Christian Maeder leaves the Artemis Group

christian maeder, chief financial officer cfo of the artemis group and chairman of the board of directors of franke holding ag, will leave the artemis group in spring 2023. the company announced that search for his successor has been initiated. the chairmanship of the board of directors of franke holding ag will be taken over by alexander pieper, currently vice chairman, as of spring 2023.

Dyson investment plan

Dyson reveals the next phase of its five-year, £2.75bn investment plan to develop machines that use software and connectivity to improve themselves. This has been explained by Jake Dyson, the company’s chief engineer, who shows in a YouTube video an update of Dyson’s five-year investment plan that includes products that improve themselves thanks to software and “data science”, allowing solve problems in the machines before the owner is aware of them.

In line with Dyson’s announcement of investment in robotics at the beginning of the year, this new commitment to hire software developers and data scientists reinforces the company’s commitment to its software & connectivity team, which has multiplied by 10 in a decade. .

Led by Jake Dyson, these professionals are working on a new generation of smart products 10-15 years from now.

Hardware, software and connectivity play a key role as Dyson increasingly embeds intelligence into its machines, the MyDyson app and user experience, looking to create self-improving products for the long term. https://youtu.be/Uni7TfoC5e0

Electrolux redundancies


Electrolux announces redundancies: there will be 76 in Porcia and 25 in Susegana. Not renewed 300 expiring workers
The union: only voluntary and incentivized exits. In Italy the total number is 222 cuts. Redundancy fund risk in 2023
There are 222 redundancies announced by Electrolux for Italy during a meeting with the trade unions. The most substantial personnel cuts will be absorbed by the Porcia plants which will see the exit of 40 employees and 36 workers (10 of whom in the spare parts warehouse), and Forlì which will instead see a cut of 19 employees and 77 workers. Redundancies for 25 employees in Susegana while the cuts will affect 10 employees in Solaro in the province of Milan. The site is also the protagonist of an investment process which in the next few years will see the company spending around 102 million euros to modernize the production lines. In Cerreto there will be 5 outgoing employees while in Assago there will be two redundancies.

The operation aims to be concluded within the first quarter of 2023 and provides for the use of the incentived Naspi instrument. The negotiation will continue in the individual plants.

ASKO LAUNCHES INTEGRATED MARKETING CAMPAIGN IN AUSTRALIA

Creative marketing strategy for premium Swedish home appliance brand ASKO, conceived by Trout Creative Thinking gives the globally established brand a local flavour. The strategy harnesses the power of brand endorsement through talent and media partnerships to create captivating content that draws the attention of Australian renovators, architects, and designers. The content campaigns aimed to increase awareness of the ASKO brand in Australia while showcasing key product launches for the brand including the Wine Climate Cabinet, the world’s first smart wine cabinet which was recently awarded Gold in the Australian Good Design Award.

While ASKO has been in Australia for 52 years, the brand partnered with Trout to design and implement a combination of strategic talent and media partnerships unlike anything ASKO has delivered in one of its largest global markets to date. The result is a campaign that strikes a unique balance of aligning to the ASKO brand globally yet making it relevant to the Australian market.

Beko to target Thailand

Beko is planning aggressive moves in 2022-23, with the goal of increasing brand awareness and achieving sales of 2 billion baht by next year

Beko Thai’s commercial director, Pornchai Trakultechadej, said in an interview the decision was made after the company discovered that less than one in 10 Thai people can still pronounce the proper name of Beko, despite the brand being in the country for seven years.

Some people recognised the brand, but not enough to switch to Beko, he noted.

He revealed that the company plans to double its marketing investment in the Thai market next year, with 85% of the budget, or approximately 200 million baht, going towards digital campaigns focusing on home appliances such as refrigerators, washing machines and dryers, and air-conditioners.

Acquisition Of Asogem By Arçelik

Dutch competition authority, Authority for Consumers & Markets (ACM) has cleared the acquisition of Asogem N.V. by Arçelik A.S. through its subsidiary Ardutch B.V.

Asogem, which will be acquire by Arçelik, is a distributor of large and small home appliances in the Netherlands and the only importer and distributor of Arçelik’s Beko and Grundig brands in Benelux. Asogem also imports electrically heated blankets of the “Dreamland” brand as the sole distributor of Italian Tenacta Srl. Asogem only supplies products to retailers and does not sell directly to end consumers

Turkey’s Arcelik to invest $100m in Egypt amid thaw in relations

Turkish home appliance magnate plans to use Egypt as an export hub and provide jobs for thousands of Egyptians

Turkey’s largest home appliance manufacturer Arcelik will invest $100m to establish a new factory in Egypt, according to a statement released by the Egyptian trade ministry on Sunday, as both countries continue to mend ties after a years-long rift.

