Category Archives: Brand’s

LG SIGNATURE’S Combination Of Superior Design And Technology Set To Conquer New Markets

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Premium Brand Hosts Exclusive Launch Events in Japan and Norway Successfully expanding its presence in the global premium home appliance market, LG SIGNATURE is making its much anticipated debut in Japan and the Nordic countries. To celebrate the brand’s arrival, exclusive launch events were held complete with talks from local experts sharing their personal and professional perspectives on LG SIGNATURE products. The superior range of luxury appliances offers compelling user experiences through cutting-edge technology, user-friendly functions and stunning aesthetics.

The launch events featured a design gallery named The Art of Essence through Minimalism created in partnership with acclaimed Italian photographer, Delfino Sisto Legnani. In a series of gorgeous images, the artist perfectly captures the timeless elegance of the appliances within the starkly beautiful Monte Amiata condominium, an iconic residential complex located in the Gallaratese district of Milan.

An award-winning photographer, Delfino is renowned for his minimalist images. Explaining his choice of location, he said, “I wanted to combine the formal purity of LG SIGNATURE products with the simplified and absolute forms, out of scale, with respect to the products themselves, of the Monte Amiata complex, generating absolute shots, unrelated to time.”

LG SIGNATURE’s Japan launch event took place early this month at Tokyo’s National Art Center, a facility designed by legendary Japanese architect, Kisho Kurokawa. On hand to witness the unveiling of the LG SIGNATURE TV, Refrigerator, Washing Machine and Air Purifier were over 250 VIP guests. A panel featuring highly-regarded local filmmaker, Ando Momoko, noted chef Kinoshita Takemasa, and other influential Japanese trendsetters including the announcer, Baba Noriko, gathered to talk about LG SIGNATURE products, unreservedly praising their ability to help create a better, more convenient lifestyle.

To mark LG SIGNATURE’s arrival in the Nordic countries, a launch event was held on June 13 at Astrup Fearnley Museet, one of the biggest contemporary art galleries in Oslo, Norway’s ultra-stylish capital city. The more than 200 guests in attendance were able to get a first-hand look at the exceptional yet understated LG SIGNATURE TV, Refrigerator, Washing Machine, Air Purifier, Dryer, Wine Cellar and Bottom-Freezer Refrigerator.

Guests were also treated to a lively discussion on the benefits of LG SIGNATURE products moderated by one of Norway’s most accomplished actresses, Pia Tjelta. The all-star panel included famous Swedish singer and actress, Pernilla Wahlgren, and the Flying Culinary Circus; a team of four top chefs comprising Trond Svendgård, Hans Kristian Larsen, Tor Jørgen Kramprud Arnesen and Mathias Spieler Bugge. The culinary experts revealed how LG SIGNATURE appliances help them to effortlessly prepare delicious meals, and put on an entertaining cooking demonstration with mouth-watering results.

Participating in both the Oslo and Tokyo events, Torsten Valeur, the widely-respected Danish industrial designer and master design advisor for LG SIGNATURE home appliances, introduced the brand’s design philosophy and highlighted its restrained, minimalist aesthetics.

“We’re very excited to share the unparalleled design and advanced technology of LG SIGNATURE with new audiences,” said Ian Kim, vice president of LG’s brand management division. “We are strongly committed to expanding our premium home appliance business and providing consumers all over the world with the best lifestyle solutions yet.”

The continuing success of LG SIGNATURE has industry insiders and consumers taking note and is further cementing LG’s premium brand image across the globe. In order to engage a wider audience and showcase the perfected blend of form and function the brand is known for, LG will be expanding its new digital campaign, Art inspires technology. Technology completes art.

