Meet the future of hair drying—the Dyson Supersonic r™. This state-of-the-art device is equipped with advanced features like the Dyson Hyperdymium™ motor and smart RFID sensors in its accessories, which automatically adjust the motor and temperature to provide optimal airflow for your hair.
Dyson’s latest innovation, the Dyson Supersonic r™, is not just powerful; it’s also the lightest and most precise hairdryer to date. Boasting a 30% smaller and 20% lighter design than the original Supersonic™ model, it ensures quick drying while delivering smoother, shinier results. Plus, it’s available in two stunning new colours: Ceramic Pink, inspired by the hue of a pearl, and Jasper Plum, inspired by the rare purple jasper gemstone, Developed and tested in collaboration with top hair professionals, the Dyson Supersonic r™ first dazzled at A/W24 Fashion Week. This previously exclusive stylist’s tool has now become an essential item in the kits of hair talents like Sam McKnight, Eugene Souleiman, and Lacy Redway, who appreciate its manoeuvrability, comfort, and precision.
James Dyson unveiled Dysons latest beauty technology in Korea.
Introducing the Dyson Supersonic Nural™ hair dryer, with added sensing technology.
Scalp protect mode measures distance using a Time of Flight sensor, automatically reducing heat to maintain a comfortable, consistent scalp temperature.¹
Attachment learning uses a Hall sensor to recognise attachments and automatically switch to your last-used settings. Pause detect uses a motion-sensing accelerometer to know when it’s put down – reducing unnecessary noise.
Arçelik’s main goal is to create the future leader of the home appliance industry, and certainly this agreement marks a significant step towards that direction. In any case, the new industrial entity, Beko Europe, will include a wide range of brands of great relevance in the sector, ranging from Whirlpool itself to Indesit, Bauknecht, Privileg, Ignis, Grundig, Arctic, Elektrabregenz, Flavel and Leisure, Hotpoint, Altus and Blomberg. This diversification of the brand portfolio will provide a unique opportunity for the new joint venture to reach a wide range of consumers and consolidate its presence in the global home appliance market The agreement will also have an important impact on Italian territory. Arcelik will provide two factories in Romania to the new company, while Whirlpool will move its European large household appliances business unit, which includes seven factories in Europe and employs a total of 14,000 employees. In Italy, the operation will involve various factories, such as those in Siena for freezers, Comunanza (Ascoli Piceno) for washing machines and washer-dryers, Melano (Ancona) for hobs and Cassinetta (Varese) for built-in refrigerators and microwave ovens. Furthermore, the Carinaro (Caserta) site will be involved with a logistics warehouse and a reconditioning center for damaged Whirlpool products.
The new Airfly P1 high-speed hair dryer by Soocas sports a compact and lightweight design from Porsche subsidiary FA Porsche
Soocas has announced the latest addition to its small appliances line-up, Airfly P1, a high-speed hair dryer designed by premium design agency FA Porsche, a subsidiary of automaker Porsche AG. With a streamlined modern design, the new dryer takes up one third of the volume of a traditional low-speed hair dryer, and it can dry hair in 5 minutes and under.
New Airfly P1 hair dryer | Credit: Soocas
Sleek and compact
According to the Chinese personal care specialist, the inspiration behind the design of its new hair dryer is high-speed premium cars. FA Porsche, as a design branch of Porsche AG and an agency that prides itself on combining form and function, having created designs for appliance manufacturers such as Siemens and Panasonic, was just the company to create it.
In line with its aerodynamic vehicle inspiration, the new dryer’s body is made of automotive-grade aluminium alloy and boasts a futuristic streamlined design. The Soocas Airfly P1 is also compact and lightweight. Taking up about one third of the space of a traditional hair dryer, it measures no more than 2.24 x 4.56×9.34 inches and weighs in at just 0.87 pounds.
“The Soocas development department was able to make the hair dryer lighter, quieter and more powerful by restructuring the components. Our task was to develop a design for the technical components that would meet the target group and the requirements of a new, high-priced hair dryer in a class of its own,” FA Porsche said.
Quick drying
Thanks to what the company is calling Airfly P1’s “ultra-high wind flow,” the new dryer is able to provide a wind speed of 70m/s compared to a traditional low-speed hair dryer’s 18m/s.
Moreover, a built-in microprocessor chip allows for intelligent temperature control, monitoring the temperature in real-time 100+ times per second. The strictly monitored temperature of the dryer is around 70°C and as compared to traditional low-speed hair dryers, it can reach up to 100°C.
These new features reduce drying time considerably: one minute for short hair, three minutes for shoulder-length hair and five minutes for long hair.
Healthy hair
The Airfry P1 will also contribute to making its users’ hair silkier and shinier, the company said. This is achieved by increasing moisture by 4.6 times, smoothness by 19.7%, and shininess by 17.8%. In addition, the dryer’s high-speed airflow transports plasma from hair roots to hair tips, tightens cuticles, and makes the hair twice as smooth as ordinary negative ion hair dryers.
Focused on personal care
Since its creation in 2015, Soocas has been producing electronic personal care products such as electric toothbrushes, water flossers, shavers, and hairdryers for its own brand and for other Chinese appliance makers like Xiaomi. Apart from its main range of products, Soocas offers complementary products such as toothpaste, mouthwash, and hair essential oil.
The firm promotes a “just one more step in personal care” vision that combines innovative technology with sleek designs in order to allow its users what the firm calls “simpler and more enjoyable personal care routines”.
