Panasonic PRIME+ Edition refrigerator

Professional chefs have been serving up juicy cuts even when working with frozen meats, thanks in part to the superior chilling technology found in commercial kitchens. With Panasonic’s PRIME+ Edition premium line of refrigerators and its game-changing Prime Freeze feature, flash freeze capabilities are now possible at home.

Panasonic’s Prime Freeze system comprises three modes within a single compartment: Rapid Freezing, Quick Cooling and Cool Down.

Rapid Freezing, as its name implies, induces a quick freeze that is five times faster than regular models, says Panasonic. The use of a powerful dedicated airflow duct and aluminium plate accelerates the freezing process, resulting in minimal ice crystals formed within the cellular structure of your produce. This means meat and vegetables are better able to retain their taste, texture and colour.

The benefits of Rapid Freezing go beyond epicurean enjoyment. Not only are more nutrients preserved, one will feel the difference during meal prep. Portion out your desired amount easily every time – flash-frozen meats are easier to handle, and items like berries and cut lettuce will not clump, so salads and smoothies are a cinch to makeFreezing is often the last resort for fried food and bread – the former loses its crunch while the latter gives up its soft, springy chewiness. Rapid Freezing makes this a thing of the past.

By quickly freezing moisture in place, crispy batter does not turn soggy. Bread remains fluffy and chewy after being warmed up, as its natural moisture has been locked in. For time-strapped folks, especially those living alone who have to cook in sizeable portions, Rapid Freezing doesn’t penalise for such reasonable decisions.

With the Quick Cooling mode in Prime Freeze, you can speed up marinating processes – in as little as 15 minutes – as marinades work faster in lower temperatures. Fancy yourself a quick chilled pudding or fruit jelly? The feature works just as well to serve up sweet treats to satisfy last-minute cravings or unexpected guests.

Reversely, Cool Down works to swiftly dissipate heat (up to 70 degree Celsius) so you can handle hot food in a jiffy. This is great for when you’ve got freshly cooked items that you want to store into individual containers for consumption another day – bacterial growth on food is reduced with speedy handling.The Panasonic PRIME+ Edition refrigerators support Prime Freeze with another dedicated compartment – Prime Fresh. The section is set at minus 3 degree Celsius for a soft freezing effect, letting meat and fish stay fresh for as long as seven days, yet be easily thawed for quick prep.

Adding next-level hygiene to your food is Panasonic’s nanoe X technology. PRIME+ Edition refrigerators use nano-sized ions containing 4.8 trillion molecules that inhibit bacteria, suppress odours and even dislodge pesticides on vegetables and fruits so that they can be more easily washed away with water.

With its unique chilling modes and smart design, the Panasonic PRIME+ Edition is more than just a designer addition to your kitchen; it’s a powerful ally to eating better and healthier.

Japan’s Panasonic, Daikin Invest in Post-Covid China

Japanese companies, including Panasonic Holdings and Daikin Industries, are increasing their investments in China amid the post-Covid shake-up of global supply chains.

From 2022 to 2024, Panasonic’s investment in China will exceed JPY50 billion (USD385 million), including transferring its production line of electric rice cookers to Hangzhou, the Osaka-headquartered firm told Yicai Global recently.

Panasonic will also build or upgrade more than 10 plants to produce home appliances and air conditioning supplies in China, an insider said. The Hangzhou plant will become Panasonic’s first newly-built home appliance plant in China over the past 18 years. The facility will go into operation next year to make CNY2 billion (USD296.2 million) worth of microwaves, electric rice cookers, and other cooking appliances per year.

Strategic Decisions

Transferring the production line of electric rice cookers to Hangzhou is not a recent decision as it was made after long and thorough deliberation since the Covid-19 pandemic, Tetsuro Homma, regional head of China & Northeast Asia at Panasonic Holdings, told Yicai Global.

The basic idea is to sell products where they are produced, Homma said. “We see that supply chains in China are resilient and we are willing to bring the advantages of Chinese supply chains into full play.”

Besides Hangzhou, Panasonic also produces electric rice cookers in India’s Chennai, Homma said, adding that the eastern Chinese city has advantages in policies on bonded areas, technologies, and supply chains while India has lower labor costs.

Another Japanese firm Daikin will start building its third production base in China in Huizhou, Guangdong province, next month. The new plant is scheduled to start production in August 2024 and achieve CNY7 billion in revenue per year.