About LG SIGNATURE
LG SIGNATURE is LG Electronics’ ultra-premium brand. By uniting the best of LG technology and design under a single brand, LG SIGNATURE offers consumers a collection that boasts subtle elegance and top-notch performance. The range of LG SIGNATURE products includes InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine, air purifier and award-winning “wallpaper” OLED TV W. All LG SIGNATURE products have one thing in common: uncompromising quality and a focus on the essentials. LG SIGNATURE products have won a number of industry awards for technological innovation and sophisticated design, including 2017 CES Best of Innovation Award, iF Gold Award 2016, Red Dot Design Award 2016 and Engadget Best of CES Award 2019 for LG SIGNATURE OLED TV R. For more information on LG SIGNATURE, please visit http://www.LGSIGNATURE.com

Eurovac

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ECOVACS ROBOTICS announced the launch of the brand in Italy and presented the leading products and innovative solutions for the smart home: from Smart Navi 3.0 mapping and navigation technology, based on laser mapping, to OZMO washing technology to recent AIVI artificial intelligence technology.

The event was attended by Andreas Wahlich, EU General Manager and Julia Söns, Marketing Communications Manager along with the local Italian team represented by Simone Gambarato (Regional Sales Rep) and Matilde Mancon (Country Marketing Coordinator).

Taurus New General Manager

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Enric Tria has been appointed new general manager of the Taurus Group for Europe, a position he has held since June 1, 2019 reporting to the CEOs, and from which he will contribute to the consolidation of the Taurus Group, as a benchmark in the PAE sector . Currently a member of the Taurus Group Management Committee, he joined the company in 1996, developing several positions in the commercial area since then until his appointment as commercial director in 2009, contributing to the important international development of the Group.

One of the main objectives set in this new stage is to consolidate the positioning of the company as one of the driving forces of technological innovation in the sector, turning Taurus into intelligent purchasing. A clear example of this strategy is the imminent launch of Mycook Touch Black Edition, a limited edition of its star kitchen robot. This launch will be supported by a 360 communication campaign, which will include TV and online media campaigns.

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Haier , Hoover and Candy brands ,Haier Europe reveals its innovations and commercial strategy

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Haier Europe has recently gathered its clients at the Príncipe Pío Grand Theater in Madrid to present their latest releases of the Haier , Hoover and Candy brands , as well as to share the company’s commercial and communication strategy.

Regarding novelties, two star products of Haier stand out: on the one hand, the side by side model HB25FSNAAA, one meter wide, equipped with technologies such as Fresher Techs and with Iconic Black finish; on the other, stands out the Super Drum washer HWD100-BD1499U1, with capacity of 10 kg of washing + 6 kg of drying, wi-fi connection, i-Refresh, Smart Duo Spray and ABT antibacterial treatment. Both models offer a lifetime guarantee.

For its part, Hoover has presented the folding broom H-Free 500, with autonomy of up to 40 min. and only 70 cm in height.

Candy is still betting on connectivity in all its appliances, from the kitchen with its new wifi oven, going through the cold and even washing, where the range of Rapido washing machines and Brava dishwashers stand out.

The company has also announced the new spot of the Haier brand that focuses on clearly conveying the main benefit of Fresher Techs technology. For Candy and Hoover, the group is committed to a 12-month campaign of visibility in the press, digital media, radio and outdoor. It has also announced the opening of the new commercial office of Haier Europe in the Paseo de la Castellana in Madrid, the sponsorship of Candy in the cooking school “Apetit’Oh!” And the start of a road show that will go to several cities Spanish

Swan show on products at UK trade show

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Swan is returning to the Exclusively Show, which takes place 11th and 12th June 2019 at the Business Design Centre, London, to showcase its latest collection of appliances and homewares.

Visitors will be among the first to see the new Swan Symphony small appliance collection and the Eureka Swan floorcare range.

The new Eureka Swan floorcare range includes cordless, bagged and bagless vacuum cleaners designed in collaboration with North American vacuum cleaner manufacturer Eureka. Swan’s Scandinavian-inspired Nordic and vintage-themed Retro collections will also be on display at the show.

Gorenje to make 270 redundancies as it reorganises

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Gorenje redundancy

Gorenje to make 270 redundancies as it reorganises after Hisense takeover
Gorenje to make 270 redundancies as it reorganises after Hisense takeover
By bne IntelliNews April 28, 2019
Slovenian household appliances manufacturer Gorenje announced it plans to lay off 270 workers out of the current 4,212 employees as part of its reorganisation and business optimisation process.

Gorenje selected China’s Hisense Electric Co as its strategic partner in May last year as it sought a partner that would support its long-term and sustainable growth and development. Hisense went on to acquire the Slovenian white goods manufacturer.