Arcelik CEO Hakan Bulgurlu visited Sharm el-Sheikh over the weekend, where he met Egyptian Minister of Trade and Industry Ahmed Samir to discuss investment opportunities.

Samir said that during the meeting, they reviewed Arcelik’s project, which will be completed by the end of 2023 and is projected to manufacture an annual capacity of 1.5 million household appliances, according to the statement.

The investment is expected to provide 2,000 direct jobs for Egyptians.

The minister added that the project aims to meet his country’s need for appliances, as Arcelik plans to make Egypt a hub for producing and shipping products to foreign markets.Local media has suggested that Arcelik will break ground on the plant on 7 December.

Sabaf results

Sabaf is a company listed on the Italian Stock Exchange , which deals with the production of components for domestic gas cooking appliances, has published its financial results for the first nine months of 2022.with revenues up by 0.4% to 201.62 million euros, compared to the 200.77 million obtained in the first three quarters of 2021. gross operating margin which fell from 44.17 million to 33.46 million euro (-24.3%); as a result, margins worsened from 22% to 16.6%.The company’s net debt, given at the end of September 2022, had increased to 78.8 million euros, compared to 67.61 million at the beginning of the year. In terms of investments, Sabaf invested a total of 16.1 million euro in the first nine months of the year, while operating activities generated cash of 13.65 million euro.

However, Sabaf’s management confirmed the forecasts for 2022 which expect to achieve sales of between 253 and 256 million euros, including the consolidation of the fourth quarter results of the newly acquired PGA

Electrolux reorganization,

Global reorganization that the Electrolux group announced in recent days provides for 4 thousand redundancies, a situation that is affected by the context characterized by both the growth of inflation and the drop in consumption that also affects household appliances. The Italian management of the company met with the trade unions to decline the impact in our country where, according to a note from Fim, Fiom and Uilm, the redundancies will be 300. Half of the workers, half of the white-collar staff and managers.

However, the reduction in costs will go hand in hand with investments and the reorganization of production which will concern in particular the Solaro site, where an innovative dishwasher platform should be built. Precisely this appliance is considered increasingly strategic, since “not yet relegated to a market of mere replacement and therefore potentially growing,” the company explained to the trade unions. The intention is therefore to produce a new product in the Italian factory, which will focus on low consumption and high performance and which will require a very important investment. In fact, the site needs an intense reorganization in the now obsolete technology department, in the packaging plant and in the assembly lines, with an amount of investments in the period 2023-2026 of 102 million euros. The new production platform should allow us to reach from the current 780 thousand pieces to 960 thousand in 2024, to 1,140 thousand in 2025 and to 1,329 in 2026.However, Electrolux’s investment plan is linked to reaching an agreement with the trade unions both on redundancies and on increasing productivity. In particular, the company asks to switch from the current production revenue, equal to 90 pieces per hour, in two years to a revenue of 118 pieces per hour, for a daily production of 5,970 pieces. The major pieces would be linked to an ergonomic improvement of the workstations and to the strengthening of the staff, which however has not yet been quantified. For the trade unions it is «an extremely ambitious project, not predictable in its outcome, which greatly affects the organization of work. A comparison is now starting that will have to try to combine the sustainability needs of investments with the indispensable ones of health and safety in the workplace, as well as with the need to stabilize precarious workers and to be able to carry out a generational change

Marks electrical financial update

Marks electrical announced a half year update on their financial and operational performance. Sales were up 15.1% overall, despite a very challenging market. Strong performance was driven across all major product categories, notably A-rated energy efficient laundry appliances which grew at over 35% in the period reflecting more conscientious buying habits.
founder and CEO, Mark Smithson, said of the results:

“I’m proud of the performance we’ve delivered against a tough back-drop, with the Group’s sales up 15.1% in a very challenging market. This further demonstrates the resilience of our business model and is down to the hard work of everyone at the Company.

Our market-leading customer service and free next day delivery, combined with in-house installation expertise, provides a compelling and unique offering, that sets us apart from the competition.
We go into a busy period with growing momentum and confidence in our unique proposition.”