Laifen has become one of the fastest-growing brands in the consumer electronics/appliances segment in China and the company looks set to take on the world as it announces plans to present its classic and latest product series, the premium collection, at the upcoming CES Trade Fair. The move follows the success of the brand at IFA in Germany in September 2022.
However, Hongxin Ye, a creative geek and the rest of the team at Laifen, look set to challenge the status quo, a claim substantiated by the release of its revolutionary high-speed hair dryer.
Laifen has practically exploded since its launch, capturing more than 60% of the sales share of the hair dryer market in China. The strong product performance and price advantages are some of the features that have endeared it to Chinese consumers, with the popularization of high-speed motors further tilting the market in favor of the brand.
The Laifen hair dryer is designed with the highest technology to dry any kind of hair in half the time of regular hair dryers, with high precision to work at only 59dB and reduce noise. The portability of the 2022 Editor’s Choice award winner, with a lightweight and compact design that enables it to fit in a regular handbag or suitcase, makes the Laifen High Speed Hair Dryer the ideal companion for everyone.
Laifen will be exhibitinkg at the 2023 CES Trade Fair
The Laifen Swift hairdryer features a typical vortex-style jet architecture with a brushless motor that spins at 110,000 RPM at airspeeds of 22m/s – more than six times the air pressure of traditional hairdryers.
To prevent severe heat, each heat setting is also thermo-controlled and checked 100 times every second.
The engine has a 1,000-hour life cycle and should last about 15 years, Laifen explains. This, according to the company, is four times the normal lifespan of a brush motor, which is around 250 hours.
The hairdryer includes clever heat controls, meaning the thermal sensor changes the temperature of the air it blows out 30 times per second to prevent overheating and damage to hair
Depending on the mode, an LED ring surrounds the outside of the hairdryer. Blue light indicates cool air, the orange light indicates warm air, and a red light indicates maximum heat, which is ideal for quick drying and styling.
The air filter is located on the handle of the hairdryer and is magnetically attached, making it extremely easy to remove fluff and dust. Because of its positioning and tiny air filter pores, this also prevents hair from being sucked into the hairdryer.
The handle has two buttons: one for turning it on and toggling between the two-speed settings, and the other for switching between cool, warm, and hot modes. A nozzle that magnetically mounts to the front of the hairdryer is included for more focused airflow.