Daikin’s rising capacity indicates that the air conditioning giant is confident about the potential of the Chinese market and its after-market demand, said Fei Teng, analyst at research platform ChinaIOL. “Users in the central A/C market, in particular, speak highly of Japanese products

Panasonic Air-e

Panasonic Heating & Cooling Solutions presents the “air-e”, its first stand-alone, ceiling-mounted nanoeX generator, launching this October. The product has a low power consumption and is ideal for a wide variety of applications where indoor air quality is a priority, including for installation in hotels, schools, care homes, hospitals, offices, restaurants, homes and more. The maintenance and service-free technology produces hydroxyl radicals (also known as OH radicals) – up to 4,8 trillion per second. Abundant in nature, hydroxyl radicals have the capacity to inhibit certain pollutants, viruses, and bacteria to clean and deodorize. Additionally, the air-e comes in a compact, modern, and easy to install design, weighing just 1.1kg, and is quiet at just 27 dB(A) for discreet operation. One device is suitable for spaces around 20 m2. Multiple devices can be installed in a room to ensure the air-e devices cover the entire area.

New Panasonic bread maker

Panasonic recently launched the Automatic Bread Maker (SD-R2550), an innovative home appliance for baking a variety of baked goods from the comfort of the user home, including breads, doughs, sweets, a variety of gluten-free options, and more. The Automatic Bread Maker comes equipped with innovative Panasonic technology, customizable manual settings, and 20 pre-set programs for making easy and delicious baked goods at home.

Moreover, new manual setting modes (Dough Kneading Mode and Fermentation Mode) replicate the kneading techniques of an artisan baker and can be customized to the recipe for the ideal kneading and fermentation times. A Double Temperature Sensor automatically measures the room temperature and internal temperature and adjusts how much time the dough needs to rise and rest in order to achieve a perfectly risen loaf of a bread. A unique kneading blade works with the specially placed ribs in the bread pan to deliver the best-tasting bread with the ideal texture and a Raisin & Nut Dispenser automatically funnels raisins, nuts, or seeds into the pan at the best timing for even distribution.

For the ideal loaf every time, users can select from three loaf sizes (medium, large, x-large) and three crust shades (light, medium, dark) to achieve a desired size and color combination. The Automatic Bread Maker comes equipped with a non-stick, ribbed bread pan that can hold and stretch dough without it sticking to the pan, a measuring cup/spoon, a sourdough cup/starter spoon, and a quick start guidebook that contains a variety of mouth-watering recipes and the operating instructions

Panasonic 2022 strategy for Middle East and Africa

Panasonic Marketing Middle East & Africa (PMMAF) restated its commitment of MEA market expansion and consumer wellbeing at its regional convention, held in Dubai, that unveiled the brand’s new global motto – “Live Your Best.”

The new slogan embodies Panasonic’s commitment to providing solutions that make life simpler, safer, healthier, and more enjoyable for the customers helping them to live their best. Meanwhile, the brand will focus on expanding its regional market share to cater to the evolving customer demands with solutions that make homes, public premises, and businesses a healthy and convenient Panasonic plans to introduce a lineup of 64 new products to support this mission in 2022.

Some of the new products with superior technologies and Japanese excellence were spotlighted at the event. Key highlights amongst many were the nanoe™ X Air conditioners which can inhibit pathogenic microorganisms (bacteria, fungi, and viruses) and allergens. The ACs will not only cool and heat the surroundings but also clean the indoor air, offering 24-hour protection to keep living spaces fresh and clean, so consumers can benefit from a healthier life.

New Abaya Wash washing machines were positioned as distinctive hygiene systems that protect families by eliminating 99.99%* of bacteria from the clothes while washing. The brand also emphasized on nutrition and food hygiene through its latest “Nutri TaFreez” refrigerator series that feature speedy freezing technology specifically for preserving nutrients of meats stored in the freezer.

To further support health and wellbeing, Panasonic encourages home cooking for its consumers by introducing new kitchen appliances line up such as Kitchen Machine, Bread Maker and more appliances that enrich cooking experience.

Panasonic factory flooding

KUALA LUMPUR: Panasonic, the latest manufacturer to have been hit by severe flooding in the country, announced today the temporary suspension of production at its factory near here.

Panasonic said it expected the plant in Shah Alam, Selangor, to be closed for at least a week, halting its production of vacuum cleaners, ceiling fans and exhaust fans for Southeast Asian markets

Panasonic and SideChef Team Up to Offer Consumers Accessible Way to Engage with Home Cooking

Panasonic Consumer Electronics Company is expanding its partnership with leading culinary platform, SideChef, by introducing exclusive recipes, cooking tips, and chef secrets for SideChef Premium users.

