of the mixer is that it literally liquefies wet ingredients and turns dry ingredients into laboratory dust. A finer consistency cannot be achieved. There are 10 culinary techniques with which to replace a number of other devices, and a practical program for automatic cleaning
Jocca partners with David de Jorge
Jocca has reached an agreement with chef David de Jorge (Robin Food) for which he will become the brand’s new ambassador. The collaboration agreement seeks to consolidate the line of small household and kitchen appliances at a European level.JOCCA produces and distributes household items and small kitchen, home, personal care and air conditioning appliances throughout the world. Thirty years of experience providing our customers with more than 700 product references with exceptional value for money.
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