After the merger of Hitachi into the Beko Australia operation management have moved to restructure the business with the announcement that former Samsung Vice President and of late National Sales Director at Hitachi along with David Anton the Companies supply chain manager are being laid off.
Hitachi whose products are sold at Harvey Norman and Bing Lee is the most profitable side of the Beko operation in Australia with Harvey Norman recently expanding sale of their premium refrigerators to additional stores
Category Archives: Brand’s
Haier entrusts Alkemy with European communication
Haier has selected Alkemy for the management of above and below the line and digital communication at a European level.
Domestic appliances deal cleared by the CMA
Following a provisional clearance in February, the CMA is now allowing the proposed deal between Arçelik and Whirlpool to go ahead.Arçelik and Whirlpool are two of the largest suppliers of major domestic appliances (MDAs) in the UK, including washing machines, tumble dryers, dishwashers and cooking appliances. Arçelik supplies MDAs primarily under the Beko, Blomberg and Grundig brands, and Whirlpool supplies MDAs primarily under the Indesit and Hotpoint brands.
The Competition and Markets Authority (CMA) referred the deal to a Phase 2 review after initially identifying concerns which warranted further investigation during its Phase 1 investigation.
Since then, an independent CMA panel has gathered and analysed a wide range of evidence – including seeking views from businesses and customers – in order to assess the potential impact of this deal.
The panel reviewed evidence which showed that while Arçelik and Whirlpool both have strong market positions, they will continue to face significant competition from other suppliers. This includes well known suppliers and brands such as BSH (including its Bosch and Neff brands), Haier Group (including its Hoover and Candy brands), Samsung and LG; retailers’ ‘private label’ brands such as Logik and Bush (Currys and Argos); and more recent entrants such as Hisense.
The evidence also showed that the competitive landscape has changed considerably in recent years and continues to do so. Whirlpool’s market position in MDAs has significantly declined over the last decade, and it is likely that its European MDA business will be fundamentally different in the future. At the same time, suppliers such as Haier Group and Hisense have gained market share, and it is likely that they will continue to expand. These market dynamics are supported by a range of evidence, including from internal documents, financial analysis and third parties.Arçelik will set up a new standalone business, Beko Europe B.V., to which Arçelik will contribute its European MDA and small domestic appliances businesses and Whirlpool will contribute its EMEA MDA business. On completion of the deal, Arçelik will hold c.75%, and Whirlpool will hold c.25%, of the shares in Beko Europe.
Miele 125 years of quality
Two families, one company and 125 years of delivering fantastic service and products to customers around the world. This year sees Miele celebrate its 125th birthday. Founded in 1899 by engineer Carl Miele and businessman Reinhard Zinkann, Miele have remained true to their “Immer Besser” brand promise. Join us throughout 2024 as we celebrate many of the aspects that makes Miele, the organisation that it is today. Long story short: 125 years of quality
Caple to offer 5year Guruntee
Caple announce that we will offer 5 year guarantee on Caple appliances from January 1st 2024. If your consumer purchases a Sense Premium oven or compatible 46cm combi microwave and steam oven, then all appliances purchased for the same kitchen will receive 5 years of parts and labour guaranteed! This compliments our 5 year guarantee for taps and lifetime guarantee for sinks.
Gaggenau increases its presence in North America and Australia
Growing demand for products Gaggenau in North America and Australia,so the luxury brand specialized in the production of professionally inspired household appliances has decided to opennew showrooms in Vancouver and Toronto and new flagship stores in Sydney and Miami, with a concept that perfectly blends the brand’s rich heritage with local cultural and design elements. “Each of our new flagships in the world – says Peter Goetz, Managing Director of Gaggenau – represents a unique, high-end experience, designed to inspire. Our appliances, our brand, our philosophy and our heritage are woven into the architecture, creating a very attractive local landmark”.
The new flagships serve as experiential centers for culinary enthusiasts, architects, interior designers and homeowners who wish to explore the art of cooking, each boasting a unique space and character, drawing inspiration from local communities, offering sophisticated moments of reflection for food-conscious users and professionals design. In North America the emphasis is increasingly on a modern aesthetic, which favors the kitchen as the centerpiece of the home’s lifestyle. The “modern classic” design by Gaggenau aligns perfectly with this trend, offering timeless, sophisticated and elegant solutions for luxury kitchens.
Buram Electro will be called Liebherr Appliances Netherlands from 2024
As of January 12, 2023, Buram Electro BV has been integrated as an official subsidiary of Liebherr Hausgeräte GmbH. This step follows a long-term, successful exclusive collaboration on the Dutch market. This collaboration has recently been further strengthened, with the main aim of increasing the satisfaction of our customers and further strengthening our brand value.
As of December 30, 2023, Buram Electro BV will merge with Liebherr Appliances Netherlands BV through a legal merger. All current agreements of Buram Electro BV will be transferred unchanged to Liebherr Appliances Netherlands BV as of the aforementioned date. This is a logical step for us to further strengthen the brand and to secure long-term value creation for all parties involved in the Dutch market.
Miele and Metall Zug venture
Miele and Metall Zug are planning a joint venture to strengthen their medical technology and pharmaceutical divisionsSteelco (Miele) and Belimed (Metall Zug) are joining forces
Portfolio comprises hygiene solutions for hospitals, biomedical research, and pharmaceutical applications as well as biotechnological requirements
Highest standards of quality, innovation, and customer proximity
In order to expand its medical technology and pharmaceutical division in the Professional business unit, Miele will be contributing its subsidiary Steelco Group to a joint venture with the Swiss industrial holding company Metall Zug AG. Metall Zug will in turn be bringing its two Belimed companies – Infection Control and Life Science – to the joint venture. Steelco and Belimed both produce cleaning, disinfection and sterilization solutions for hospitals, biomedical research and pharmaceutical and biotechnological applications. By combining their product and service portfolios, the two companies are aiming to become one of the most reliable, innovative, and customer-focused providers in the industry. The agreement regarding the joint venture, in which Miele is to hold a 67 % share and Metall Zug 33 %, was signed on 27 November. Closing is to take place once the necessary regulatory approvals have been obtained.