Panasonic’s partnership with SideChef kicked off in May 2020, with the aim of making cooking at home easier and more enjoyable. Both parties’ goal is to unify the culinary community, offering meal planning, online grocery shopping, and SideChef’s curated recipes with Panasonic’s kitchen appliance technology.

Belqui is the author and creator behind the successful food blog and YouTube channel, Belqui’s Twist.

Recipes are crafted by Belqui Ortiz-Millili, creator of the popular comfort food blog, Belqui’s Twist. Her easy-to-make gourmet-style recipes showcase the simplicity and diversity of the Panasonic HomeChef  all-in-one microwave’s various functionalities like air-fryer, grilling and convection-baking that are made for home chefs of all kinds and skill levels.

Walter Taffarello, Appliances Group Manager, Panasonic Consumer Electronics Company stated, “By partnering with SideChef, we focus on elevating Panasonic cooking experiences that evolve with the individual end-user’s personal preferences and way of life. We believe making a difference in each consumer’s lifestyle is important and that is why we create products and services that integrate seamlessly into people’s lives.”

Kevin Yu, SideChef CEO said, “It’s always been the mission of SideChef to meet cooks wherever they are – at whatever skill level, on any device, or alongside any tool that makes cooking more accessible. Partnering with Panasonic is continuing the ongoing realization of that mission. With Belqui’s recipes and Panasonic’s multi-use microwave oven we will continue to make cooking achievable (and fun!) for anyone with an appetite.”

Whether it’s your first day in the kitchen, or you are a seasoned cook looking to be inspired, SideChef Premium’s exclusive recipes in partnership with Panasonic and Belqui’s Twist are accessible for you. Sign up for SideChef Premium here. If you have Panasonic kitchen appliances, please register your product here and receive a promotional code for the SideChef premium 1-year free trial!

About SideChef
SideChef is an all-in-one home cooking platform that provides over 18,000 interactive smart recipes with dynamic recipe guidance featuring hands-free voice commands, step-by-step photos, how-to videos, and built-in timers. SideChef offers in-app meal planning, grocery delivery, and smart kitchen connectivity.

SideChef is available for free on iOS, Android, Amazon Alexa, Google Home Hub, Samsung Bixby and Portal from Facebook devices. SideChef has inspired the creation of over 2.5 million meals in home kitchens around the world.  For more information, visit

Panasonic Launches Versatile NN-CD87KS Home Chef 4-in-1 Countertop Multi-OvenNew multi-purpose cooker expertly airfrys, bakes, broils and microwaves food to perfection

Panasonic today introduced the latest in powerful and convenient multi-purpose cooking technology, the NN-CD87KS Home Chef 4-in-1 Countertop Multi-Oven. Designed for the busy lifestyles of culinary experts and novices alike, it expertly provides four versatile functions: airfrying, baking, broiling and traditional microwaving.

The Home Chef 4-in-1 Countertop Multi-Oven is even flexible enough to allow users to choose any one of the four cooking methods individually for quick, delicious foods and snacks, or in combination for a variety of fast, healthy, nutritious meals everyone will enjoy.

The Only Countertop Oven You Need
An uptick in busy lifestyles coupled with the desire for convenient, but fresh and healthy food has resulted in rapid growth in the ‘multi-cooking’ appliance category, including products like multi-cooker pots and toaster ovens with ‘convection’ function.

With four versatile cooking options that cook a wide variety of meals and snacks with precision and to perfection, Home Chef 4-in-1 Countertop Multi-Oven users won’t need separate appliances to make their favorite foods.

The airfry function, a healthier alternative to traditional frying, quickly circulates hot air around the food, even faster than convection, producing crispy, brown results. Food prep that requires broiling is also a cinch; dual infrared technology perfectly cooks foods on a broiling rack that lifts food close to the infrared grilling element, resulting in the crispiness missing from traditional microwave cooking.

Baking is also more convenient and efficient thanks to the Home Chef Countertop Multi-Oven, which can be a primary or secondary oven. The Convection Bake function ranges from 215° to 425°F, for baking and roasting without heating up the home or expending as much energy as traditional oven cooking.

Elevating Traditional Microwave Cooking
Functions such as the one-touch Genius Sensor Reheat button, which prompts the Home Chef 4-in-1 Countertop Multi-Oven to monitor the amount of steam generated by the dish, then automatically sets and adjusts the time to avoid over-or-undercooking, provides an additional layer of precision and convenience not seen in standard-use microwaves.

