SEVERIN TAKES THE NEXT STEPS IN THE REALIGNMENT OF THE BRAND COMPANY

Important milestones reached in the development and expansion of the brand business in Europe.
Ulrich Cramer, CFO for many years, is leaving the company at his own request.
CEO dr Joyce Gesing drives realignment with strong leadership team.
In 2022, SEVERIN once again reached important milestones in the transformation process. The product portfolio was streamlined and realigned. Several high-end products and innovations have been successfully brought to market, with a high level of acceptance among end consumers and trading partners. The e-commerce business was successfully expanded across Europe in a difficult year. In addition, cooperation with specialist retailers in the electronics, grilling and hardware stores sectors was intensified. Important investments were made at the company’s headquarters in Sundern, Sauerland, as well as in processes and IT systems. All of this forms the basis for the international expansion of the manufacturer of electrical household appliances over the next few years.SEVERIN is a leading international manufacturer of intuitive, innovative and sustainable electrical household appliances. As a German quality brand with a 130-year history, SEVERIN stands for reliable and durable products that make everyday life easier for customers. With its headquarters in Sundern (Germany), six of its own sales companies in Europe and a long-standing presence in Asia, SEVERIN is globally active and supplies customers all over the world.

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