Category Archives: Brand’s

Midea eyes bigger global market share

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Midea Group, the world’s largest maker of white goods by sales, is eyeing significant global expansion of its sales network to encompass 40 countries by 2025.

Fresh off raising US$4.6 billion in Hong Kong’s largest initial public offering (IPO) in more than 3 years the Foshan-headquartered company is looking to markets like Saudi Arabia, Brazil and Africa as part of a focus on burgeoning economies with substantial growth potential, according to Lewis Fu, the company’s president of international business.

The company, which gets almost half of its revenue from overseas markets, relies on outside retail operators in some regions. But it plans to expand its global operations and do a “better job” with its own retail network, particularly in emerging markets where the “growth potential is large”.

“Currently, we have our own sales subsidiaries and organisations in about 30 countries worldwide,” Fu said during a press tour on Thursday. “In the future, we will expand to more than 40.Midea has about 44 manufacturing bases worldwide, half of which are outside China, with more manufacturing facilities “under way in the coming years”, Fu said.

Miele starts selling refurbished electronic parts

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According to a UN report, 62 million tonnes of electrical and electronic waste (including old washing machines, PCs, and mobile phones) were produced in 2022 – an increase of 82 % compared with 2010. In most cases, the electronic modules end up dumped along with the appliance, not only resulting in the loss of valuable resources but also damaging the environment. Miele is tackling this problem head on by taking back and refurbishing an increasing number of damaged and broken components. Customers in five EU countries can now choose to have a refurbished electronic module fitted when their appliance requires repairs.

On average, only 22 % of all electrical waste produced is recycled. Most of the components that are not recycled end up on landfill sites or are burned. “We’re fighting back against electrical waste and giving used electronic components a new lease of life,” says Axel Kruse, SVP Customer Service at Miele.

If the electronic modules in a washing machine, a dishwasher or a coffee machine require replacing, Miele service technicians are now able to offer customers the choice of a new or a reconditioned spare part when they attend to make the necessary repairs. Despite costing around a third less than the equivalent new parts, reconditioned parts are still tested to the same strict quality criteria. Refurbished electronic modules can also be used when carrying out repairs covered by warranties and contractual agreements – including when these services are provided by Miele service partners.

Midea Italia inaugurates its new headquarters

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Midea has officially inaugurated its new headquarters in Milan at the Bodio Center in the street of the same name. A further important step for the company, which had already moved its operations to Milan at the beginning of 2021.

The inauguration ceremony was attended by Midea Emea President Scott Fu , General Manager Alberto Di Luzio and the management of Midea Italia, as well as the entire staff, which has increased by more than 40% from January 2024 to today

Arçelik publishes its Sustainability Report

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Arçelik’s commitment to sustainability is evident under the leadership of CEO Hakan Bulgurlu, a prominent figure in the global climate change dialogue. The group’s newly released Sustainability Report reflects this dedication, especially following the strategic acquisition of Beko Europe, which has positioned Arçelik as Europe’s leading brand.

The company’s “In Touch with Technology” approach is built on three foundational pillars: In Touch with the Planet, In Touch with People, and In Touch with Business. Arçelik pledges to uphold high reporting standards and maintain open and honest communication with stakeholders annually.

The 2023 Sustainability Report showcases Arçelik’s achievements throughout the year and outlines the roadmap for reaching its objectives and adding value for its stakeholders. The report provides a comprehensive overview of the company’s sustainability agenda, targets, and advancements, along with other key ESG metrics. The data and insights presented pertain to the operational period from January 1, 2023, to December 31, 2023, unless stated otherwise.https://www.bekocorporate.com/en/sustainability-report-2023/overview/

De’Longhi expects growth in turnover and margins

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The three-year period 2024-2026 the Treviso group expects an average annual growth of 7-9% in turnover and gross margins of 15-16% company writes that it expects a continuation of the favorable growth dynamics of the coffee machine segment, in particular those capable of processing coffee beans. Growth is also expected in the Nutrition area

, both in the world of products for domestic and professional use, as well as from the opportunities coming from the nutrition area thanks to the international development of the Nutribullet brand. De’Longhi also foresees expansion opportunities in other categories such as ironing.

SharkNinja Announces David Beckham as Global Brand Ambassador for Ninja Brand

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David Beckham has joined forces with the Ninja brand as a global brand ambassador. Known for his skills in the kitchen, passion for cooking and commitment to exceptional performance, Beckham will work closely with the Ninja team to build awareness for their innovative and user-friendly appliances.

The multi-year partnership will focus on a range of Ninja products as Beckham helps to communicate the brand’s performance-based approach to product design to his global audience. Both David Beckham and the Ninja team will work together to demonstrate the benefits of current products while also supporting product expansion.

LG STRENGTHENS EUROPEAN PRESENCE

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LG Electronics (LG) is unveiling its latest built-in kitchen appliances at Milan Design Week (MDW) 2024, taking place in Milan, Italy, from April 16-21. At the center of LG’s Milan showcase are the brand-new Signature Kitchen Suite built-in oven, free zone induction hob, and downdraft hood. Boasting innovative, premium design and highly-convenient features, the company’s refined built-in solutions bring exceptional ease-of-use and effortless elegance to the kitchen.

LG Electronics (LG) is unveiling its latest built-in kitchen appliances at Milan Design Week (MDW) 2024. LG showcases the brand-new Signature Kitchen Suite built-in oven, free zone induction hob, and downdraft hood
Debuting at MDW 2024 and designed with European consumers in mind, Signature Kitchen Suite built-in oven with Gourmet AI™️ offers a variety of cutting-edge features and AI technologies to elevate the culinary experience.
Made to integrate seamlessly into islands and countertops, Signature Kitchen Suite downdraft hood offers provides powerful ventilation, effectively extracting steam and odors for a more pleasant cooking experience.
Signature Kitchen Suite’s free zone induction hob presents next-level flexibility and ease-of-use, allowing users to place any size and type of cookware anywhere on its cooking surface.

We are thrilled to showcase our latest built-in innovations at this year’s Milan Design Week, demonstrating our commitment to leading new design trends and meeting the diverse needs of European customers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to strengthen its presence in Europe through an expanded range of built-in appliances delivering style, performance and convenience in the kitchen.”