Following the takeover, Gorenje has embarked on the restructuring that is expected to see 6% of its workforce laid off.

“In early March, Gorenje was transformed from a joint stock company into a limited liability company, in order to simplify its corporate governance and pave the way for more efficient management and decision-making within the group that will thus be better positioned to respond promptly to the challenges and changes in a demanding business environment, to reap the synergies with Hisense, and to cut its operating expenses,” Gorenje said.

The appliance maker added that business transformation will be the priority task in all fields of its operations in the months ahead. Consequently, in April Gorenje started the procedures for reorganising the business processes at the level of the entire group, which also includes new organisation and job systematisation at the parent company.

“As a result of business transformation and restructuring, merging of functions, decreasing the number of management levels, and business optimisation, the number of employees at support services in the Group will be decreased,” said the statement.

Arçelik Aims to Raise Awareness on Climate Change Risks Through Mt. Everest Climb

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Arçelik takes another key initiative to tackle global warming in line with its ‘Respecting the World, Respected Worldwide’ vision. CEO Hakan Bulgurlu will attempt to climb Mount Everest to raise awareness on climate change risks. Arçelik continues its efforts to build a sustainable future through its environment friendly products, sustainability projects and campaigns. Having sustainability at the heart of its business operations, the company created a product portfolio which is more than 90% recyclable and set a goal of being carbon-neutral in manufacturing by 2025.

The expedition will be documented in a series of social media posts on Arçelik Global and Hakan Bulgurlu’s social media channels.

ABOUT ARÇELİK
Founded in 1955 Arçelik has operations in the durable consumer goods industry with production, marketing and after-sales services. Arçelik offers products and services in 146 countries with its 32,000 employees, 22 different production facilities in 9 countries (Turkey, Romania, Russia, China, South Africa, Thailand, Pakistan, India and Bangladesh), 34 sales and marketing companies all over the world and with its 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Dawlance, Voltas Beko, Altus) Arçelik is listed on Istanbul Stock Exchange.

Grundig FRIDGE HAS A NOSE FOR MEAT QUALITY.

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FRESHMETER
NOW YOUR FRIDGE HAS A NOSE FOR MEAT QUALITY.
As a valuable commodity with a variable shelf life, raw meat needs special attention. For your own wellbeing, our FreshMeter keeps an eye on your fresh meat products. The sensor integrated into a special meat compartment responds to gas emissions and indicates the freshness of stored meat by means of a traffic light display on the fridge: green means everything is fine, yellow indicates the meat should be used, and red shows that it should not be eaten.

Grundig’s Gourmet Chef Smart Oven

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Grundig’s Gourmet Chef Smart Oven is equipped with advanced connected technologies and sensors allowing users to precisely control the temperature of their food as it cooks to ensure the best results. This includes a moisture and oxygen sensor, a temperature control sensor and BLDC motor, an integrated camera and a multipoint meat probe. The Gourmet Chef oven also features a 7” Touch TFT Display that lets users control these in-oven smart functions, allowing for easy monitoring and adjustments to the cooking process.

In addition to these smart functions, Grundig’s Steam Assist technology allows users to easily cook poultry, meat and fish to the perfect level of tenderness, as well as bread and pastries to rival an artisan bakery. The secret ingredient is multiple bursts of steam released throughout the cooking cycle at predetermined times based on the selected automatic cooking programme. This ensures that baked goods retain up to 7% more moisture, and develop a rise 14% higher than they would in a traditional oven, as well as a crisp and shiny crust. Full steam cooking is also an ideal cooking method for users looking to maintain a healthy diet, as it removes the need to cook using oil. This cooking process also allows the food to retain a higher quantity of vitamins and minerals. The Gourmet Chef Smart Oven offers full steam and combination steam cooking programmes, and can also be used as a conventional oven.

The intuitive innovation doesn’t stop there. Dealing with the aftermath of a spitting joint of meat is no longer a problem thanks to Grundig’s advanced automatic self-cleaning with water, which cleans the whole oven at the touch of a button. And to ensure that users’ cleaning practices remain sustainable, quick cleaning functions start at off-peak electricity hours