The AirFly P1 is the first product in a new hair dryer line, designed with a high-price market segment in mind. One of the company’s previous hair dryer models won an IF design award in 2018 and was described by iF Design Foundation as a breakthrough in styling and function that was “more fashionable and beautiful than traditional hairdryers”. The award praised the dryer’s wind speed and air volume, claiming they were superior to traditional dryers and applauded the high-end user experience provided by the dryer at a lower price than comparable dryers on the market.
Mark Barrocas, president of SharkNinja, which makes consumer appliances like vacuum cleaners and air fryers, explains how a customer focus group surprised him and taught him a valuable business lesson. https://www.bbc.co.uk/news/av/business-65245074
Fulgor Milano will be at the Kitchen & Bath Industry Show 2023 (KBIS), that will be held in Las Vegas from January 31st to February 2nd. The Italian company will display its products in the West Building at Booth #W3727, where it also will unveil some new additions to ovens and cooktops lines.
The innovative products of the Professional line will also be on display, such as the new 48″ Induction 7+ ranges and range tops. Furthermore, Fulgor Milano will exhibit new refrigerators, freezers, and wine cellar columns that match perfectly with Fulgor Milano PRO cooking products, as well as being powerful, elegant and provide commercial-grade performance.
Laifen has become one of the fastest-growing brands in the consumer electronics/appliances segment in China and the company looks set to take on the world as it announces plans to present its classic and latest product series, the premium collection, at the upcoming CES Trade Fair. The move follows the success of the brand at IFA in Germany in September 2022.
However, Hongxin Ye, a creative geek and the rest of the team at Laifen, look set to challenge the status quo, a claim substantiated by the release of its revolutionary high-speed hair dryer.
Laifen has practically exploded since its launch, capturing more than 60% of the sales share of the hair dryer market in China. The strong product performance and price advantages are some of the features that have endeared it to Chinese consumers, with the popularization of high-speed motors further tilting the market in favor of the brand.
The Laifen hair dryer is designed with the highest technology to dry any kind of hair in half the time of regular hair dryers, with high precision to work at only 59dB and reduce noise. The portability of the 2022 Editor’s Choice award winner, with a lightweight and compact design that enables it to fit in a regular handbag or suitcase, makes the Laifen High Speed Hair Dryer the ideal companion for everyone.
Laifen will be exhibitinkg at the 2023 CES Trade Fair
The new Shark FlexStyle. It can be used with or without the six attachments, and the end of it bends by 90 degrees which makes blow drying easier. The general shape and size of the main unit doesn’t take up much space, in fact, we consider it compact enough to squeeze in to a suitcase – the Shark FlexStyle is that it can be easily rotated back and forth from a powerful hair dryer to a multi-styling tool with just a twist. This means that you’ll be able to dry wet hair and curl, volumize or smooth hair simultaneously, saving time without causing any heat damage.
The six attachments that you get with the hair styler are the two curlers, two brush heads, one diffuser and one nozzle you can rotate between a hair dryer and multi-styler with just a twist, Shark FlexStyle™ transforms from dryer to styler in seconds. Whether you want no-heat-damage styling & drying, automatic curling with Coanda Technology, or blowouts using dual bristles, there’s endless powerful ways for you to flex. Priced at £349
The Laifen Swift hairdryer features a typical vortex-style jet architecture with a brushless motor that spins at 110,000 RPM at airspeeds of 22m/s – more than six times the air pressure of traditional hairdryers.
To prevent severe heat, each heat setting is also thermo-controlled and checked 100 times every second.
The engine has a 1,000-hour life cycle and should last about 15 years, Laifen explains. This, according to the company, is four times the normal lifespan of a brush motor, which is around 250 hours.
The hairdryer includes clever heat controls, meaning the thermal sensor changes the temperature of the air it blows out 30 times per second to prevent overheating and damage to hair
Depending on the mode, an LED ring surrounds the outside of the hairdryer. Blue light indicates cool air, the orange light indicates warm air, and a red light indicates maximum heat, which is ideal for quick drying and styling.
The air filter is located on the handle of the hairdryer and is magnetically attached, making it extremely easy to remove fluff and dust. Because of its positioning and tiny air filter pores, this also prevents hair from being sucked into the hairdryer.
The handle has two buttons: one for turning it on and toggling between the two-speed settings, and the other for switching between cool, warm, and hot modes. A nozzle that magnetically mounts to the front of the hairdryer is included for more focused airflow.
Australia’s first Dyson Demo Store – Service Centre has opened its doors at Castle Hill in Sydney’s northwest and marks the first space of its kind in the southern hemisphere.
Dyson has expanded its local customer service team with seven new roles at the new 400 square metre Dyson Demo Store – Service Centre who will provide technical support, servicing and maintenance tips.
From styling tips and air purification guidance to cleaning demonstrations, Dyson Experts will help current and potential owners to better understand Dyson technologies.
“We are continually prioritising the experience of our owners with pioneering technologies. We are now bringing that same philosophy to how we sell and repair by delivering the best possible service and investing in a growing onshore team of 228 local customer service experts,” Dyson Australia and New Zealand managing director, Glenn Andrew said.
“We know that people increasingly want to buy from Dyson direct so we developed our Dyson Demo Store – Service Centre with Dyson experts to provide advice, help and guidance using live demonstrations and educational experiences.”
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