Operators of clinics and hospitals and those in charge of pharmaceutical production are facing new challenges, from increasing hygiene requirements in infection and contamination control to ensuring cost-effectiveness and dealing with the increasing shortage of staff. As a result, demand is growing around the world for technologically advanced and economically attractive equipment that meets the highest standards of hygiene. Belimed and Steelco have enjoyed an excellent reputation as providers in this field for decades – with products and services for cleaning, disinfection and sterilization of medical equipment, laboratory supplies and solutions for the pharmaceutical industry and biotechnological applications. Furthermore, both companies share a commitment to the highest quality standards and maximum customer focus.
“The Professional business unit is already very important to Miele,” says Dr Axel Kniehl, who is Executive Director Marketing & Sales for the Miele Group and is responsible for this business unit. “With this joint venture, we will be strengthening our strategic position as a global premium provider in the field of medical and pharmaceutical technology and will be creating additional opportunities for growth, particularly in North America and Asia.”
Belimed and Steelco – premium partners on an equal footing
Steelco has been part of Miele since 2017. The subsidiary looks after the global clinic project business, among other things, and is therefore responsible for all aspects of planning and equipment for sterilization departments in hospitals. The company, which was founded in 2001, has two production locations in Italy – at the headquarters in Riese Pio X and in Cusano. Furthermore, the company has branches in 14 countries and a strong network of distributors in its core markets. In 2022, Miele generated turnover of approx. EUR 194 million through Steelco business, with the company employing around 800 people. In addition to many years of expertise in infection control and pharmaceuticals, Steelco brings a broad product portfolio and a high level of innovative strength to the project. “We are looking forward to working with Belimed – together we want to provide our customers with the most innovative and reliable solutions in the industry,” says Fabio Zardini, CEO of Steelco.
Belimed, which is headquartered in Zug in Switzerland and has production locations in Sulgen (Switzerland) and Grosuplje (Slovenia), employs around 1300 people in the areas of infection control and pharmaceuticals. With its two companies Belimed Infection Control and Belimed Life Science, the Group is represented in more than 80 countries – with its own sales and service hubs in some cases – and particularly in growth markets such as the USA and China. Its most recent turnover figures amounted to approx. CHF 229 million. At the same time, customers appreciate Steelco’s high level of quality and expertise in relation to digital solutions. “Steelco and Miele are strong and reliable partners. With their growth momentum and years of expertise, they are the perfect fit for us and our joint plans for the future,” says Martin Wipfli, Chairman of the Board of Directors at Metall Zug AG.
“With the joint venture, we want to combine the best of both worlds. A broad, innovative, and interconnected product portfolio combined with a dense global sales and service network will allow us to achieve maximum customer proximity,” explains Dr Christian Kluge, Senior Vice President Business Unit Professional, whose recent turnover figures of more than EUR 750 million included a significant contribution from Steelco business
Spear & Jackson enter the heating market
Benross introduce its latest innovation, the Spear & Jackson Heating range, which is designed to complement the recently launched Air Zone range.
The range is produced under an exclusive brand licence between Benross Marketing Ltd and Spear & Jackson UK Ltd
The Spear & Jackson Heating range has been developed to offer a stylish and modern solution to electric home heating, and includes 1500w and 2000w wall mounted panel heaters, portable ceramic PTC heaters and an oscillating tower fan heate
Morphy Richards
Morphy Richards, a renowned brand known for its high-quality, British-style, and innovative products, has announced a strategic brand upgrade to support business growth in the medium and long term. In collaboration with globally recognized strategic consulting firm Prophet, Morphy Richards aims to pinpoint its core competence and devote to the best path for sustainable growth. The goal is to allow consumers get a different life experience brought by Morphy Richards products.
Established in 1936, Morphy Richards is a time-honored brand. As a historic British brand, Morphy Richards has a presence in a number of countries across Europe and Asia. Specializing in small household appliances, Morphy Richards has deeply cultivated the kitchen and living appliances sector. The brand upgrade aims to enhance brand influence, steer the direction of product development, and improve performance. As part of this strategic initiative, Morphy Richards is now actively recruiting business partners who share the same growth goals. Organizations and individuals interested in partnering with this time-honored brand are invited to make contact.
“In the post-pandemic world, the most relevant brands speak to consumers’ heads and hearts by offering dependable, consistent, and delightful product innovations and branded experiences. We are honored to partner with Morphy Richards to unlock the next wave of uncommon growth across more and more markets,” said Jolin, Associate Partner of Prophet. A growth and transformation consulting firm that helps leaders unlock uncommon growth, Prophet has 15 offices and over 600 strategists, data analysts, marketers, digital experts, and creatives worldwide, partnering with multiple companies to develop solutions that drive lasting impact and help move society forward.
“We have a truly unique opportunity. In the UK, Morphy Richards has 86% brand recognition which is up there with industry-leading global brands! With the right products and a great team, I am confident that we can re-establish Morphy Richards as the envy of the industry,” said Rob Wileman, Managing Director of Consumer Brands Limited, which has become the official licensee of Morphy Richards in the UK in 2023.
About Morphy Richards
Morphy Richards, a premium and innovative small appliance brand, was established in the UK in 1936. For more than eight decades, Morphy Richards has been committed to infusing smart ideas and quintessential British style into the kitchens and everyday lives of families.
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