In addition, utilizing a smart microwave sequencing system based on the Inverter’s continuous-power delivery, the Turbo Defrost function protects and preserves food’s flavor, texture and nutrients – all without producing frozen centers or cooked edges.

Adding to its long list of convenient options, 20 auto-cook settings and 11 power levels provide the perfect heating levels and times for fast and perfect results in breakfast, grains, vegetables, entrees and more.

At CES 2020 Panasonic announced a collaboration with Drop, the leading recipe app, who’s guided, step-by-step recipe format is available for use with the new Home Chef 4-in-1 Multi-Oven. Drop ensures home cooks get the most out of their appliances with quick, easy, and delicious recipes using the full suite of features from Panasonic to deliver consistent, successful results. To find out more delicious recipes visit:

Sleek, Space-saving Design
A recent Panasonic survey revealed an average of nine small kitchen appliances are used in U.S. households, leaving little remaining counterspace for prep or other uses. At 1.2 interior cubic feet the modern, stainless-steel Home Chef 4-in-1 Countertop Multi-Oven has a spacious interior cooking area, but a compact exterior footprint to save valuable counterspace. For users preferring a built-in aesthetic, an optional trim kit allows users to build it into cabinets or walls

Panasonic will shut down a large appliance factory

Panasonic will shut down a large appliance factory outside Bangkok as early as this fall and consolidate production to a larger facility in Vietnam for greater efficiency.

The Thai plant will stop producing washing machines in September and refrigerators in October. The building itself will be closed by March 2021, and a neighboring research and development centered will be shuttered as well.

The roughly 800 employees currently working at the Bangkok plant will be let go, but will receive help finding a different position within the group.

With the move to Vietnam, Panasonic seeks to reduce costs through consolidating parts procurement. The Vietnam plant, located outside Hanoi, is the company’s largest manufacturing hub for refrigerators and washing machines in Southeast Asia and has excess capacity.

The move also reflects a new phase in Southeast Asia’s manufacturing. Starting in the 1970s, Japanese electronics makers shifted domestic manufacturing to Singapore and Malaysia as the yen climbed rapidly after switching to a floating exchange rate, hurting Japan’s price competitiveness.

Later, production shifted to countries like Thailand, as Singapore’s wages grew to be too expensive. Now companies are looking for even cheaper locations, while also hoping to tap the massive potential demand for refrigerators, washing machines and microwaves in the largely populated countries of Southeast Asia, such as Indonesia, the Philippines and Vietnam.

Panasonic had been producing large household appliances in Thailand since 1979.

Total output will not decrease as a result of the change.

Panasonic currently employs about 8,000 people in Vietnam. In addition to large appliances, local units manufacture such products as TVs, cordless telephones, card payment terminals and industrial devices.

Panasonic is in the midst of restructuring efforts, with the goal of cutting costs by about 100 billion yen ($930 million) by the fiscal year ending March 2022. It is considering further changes to its appliance production.

Panasonic reported a 20.6 percent fall in group net profit due to weak sales of home appliances

Panasonic Corp. on Monday reported a 20.6 percent fall in group net profit from a year earlier to ¥225.71 billion for the year that ended in March due to weak sales of home appliances and auto electronic parts, as well as the effects of the coronavirus pandemic on a range of its operations.

Panasonic expects demand to pick up in the latter half of the current business year after consumption was dented amid the virus spread, but it did not release an earnings projection.

For the 2019 business year, Panasonic’s group operating profit sagged 28.6 percent to ¥293.75 billion on group sales of ¥7.49 trillion, down 6.4 percent.

Chief Financial Officer Hirokazu Umeda said in a telephone conference that he expects sales to get fully back on track in the second half of this fiscal year, as many countries have started reopening their economies.

In April, its sales declined about 20 percent from a year earlier, with the largest drop of 50 percent in North America. But sales in China, a country that resumed economic activity ahead of others, was nearly flat for the month, he said.

The television division remained unprofitable in 2019, with a loss of more than ¥10 billion. Umeda said the company aims to turn the business into the black in the 2021 business year through a range of measures, including a possible business tie-up.

For 2019, the company attributed the poor results to falling demand for home appliances, particularly in Europe. It also acknowledged weak sales of automotive equipment in China.

The company suspended production lines at domestic and overseas factories, including in China, Malaysia and India, as the COVID-19 pandemic disrupted supply chains and prompted authorities in many countries to issue stay-at-home requests.